104.9 The Beat

104.9 The Beat Lubbock's NUMBER ONE For Hip Hop and R&B -- home of the Dana Cortez Morning Show!
806-900-1049 dub!, and more!

Dana Cortez Morning Show: 5am-9am
Amy O: 2pm-7pm
Tino Cochino 7p-Midnight

Plus Mixshows featuring DJ Steve Nice, Sunday Night Slow Jams with r.

New bobbleheads are in for Texas Tech football and basketball. The bobbleheads will be available in the...
11/29/2025

New bobbleheads are in for Texas Tech football and basketball. The bobbleheads will be available in the...

Ray J has been arrested following an alleged domestic dispute that was reportedly livestreamed. The singer, songwriter.....
11/29/2025

Ray J has been arrested following an alleged domestic dispute that was reportedly livestreamed. The singer, songwriter...

Audience                    Enter for Your Chance to Win Your Mortgage or Rent Paid for in 2026 with Home for the Holida...
11/27/2025

Audience


Enter for Your Chance to Win Your Mortgage or Rent Paid for in 2026 with Home for the Holidays

Enter for Your Chance to Win Your Mortgage or Rent Paid for in 2026 with Home for the Holidays

MANIA: The ABBA Tribute visits Buddy Holly Hall and if you take a chance on Mania, you won't be disappointed!
11/27/2025

MANIA: The ABBA Tribute visits Buddy Holly Hall and if you take a chance on Mania, you won't be disappointed!

Kehlani has released the music video for her song “Out the Window.” The video finds her singing in...
11/27/2025

Kehlani has released the music video for her song “Out the Window.” The video finds her singing in...

Below are some events happening in December in Lubbock: What: LSO Holiday Concert When: December 4 Where:...
11/27/2025

Below are some events happening in December in Lubbock: What: LSO Holiday Concert When: December 4 Where:...

Texas Tech volleyball (10-18, 2-14) will play host to Houston (8-19, 1-15) and Utah (14-13, 6-10) before...
11/26/2025

Texas Tech volleyball (10-18, 2-14) will play host to Houston (8-19, 1-15) and Utah (14-13, 6-10) before...

Juelz Santana doesn’t believe it’s necessary for kids to learn how to read. He contends in a recent episode...
11/26/2025

Juelz Santana doesn’t believe it’s necessary for kids to learn how to read. He contends in a recent episode...

Catch the 9th Annual Allman Betts Family Revival! Hosted by Devon Allman and Duane Betts, this musical tribute to the Al...
11/26/2025

Catch the 9th Annual Allman Betts Family Revival! Hosted by Devon Allman and Duane Betts, this musical tribute to the Allman Brothers Band features a star-studded lineup of blues, rock, and country artists.

By Rick Burke, Navy Office of Community Outreach SAN DIEGO – Navy Midshipman 2nd Class David Winger...
11/26/2025

By Rick Burke, Navy Office of Community Outreach SAN DIEGO – Navy Midshipman 2nd Class David Winger...

Texas Tech head coach Joey McGuire was named the Region Four Coach of the Year on Tuesday...
11/25/2025

Texas Tech head coach Joey McGuire was named the Region Four Coach of the Year on Tuesday...

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The Dana Cortez Show: 5am-10am Eat to the Beat Lunch: 10am-2pm Amy O: 2pm-7pm Tino Cochino 7pm-11pm Plus Mixshows featuring DJ Steve Nice, Sunday Night Slow Jams with r. dub!, and more!