Papreeka Tales

Home
United States
Manhattan, NY
Papreeka Tales

Bringing you stories on the best of India's clothing.

11/03/2022

Seen and loved from the feed today

x

10/16/2022

This festive season, recounts memories from her childhood years in Madras and what spirituality means for a generation that lives miles away from ‘home’.

As a small nuclear family of 4, we celebrated festivals with little gala and a lot of heart. Our parents were raised by their parents with mixed belief systems - our grandfathers prayed to the land, farm animals and to their vocations as gods, while our grandmothers lighted lamps, believing in a power greater than themselves and happy to assign that power to Ravi Varma’s prints of Devis, Lakshmis, Saraswathis and Parvatis.

My parents in turn took their own spin on religion and spirituality when they created a home in Madras in the 90s. They were a little more religious than my grandparents, probably a solace for people living far away from their own homes. Our mornings at home were filled with devotional songs playing on the tele. We were encouraged to remember the things most important to us that day in our minute of prayer. We wore little marks of விபூதி (ash) or சந்தனம் (sandalwood) after taking blessings from the altar before leaving home for school. My father took all that passion a little extra and strongly encouraged devotional tapes in the car ride to school.

For festivals - we mostly followed the same morning routine, maybe prayed a little longer. My parents did not teach us to sing verses in languages we/they did not understand. Instead we were encouraged to talk to the almighty and share our deepest desires. We spent a little extra time doing that on these days. We gave an offering of our new clothes to the gods and wore them on days like deepavali and pongal.

This whole concept of do what you will, but spend some time reflecting on your relationship with this power, I suspect, came from their parents.

Years later, I would move countries multiple times building and rebuilding a home - shaping my sense of the word. I would marry someone who comes from a very similar understanding of this part of life. We would have a baby and start wondering what religion or spirituality mean to us.

(To he continued tomorrow..)

09/16/2022

Wishing our favorite brand partner .in a lovely (belated) 4 year anniversary and lots of good vibes on the new retail concept store. So thrilled for everything that’s yet to come team ♥️ We’ve finally relaunched PTAL on papreeka incase you noticed them gone for a bit! Also shoutout to for the bits of beautiful that came home in this package!

09/14/2022

How do you pick between three equally gorgeous works of art? You don’t.

Mango wood and Mata ni Pachedi - a unison.

Available on the store now.

09/12/2022

~ heart is filled with joy browsing through beautiful ‘s work, meant for soothing the soul - chintz prints of all colors. She also retails at .

07/26/2022

Fashion that is capable of breathing life into our wardrobe regardless of the seasonal trends is always one step ahead and deserves all the attention. .shop, a Mumbai based brand, creates sustainable pieces that stand the test of time.
The closely knit team work from Mumbai to sew some staples that find their place in your everyday wardrobe.
Oozing with some much needed linen love, the pieces are clean and lend themselves to all your styling dreams. The color palette being all things nature is a treat to the eyes, with everything raw and rustic. Step into the world of linen with Dhaaga. The entire collection is live on www.papreeka.store

07/22/2022

Delicious, summery, locally sourced, fair pay tailored, cotton goodness to last you through many many seasons! These are just teasers to the main show - find the entire collection on the site. Launching and her mummy’s labor of love on www.papreeka.store today. Shweta has for a long long time supported papreeka in every way possible and it is a pleasure to bring her collections to the world ♥️ Truly life coming full circles!

Shipping 🌏

07/21/2022

It’s a horrible life when you have to protest for basic human respect and equity. Because the protest stands on centuries of inhuman abuse that generations took silently. What these factory based dalit women tailors faced in the name of caste is plain disgusting. I am proud of them - so so proud that they demanded for their rights and stood their ground. And stopped accepting the status quo.

And when a company like H&M that is well known to work with factories who abuse labor, does something good, it should be called out. They supported the women in their call for equity. Which I am sure went a long way in forcing the factory to sign the agreement.

Read more details and coverage by .network - who do great great work in sharing these stories of everyday awesomeness from rural India which is unseen on mainstream media.

07/18/2022

Dhokra, the casting process of non-ferrous metals using a wax casting technique. Little known, arduous and practiced in small communities across the country. One such community in Odisha hand makes these gorgeous dhokra pieces with whom Gina works extensively to design and co-create. our newest sustainable partner on papreeka! Please do check out the entire collection!

07/14/2022

Incase you woke up dreaming of ivory like we did after that gorgeous July full moon night!

All products tagged and available on www.papreeka.store

We do our best to work with brands and be size inclusive - if you have a request please email [email protected]

07/13/2022

Beautiful slow trinkets for your everyday made with exceptional attention to quality, finish and materials from .co on www.papreeka.store - made to last, made to impress - mostly yourself!

07/07/2022

went down a rabbit hole of beautifully adorned Algerian women portraits from another era.. while really trying to tell you that we launched handmade jewelry from made of brass and coated with german silver alloy on www.papreeka.store

design transcends borders, always

Address

Manhattan, NY
03501

Website

https://www.instagram.com/pap.reeka/

Alerts

Be the first to know and let us send you an email when Papreeka Tales posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Media Company in Manhattan?