In the Wee hours

An award-winning creative production company specializing in high-end branded content for film, television, and digital media. Let our brand help build yours.

Why Us

We originally founded In the Wee hours back in 1997, mostly to promote our incredibly popular, rapid-fire word game Thinking is Drinking®. In fact, our first home served as a place to turn to, late at night, or early in the morning, just to hang out, to explore, and discover.

Our very first commercial campaign in 2001 featured kids attempting to apply some rather puzzling facts to th

eir everyday lives, often to humorous effect, for the New Jersey State Aquarium. That television campaign landed us three ADDY’s, including Best of Video for “Breathe”, and we’ve been winning awards for our work ever since.

Centered on high creative standards, low overhead, and multifaceted talent, the next iteration of our company went on to produce first-rate narrative projects, collaborating with fresh, up-and-coming talent, as well as compelling ad campaigns for various creative shops across the country, often serving as the entire in-house production department at smaller ad agencies. Projects ranged from a single-day shoot with Ryan Seacrest for Coca-Cola and a trip to Germany to shoot Roger Federer for Wilson to an extraordinary nine-day shoot with a cast of hundreds for Transamerica and a week-long trip from New York to New Bedford, Massachusetts, to launch Joseph Abboud for Men’s Wearhouse.

Over the years, we’ve parlayed our individual expertise and collective experience into a reputation for crafting outstanding work in film, television, and digital media, with the inherent story always the primary driving force. Maintaining the same core values and guiding principles, we’ve since grown into a full-service creative production company able to handle everything from analytics, strategy, and creative development through production, translations, and final delivery.

While the competition in this industry is downright fierce, In the Wee hours distinguishes itself from the myriad of other companies with its deep-rooted and overarching focus on quality visual storytelling. As both seasoned advertising professionals and passionate indie filmmakers, what we bring to the table are the industry connections and global resources to fashion high-end, award-winning content across any and all media platforms. Essentially, a one-stop shop scalable to your precise needs.

Having been in business for 27 years and counting, we have steadily become a trusted, cinematic, boutique brand recognized for our strict attention to detail, high production values, and unique craftsmanship. Let our brand help build yours.

11/14/2025

But wait, there’s more! You can catch The Fries Rebellion Film (with exclusive behind-the-scenes content) on PBS39 tonight and Saturday, November 15th, at 7:00p.

11/13/2025

In conjunction with Lehigh Valley, PA, the first billboards for our historical drama The Fries Rebellion Film are up!

11/11/2025

And that’s a wrap on principal photography for our supernatural fable IT’S ABOUT TIME. Huge shout out to our extraordinary cast & crew and gracious sponsors & suppliers! Our Fall Filmmaking Intensive continues into post production, so stay tuned for more!

Photo: Gary Heller

11/01/2025

Last week director/dp Dan Hertzog and writer/ep Sarajane Williams met up with John Pearce at WDIY 88.1 FM to chat about The Fries Rebellion Film in anticipation of America250 celebrations nationwide!

10/31/2025

We’re so grateful to Expressway Cinema Rentals for their support of our Fall Filmmaking Intensive! Great to have the gang gather for our camera prep on IT’S ABOUT TIME.

10/26/2025

Hard to beat this for what’s to become our zany “Pinocchio” village in IT’S ABOUT TIME.

10/22/2025

Domino Springs is part of the ReelShort TV Reel Vertical Impact contest. If you or your friends are fans of suspense, please watch, like, and share these first three vertical episodes! Voting ends Sunday, October 27th.

A troubled mechanic races across the Mojave Desert with his best friend in tow to ditch the body of a small-town waitress before being caught. The question is, by whom?*This entry is participating in the ReelShort Reel Vertical Impact contest

10/20/2025

Searching Pennsylvania for that perfect stone bridge for IT’S ABOUT TIME.

10/14/2025

An absolute location gem for our supernatural fable IT’S ABOUT TIME.

10/10/2025

Our Fall Filmmaking Intensive is free to local students and emerging filmmakers. This is a 9-week in-person intensive with weekly meetups and practical on-set experience crafting the supernatural fable IT'S ABOUT TIME. Begins October 15th. Only 10 spots available. Email [email protected] to enroll today!

10/06/2025

Playtime still?

Address

516 N Sepulveda Boulevard
Manhattan Beach, CA
90266

Telephone

+13103794931

Website

http://intheweehours.com/, http://linktr.ee/intheweehours

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