Pennant Digital

Home
United States
Manasquan, NJ
Pennant Digital

Pennant Digital is a full-service digital agency, focusing on audience development, content strategy,

07/24/2024

We’re thrilled to announce the promotion of Xavier Miller to Senior Automotive Social Media Manager.

These are just some of the filthy organic numbers Xavier put up for one of our favorite clients during his first year at Pennant Digital:

📈 Reached 223 million users across social media accounts
📈 Added more than 400,000 collective followers and subscribers
📈 Deployed a YouTube strategy that took a single channel from 100k monthly views to 2.3 million monthly views and 10X’d subscribers.

In addition to those figures, he’s also grown into a leadership role, hiring and managing new team members in our Motors division, fortifying Pennant’s position as a go-to audience development agency for the automotive industry.

We look forward to many more laps around the sun with Xavier in the driver’s seat!

10/09/2020

In a deeply personal interview, the six-time Formula 1 champion explains why he's using his voice to support social justice and Black Lives Matter.

08/19/2020

In this episode of IN THE CAR WITH, Lamborghini Chief Technical Officer Maurizio Reggiani chats with Autoweek about the all-new Essenza SCV12 (00:49) and its...

08/11/2020

When is the best time to post your content on social media? Think couches and commutes.
◤ Total internet traffic ramps up early in the day, but it's not until the evening that more users are scrolling their social feeds than surfing the traditional web.
◤ According to Chartbeat's publisher data, you'll have a better chance of catching social eyeballs after 6 PM. That's when the workday is done and recreational scrolling begins.
◤ Of course, your in-app insights might tell you something different about your followers. Maybe their social usage peaks early in the day. But are you solely interested in reaching your existing followers, or looking to pad that audience with new fans? Your hashtags and other reach-stretching techniques are more likely to do their job when human beings are off the clock.
◤ Hit the to read more Chartbeat research 👉

08/08/2020

The keys are in front of you. Which of these three cars are you taking for a test drive?

Mazda MX-5 Miata RF 🆚 Polestar 1 🆚 2020 Jeep Wrangler

Luckily you can listen to test drives of all three with Autoweek's new short-form podcast, Quick Spin. The first three episodes are here: https://www.autoweek.com/news/a33510476/check-out-quick-spin-the-podcast-that-puts-you-inside-the-car/

08/04/2020

has been an enormous growth opportunity for anti-vaccination sites. And your favorite social media sites are both adding to and benefitting from their success. A few snippets from Center for Countering Digital Hate's recent report titled "How Big Tech powers and profits from anti-vaccine misinformation in the US & UK":
◤ “Our investigation of 409 English language anti-vaxx social media accounts shows that they now have 58 million followers. For 147 of the largest accounts, with 49 million followers, we have calculated that they have gained at least 7.8 million followers since 2019, an increase of 19%.”
◤ “In our sample, anti-vaxx Facebook groups and pages command over 31 million followers, well over half of the combined following of all the accounts we studied. Anti-vaxx accounts have nearly 17 million subscribers on YouTube and 7 million on Instagram, but appear to be weakest on Twitter where they have 2 million followers.”
◤ "Instagram accounts for more than half of anti-vaxx campaigners’ follower growth during the Covid pandemic, attracting an extra 571,000 people."
◤ Read the full report: https://www.counterhate.co.uk/

07/19/2020

YouTube made a “very big” algorithm change last January to address its misinformation problem. Which major news outlet benefited most? Fox News:

06/27/2020

Google searches for mail-in ballot info, by state.

06/17/2020

Flushed. 🚽

06/16/2020

◤ gym reopening
◤ mall reopening
◤ school reopening

Which is your state most interested in?

06/11/2020

People are ready to hug again. But how?

06/09/2020

😎😎😎

Address

2414 Highway 34, Suite 203
Manasquan, NJ
08736

Website

http://pennantdigital.com/

Alerts

Be the first to know and let us send you an email when Pennant Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.