11/13/2025
Two years ago, I found out that three out of four of my team members had cried because of a client.
It came out during a team call, and in that moment, everything stopped.
The truth hurt: we were working with someone who drained our time, our creativity, and our confidence. Scope creep was constant. Expectations kept shifting. And during one call, a leadership member from that organization said something downright offensive to me.
That was the moment I knew this wasn’t alignment. It was erosion.
At the time, that client was our second-largest account. Letting them go meant losing a huge portion of revenue but I could see the toll it was taking on my team, and I felt it too. So, I made the call to end the contract.
It was scary.
We didn’t have new business lined up to fill the gap.
For a moment, I almost had to close the doors of my business.
But my team stood by me. We got clear on who we serve and who we don’t.
And that one painful decision became the turning point.
Since then, Holloway Media Services has grown by more than 7,000%!!!!!
Now, we work with heart-centered leaders who are changing the world and every partnership feels aligned, energizing, and easy.
Saying no to misaligned clients isn’t rejection; it's a necessary step.
It’s redirection toward the work you’re meant to do.
Question for you:
What’s one lesson you’ve learned about saying no (or yes) in your business and how did it change things for you?
