Yankee Custom Marketing

08/07/2025

It’s no secret that SEO helps people find your content, but when you pair it with a great story, that content becomes memorable.
Dive into how narrative-powered SEO strengthens brand visibility and leaves a lasting impression. Let’s bring your brand story to life!

Want your brand stories to be seen and remembered? Learn how to balance strong storytelling with smart narrative content SEO strategy.

06/24/2025

Is your team missing a key player? Marketing experts aren’t just service providers — they’re strategic partners who help your business grow.

At Yankee Custom Marketing, we don’t just check boxes. We help you reach the right audience, tell your story and support your in-house team with deep industry knowledge and practical solutions.

Whether you're a one-person marketing department or a growing business that needs extra bandwidth, we’re here to help.

06/19/2025

It’s rare to make a sale from a single touchpoint—especially in small, local markets. That’s why having a full-funnel content strategy is key. Craft content that captures attention, nurtures trust and drives action at every stage of the buyer’s journey.

04/16/2025

Want to stand out in your local market? For businesses, especially in New England, hyper-local search marketing isn’t just a buzzword — it’s a game-changer.

Whether you're a two-person team or a regional service provider, showing up in local search results can mean the difference between being seen and being skipped.

Hyper-local search, strong storytelling makes your business stand out in New England communities, helping locals find and trust your brand.

03/15/2025

In modern marketing, your brand needs storytelling to stand out from the competition. Most people would rather buy a product from a company that shares their values and experiences, or that resonates personally with them.

🔗 https://yankeecustommarketing.com/content-strategy-is-based-on-great-storytelling-yankee-custom/

03/12/2025

In modern marketing, your brand needs storytelling to stand out from the competition. Many people would rather buy a product from a company that shares their values and experiences, or that resonates personally with them.

Some benefits of storytelling in marketing are:

❤️Stronger relationships: Telling your story, or any captivating story, makes brand relationships with customers stronger. Many people get personally invested in the clothes they wear, drinks they prefer or companies they support.

💛Increased engagement: Storytelling content simply gets more click-throughs and longer engagement, and it converts long-term customers better.

💚Brand differentiation: You may have a similar product to 10 other people in your area, but the stories your marketing tells set you apart. You’ll benefit immensely from that.

💙Showcasing personality: People associate your marketing with your brand, helping you convey the personality of your product or service, especially if it resonates with their primary personality traits.

Learn more 🔗

Your brand needs storytelling as part of its content strategy to stand out from the competition. Story-driven marketing demonstrates you're a company that shares values and experiences with its customers.

03/11/2025

Long-form content pieces have higher word counts, allowing you to include more search-worthy keywords naturally. Posting these articles to your website will enhance SEO while giving you share-worthy content for your email and social media channels.

📑 yankeecustommarketing.com/long-form-content-benefits-new-hampshire-businesses-yankee-custom-marketing

03/07/2025

Last fall, we sponsored a webinar presented by our Publisher Ernesto Burden and NH Magazine/NH Business Review Editor Mike Cote on Story-Driven Content Marketing. If you missed it, you can watch a recap on NHBR's Youtube channel.

03/06/2025

Studies suggest that acquiring a new customer is five to 25 times more costly than keeping an existing one.
📧 Using email is one way to build loyalty and turn an existing customer into a brand enthusiast.

Learn to build customer loyalty through email, avoid common mistakes, and increase engagement with these essential strategies.

03/04/2025

Many magazines that went solely digital in the shake-up of the pandemic economy are now bringing back their print publications because they know print still works to capture attention.

The power and allure of print endure, and nothing exemplifies this more than the buzz surrounding the launch and relaunch of magazines. These milestones remind us that print is not only alive but thriving. Take, for instance, two standout moments from 2024—the debut of Hiii, hailed as the “Magaz...

03/02/2025

Did you know that long-form content can boost your SEO, build trust, and keep customers engaged longer?

In our latest blog, we break down why investing in detailed, high-quality content is a game-changer for local businesses. Whether you’re looking to increase website traffic, establish authority, or improve conversions, we have tips for you.

📖 Check it out here: yankeecustommarketing.com/long-form-content-benefits-new-hampshire-businesses-yankee-custom-marketing