104.9 The Beat

104.9 The Beat Lubbock's NUMBER ONE For Hip Hop and R&B -- home of the Dana Cortez Morning Show!
806-900-1049 dub!, and more!

Dana Cortez Morning Show: 5am-9am
Amy O: 2pm-7pm
Tino Cochino 7p-Midnight

Plus Mixshows featuring DJ Steve Nice, Sunday Night Slow Jams with r.

Did you know?The Big Deal is coming!
10/09/2025

Did you know?

The Big Deal is coming!

Miguel Rosales playing at the 5th Annual Getting the Gig Workshop and Showcase.Today Lubbock will be certified as a Texa...
10/08/2025

Miguel Rosales playing at the 5th Annual Getting the Gig Workshop and Showcase.

Today Lubbock will be certified as a Texas Tourism Friendly community. This certification adding to the digital media, music and film friendly community certifications already received by Lubbock.

There are only three cities in Texas who have all four.

10/08/2025

The Best Album of 2025 is Obviously...

Send a message to learn more

Hey Fam! 10 lucky winners will win their share of Dana's Dinero!We've got $20,000 to give to you just for listening for ...
10/06/2025

Hey Fam! 10 lucky winners will win their share of Dana's Dinero!

We've got $20,000 to give to you just for listening for the hourly keywords from 8am - 5pm, and then entering to win on our website every weekday through October 17th!

The more entries the better your chances of winning!

Good luck everyone

The countdown has begun for Monica and Brandy‘s Boy Is Mine tour, which kicks off on Oct. 16...
10/02/2025

The countdown has begun for Monica and Brandy‘s Boy Is Mine tour, which kicks off on Oct. 16...

A multi-agency public safety exercise is scheduled for Friday, October 3, 2025, at Lubbock Preston Smith International A...
10/02/2025

A multi-agency public safety exercise is scheduled for Friday, October 3, 2025, at Lubbock Preston Smith International Airport. This...

The Buddy Holly Center invites the community to participate in Lubbock’s First Friday Art Trail on Friday, October 3, 20...
10/02/2025

The Buddy Holly Center invites the community to participate in Lubbock’s First Friday Art Trail on Friday, October 3, 2025. First...

The Big 12 Conference today announced that Arizona State and Kansas will square off in the...
10/01/2025

The Big 12 Conference today announced that Arizona State and Kansas will square off in the...

Jagged Edge is capitalizing on cuffing season with their upcoming trek. They’ve announced the Cuffing Season Tour...
10/01/2025

Jagged Edge is capitalizing on cuffing season with their upcoming trek. They’ve announced the Cuffing Season Tour...

Lubbock Animal Services (LAS) has received multiple reports of individuals falsely identifying themselves as City of Lub...
10/01/2025

Lubbock Animal Services (LAS) has received multiple reports of individuals falsely identifying themselves as City of Lubbock...

Texas Tech Athletics announced Tuesday its sixth advanced sellout of the 2025 football season as the primary...
09/30/2025

Texas Tech Athletics announced Tuesday its sixth advanced sellout of the 2025 football season as the primary...

The Maize is BACK! Listen to win tickets! Open NOW – November 8th 25 Years of The...
09/30/2025

The Maize is BACK! Listen to win tickets! Open NOW – November 8th 25 Years of The...

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79412

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The Dana Cortez Show: 5am-10am Eat to the Beat Lunch: 10am-2pm Amy O: 2pm-7pm Tino Cochino 7pm-11pm Plus Mixshows featuring DJ Steve Nice, Sunday Night Slow Jams with r. dub!, and more!