In Business Madison

In Business Madison Celebrating more than 47 years of editorial excellence, In Business Madison is the premier business media outlet serving Wisconsin's Capital Region.

Sign up for a free subscription at ibmadison.com! In Business Madison is the premier business media outlet serving Wisconsin's capital region. Celebrating more than 45 years of editorial excellence, our nationally acclaimed editorial department covers the companies and people shaping the business community through news, analysis, and in-depth profiles — online and in print. We provide interview-st

yle reporting on business best practices by industry, as well as profiling new businesses in the marketplace and honoring the stakeholders who built the business community with awards programs and special events. IB also publishes a morning and afternoon e-newsletter every weekday featuring the latest local, regional, and national business news stories.

In what has been described as a first-of-its-kind deal in NCAA history, UW Health is the official title sponsor for al...
09/26/2025

In what has been described as a first-of-its-kind deal in NCAA history, UW Health is the official title sponsor for all University of Wisconsin-Madison women's sports. UW Health will not only sponsor high-profile women’s sports such as volleyball, hockey, basketball and softball, but also sports that don’t generate as much media attention — soccer, golf, track and field, cross country, tennis, swimming and rowing. The new sponsorship is designed to increase visibility of UW Health at these events and across the social media and digital marketing of women’s sports. In return, it will also provide female athletes with various name, image and likeness (NIL) opportunities, featuring them in UW Health content campaigns to share health messages across marketing, social media and other channels.

Read more at ibmadison.com.

Written by Joe Vanden Plas
Photograph by Katie Dean

When it comes to energy efficiency and renewable energy efforts, Wisconsin municipalities are game, but they don’t alway...
09/26/2025

When it comes to energy efficiency and renewable energy efforts, Wisconsin municipalities are game, but they don’t always keep score, according to a July Wisconsin Policy Forum report, “It's Not Always Easy Going Green in Local Government.”

The study found many local governments in Wisconsin have reported efforts to improve energy efficiency and utilize renewable energy. However, understanding the full complement of costs and benefits of their energy-related projects is a challenge because reporting on these efforts is “complex, resource intensive, and not currently standardized,” WPF said in its findings.

Local governments participating in the Green Tier Legacy Communities Charter, a statewide sustainability program that has grown to include 42 towns, villages, cities and counties, have reported at least $17 million in energy cost reductions through energy efficiency and renewable energy projects since 2010.

During that time, Green Tier community participants also reported at least 40 million kilowatt hours of energy saved, which is enough to power 3,300 homes for one year.

Read more at ibmadison.com.

Written by Joe Vanden Plas
Photography by Getty Images

IB Madison's Health Care Summit panel discussion is bringing together a group of leading experts to answer your toughest...
09/25/2025

IB Madison's Health Care Summit panel discussion is bringing together a group of leading experts to answer your toughest questions about the role of AI in medicine.

Join the conversation here: https://pro.pickurtix.com/e/health-care-summit-health-care-heroes/tickets

The 2025 Health Care Summit and Health Care Heroes is presented by Quartz Health Solutions, Inc.

The Greater Madison area is filled with generosity. We are fortunate to live in a region where so many individuals and o...
09/24/2025

The Greater Madison area is filled with generosity. We are fortunate to live in a region where so many individuals and organizations support a wide array of worthy causes — from health and education to housing, the arts and the environment.

And yet, as the population grows, so does the need. Unfortunately, current giving trends aren’t keeping pace. That’s a challenge we can’t afford to ignore.

At the Dan and Patti Rashke (TASC) Family Foundation, we strive to be strategic and innovative with our philanthropy. Successful giving should catalyze others to follow suit, amplifying and magnifying the donation in service to solving community challenges. Giving can be contagious.

We’re fortunate to be able to share our time, talents and resources with a range of nonprofits. But we want to do more. In addition to our own giving, we want to inspire others to give (or give more) whether that’s time, money or both. We want to create a community of everyday philanthropists who give what they can. Because philanthropy is not the size of the check. It literally means goodwill to fellow humans.

Read more at ibmadison.com.

Written by Dan and Patti Rashke

A universally acknowledged truth says that healthy financial decisions are foundational to the stability of a household ...
09/22/2025

A universally acknowledged truth says that healthy financial decisions are foundational to the stability of a household and the well-being of a community.

Latinx and immigrant families often know how to stretch limited resources, but that also means carrying the burden of navigating barriers to building long-term wealth without access to culturally congruent tools to invest in their future.

Being an immigrant means more than just moving to a new country — it means having the strength and resilience to leave behind everything familiar and adjusting to a place where daily life works differently.

There are big differences in how financial systems work in terms of what is asked of us to adapt to a new community and a new way of life. Educational programs centering basic concepts — opening checking and savings accounts, opening a retirement account, or understanding credit scores — often do not center on the immigrant experience or Latinx culture.

Moreover, many immigrants and members of the Latinx community often need to prioritize immediate needs, including those of family back home, over building their own savings and long-term financial sustainability.

Read more at ibmadison.com.

Written by Karen Menéndez Coller

About 200 guests, including members of the 2025 Power 100 class, enjoyed some high-level networking during IB’s annual E...
09/19/2025

About 200 guests, including members of the 2025 Power 100 class, enjoyed some high-level networking during IB’s annual Exec Connect event, held September 11 at Bishop’s Bay Country Club. Some of Madison’s most prominent business and nonprofit executives, along with local elected officials, were on hand for the annual salute to Madison’s most influential leaders.

Written by Joe Vanden Plas
Photography by Ilana Bar-av

During the Congressional debate earlier this year over proposed spending cuts that would gut the Corporation for Public ...
09/17/2025

During the Congressional debate earlier this year over proposed spending cuts that would gut the Corporation for Public Broadcasting, millions of people organized to convince lawmakers to save federal funding for public media.

