06/16/2025
I've been reading, of late, fellow radio pros putting together what amounts to a PowerPoint presentation—call it a whiteboard—of what makes radio great. Telling people over 40 why that is, it's preaching to the choir. Telling people in their 20s and 30s is like talking to a stop sign. The problem remains ease in finding radio in automobiles and creating a place for it in the home. So far, those efforts are not resonating with or helping people who need to discover radio. And to mention that radio is programmed by people who know what they're doing, that it provides the best music discovery platform, and that it gives you personalities you can love and feel a companionship with, means nothing without station outreach.
Radio will remain a backwater until there's a generational push to find new listeners, and that takes wild promotional ideas, brave music choices, insanely funny radio personalities, and management that can marry it all together. Sorry, but I'm not seeing it yet.