Vervology

05/02/2025

Happy Friday, Central New Yorkers! 🎉

Looking for something to do this weekend?
Want a new local restaurant to check out?
Or just looking to stay in the loop?

Don't miss today's edition of 315NY Weekly – your shortcut to local news, events, and eats, all in one quick scroll.

This week’s lineup: goat yoga, the end of flu season, and your next brunch stop.

📫 Catch up and subscribe here: 315ny.com

04/25/2025

📣 Big news for anyone in Northern or Central New York! 📣

Looking for a way to stay in the loop with what’s going on in the 315?

315NY Weekly is a FREE local newsletter made just for the 315 area.

Once a week, you'll get local news, upcoming events, the best food recs, small business highlights, and more... all in one, skimmable place!

If you live or work in the 315, you’ll want to be on this list! It’s free and it’s growing fast.

📬 Sign up here (or check out past issues): 315ny.com/subscribe

And make sure to share with all your friends!

03/28/2025

We’ve had our hands full with some great client projects lately!

Our latest task: a brand new website for Patrick’s Painting LLC. 🎨

Patrick offers interior and exterior painting services across Central NY, backed by years of hands-on experience.

We set out to build a website that puts his experience front and center while showing off the variety of work he takes on – cabinets, epoxy countertops, garage floors, and more.

It’s simple, sharp, and made to help him attract the right clients.

🔗 See how we brought it all together: patrickspaintingservices.com

03/20/2025

BIG NEWS:

Longtime Vervology client Barb Stone just released her new book, So Much to Drool About! 🐶

It’s a collection of short, feel-good life lessons told through the eyes of her Great Danes. Whether you love dogs or just need a quick pick-me-up, this book is a fun and inspirational read.

For today and tomorrow only (March 20-21), you can grab the e-book for just $0.99!

🔗 Get your copy here: https://a.co/d/i2rMG5f

Let’s help Barb hit the Amazon bestseller list – every download counts! 🐾📖

12/06/2024

Check out our latest project!🌟

We recently launched a new website for Monai Interiors, an interior design and renovation company in Central NY. With so many stunning photos to choose from, this was an especially fun one to work on.

On the new website, you can easily explore Monai's services, understand her design process, and find inspiration from her latest projects.

Take a look and let us know what you think: 🔗 https://monaiinteriors.com/

12/02/2024

There are only 30 days left of the year! 🗓️

What’s one thing you can do this month to push your business forward?

Here are a few actions you can take for better online results:
👉Publish a blog post on a topic you’re an expert in
👉Update an outdated image on your website
👉Reach out to past clients and ask for testimonials
👉Update old info on your Google Business Profile
👉Send a year-end email to your subscribers

Even just choosing ONE of these items will make a difference. Go make it happen!

11/21/2024

Data breaches are a serious threat to businesses of all sizes, and the consequences can be devastating.

The good news is there are steps you can take to protect your business! Start by taking a few minutes to review your current data security practices…

Try asking yourself:
👉Do you know what types of customer data you collect and store?
👉Do you understand your legal obligations for protecting that data?
👉Do you have procedures in place to prevent and respond to identity theft incidents?

What's your biggest data security concern? Share your thoughts in the comments. 💬

11/17/2024

Every day, your business handles incredibly valuable sensitive data: customer details, employee records, financial data, and even your own intellectual property.

Cyberattacks are on the rise, and unfortunately, they often target small businesses. Protecting this information can save your business from financial losses, legal headaches, and reputational damage.

Learn more about why it matters and how to protect your valuable assets: ➡️ https://vervology.com/insights/the-growing-threat-of-data-breaches-for-small-businesses/

The Internet has become an unavoidable part of doing business these days. Think about it: you probably rely on it for everything from processing payments and

11/13/2024

Is it really worth your time and effort to respond to every single customer review?

In this week’s edition of Vervology Soapbox, Jono breaks down how responding to ALL reviews, both positive and negative, can impact your business.

On top of building more trust with your customers, it can also help your search engine rankings (Google loves when businesses are active and responsive.).

📬 Want more quick tips like this? Make sure to sign up for Vervology Soapbox: vervology.soapbox.news

11/11/2024

"Don't sell the way you buy" is classic advice for a good reason. But what does it really mean?

It may sound obvious, but it means understanding that your customers are not YOU. You could probably spend hours explaining how your product is made or discussing the technical details of your service. how your service is delivered

But to put it bluntly, your customers don’t care. They want to know how you can help them solve a problem, and they want to know it NOW.

This is especially important for your website, where you have just seconds to grab customers’ attention.

👉 Here’s a quick tip to put this in action… Take a minute to review your home page and ask yourself: If I were a customer coming to this site for the first time, would I understand what's in it for me?

Let us know what you find!

11/08/2024

Does your website really need an FAQ section?

This is a question we get a lot. And the short answer is usually yes!

A well-crafted FAQ page can:
👉Help people find you on Google.
👉Show you're an expert in your field.
👉Make it easy for people to learn about your business.

Of course, the quality of your FAQs matters. Take the time to write clear and helpful answers to the questions your audience is actually asking.

Do you have an FAQ section on your website? Tell us what's working (or not working) for you ⬇️

11/05/2024

The online world has become louder than ever. 🔊 We're constantly bombarded with new trends, hacks, and “secrets” to success.

It’s important to find voices you can trust, and filter out the rest. That's why we created Vervology Soapbox – a newsletter dedicated to cutting through the clutter and providing real-world advice for small businesses.

Our founder, Jono, has been in the digital space for over 20 years and has helped countless small businesses find success online. With Soapbox, he's sharing his expertise, so you can benefit from what he's learned along the way.

👉 If you're a small or emerging business owner looking for trusted advice on growing your business, sign up here: https://soapbox.vervology.news/