The effort failed, but that support gives state public media executives hope that the outpouring can mitigate the damage going forward.

In August, the CPB began to shut down its operations following the passage of a federal recissions package and a Senate Appropriations Committee bill excluding $1.1 billion in funding for the national organization.

President Donald Trump’s signature sealed the CPB’s fate, and the majority of its staff positions will be eliminated with the close of the fiscal year on Sept. 30. The recission clawed back previously approved congressional funds that would have been allocated to the CPB, 70% of which was distributed to local public media organizations.

In the meantime, executives at Wisconsin Public Media and the Educational Communications Board, which have served as a statutory public media partnership for decades, are figuring out what, if any, programming and positions — WPM employs about 280 full-time and 40 part-time and student staff — will be cut in response to the loss of $6 million in federal funding.

The lost funding represents 10% of their combined $60 million annual partnership budget.

Read more at ibmadison.com.

Written by Joe Vanden Plas
Photography by Patricio Crooker

After three decades building an organization that has served tens of thousands of entrepreneurs and aspiring founders, f...
09/15/2025

After three decades building an organization that has served tens of thousands of entrepreneurs and aspiring founders, for Wendy Baumann, the work wasn’t over.

When the former president of the Wisconsin Women’s Business Initiative was tapped late last year for the top spot at the Wisconsin Department of Financial Institutions, she jumped at what she saw as a once-in-a-lifetime chance.

A career focused on financially empowering women, people of color and individuals with lower incomes — and a long history of working with a variety of types of financial institutions — has armed Baumann to address pressing statewide issues affecting the financial sphere, from AI to cryptocurrency, fraud and more.

She is also among Gov. Tony Evers’ appointees still awaiting the approval of the Republican-controlled state Senate.

IB Madison spoke with Baumann about her career transition, the trials and triumphs that preceded her role as DFI secretary-designee and the next steps toward statewide financial security.

Read more at ibmadison.com.

Written by Brittney Kenaston
Photograph by Shawn Harper

A huge thank you to our generous sponsors for making In Business Madison’s 23rd annual Exec Connect possible. Your suppo...
09/12/2025

A huge thank you to our generous sponsors for making In Business Madison’s 23rd annual Exec Connect possible. Your support helps us bring top business and community leaders in Wisconsin's Capital Region together for meaningful connections and conversations.

This year’s event was especially exciting as we celebrated the Power 100 — recognizing the most influential leaders shaping our business community.

Exec Connect was presented by Sorren. It was also sponsored by 6AM Marketing, Executive Agenda, Investors Associated, LLP, Reinhart Boerner Van Deuren s.c. and Sebert Landscape. Many thanks for your support!

Photography by Ilana Bar-av

Congratulations to Tom Linfield, president & CEO of Madison Children's Museum, on being named to IB Madison's Power 100 ...
09/11/2025

Congratulations to Tom Linfield, president & CEO of Madison Children's Museum, on being named to IB Madison's Power 100 list! Tom's commitment to fostering inclusive environments where all children can thrive, along with his dedication to the museum's core values of play, creativity, and collaboration, make him a truly inspiring leader in our community. Well-deserved recognition! 🎉

We’re pleased to highlight the leaders in Wisconsin’s Capital Region who are driving economic growth and helping shape o...
09/10/2025

We’re pleased to highlight the leaders in Wisconsin’s Capital Region who are driving economic growth and helping shape our community into a thriving place to work, learn and live.

Whether they work in health care, finance, technology, education, government, real estate, construction, manufacturing, nonprofits and more, the individuals on this list exemplify what it means to be a leader, with tenacity, grit and dedication.

When the editorial staff convened to conceive this list, we considered how each of these influential people have contributed to make Wisconsin’s Capital Region what it is today, with an emphasis on those who rose to the fore over the last year.

As such, we’re pleased that about one-third of our list features new honorees — some who were recently elected to a new position, or who ascended the ranks of their organizations to take on a prominent leadership role, or distinguished themselves in other ways.

Others were selected for their critical, ongoing roles driving change and growth in our area. The list includes key leaders who have fostered entrepreneurship and supported the startup community. We also highlighted generous philanthropists who have shaped the Capital Region and decision-makers who have created policy enabling businesses to thrive. In addition to the mayor of Madison, we’ve included the mayors of surrounding cities who are home to flourishing business communities as well.

We think the mix of expertise and insight — across so many fields, experiences and backgrounds — offers an expanded picture of the business and community leaders in our area.

Read more at ibmadison.com.

Written by Katie Dean
Photograph by iStock
Photo illustration by Jess Carter

An area of Madison that has been a resource desert will soon have an oasis in the form of the Imagination Center at Rein...
09/08/2025

An area of Madison that has been a resource desert will soon have an oasis in the form of the Imagination Center at Reindahl Park.

The center’s groundbreaking in May marked the culmination of over a decade of work, and is the first step toward providing adequate resources to a community that has long been underserved.

Located on the city’s northeast side, off of East Washington Avenue at Portage Road, the multifunctional indoor-outdoor library and community space will be situated on 91 acres of parkland. It represents Madison Public Library’s first new library in 25 years and the first to be located within a Madison park.

The Imagination Center is a collaborative effort between City Engineering, Madison Public Library and the Parks Department. It will feature a roughly 12,000-square-foot library building, an adjoining patio space and an enclosed, four-season park pavilion more than 4,000 square feet in size.

While construction is in its early phases and won’t be complete until next summer, plans for the Imagination Center paint a vivid picture of the innovative, sustainable, resource-rich spaces soon to be enjoyed by Reindahl Park’s nearby community members and visitors.

Read more at ibmadison.com.

Written by Brittney Kenaston
Renderings by JLA Architects
Photography by Patricio Crooker

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