Bona Fide Creative

05/03/2023

Just a little video shout out to one of our favorite clients as we celebrate five years of working together: real estate firm Gail Roberts, Ed Feijo & Team. Featuring the brilliant photography of Conor Doherty. Better with the sound on.

03/02/2023

Meet our newest BFF (Bona Fide Friend): Dave Nagel, Brand Strategist. Dave made a name for himself building and rebuilding iconic brands at Grey, Mullen, the NBA, and Baskin-Robbins, where he was the Senior Director of Marketing & Communications. One of the coolest things he did at B-R was this crazy activation with Stranger Things that really reinvigorated the brand. Check it out:
https://lnkd.in/e5M49wPk

11/15/2022

We pride ourselves in solving difficult creative challenges for big, complex organizations. This was not one of them. A book of photographs of dogs in Rome, shot by the extremely talented Rick Ashley. You can see some of the images at notrickashley.com

09/21/2022

The Bona Fide Creative machine is fired up and ready to work for you. Engage now! bonafidecreative.net

08/10/2022

It’s been cool to see our designs for Kogi’s new retail line on supermarket shelves. But not nearly as cool as seeing Dominic Fike with them at last weekend’s Outside Lands festival.

04/21/2021

Healing the planet starts with changing our mindset. Something to think about this Earth Day, and every day. Photo by Lingchor on Unsplash.

09/28/2020

www.bonafidecreative.net/blog/2020/9/28/no-flouristan-is-not-a-central-asian-country

Crest has joined the trend of re-introducing throwback packaging. People of a certain age will recognize the clean, bright design, devoid of sparkly starbursts and language like Pro Health and 3D White, as an icon of their younger days. Growing up surrounded by lots of young families, we were not r

03/19/2020

Are you ready to work from home? Like really ready? Watch this join.me video on
https://www.bonafidecreative.net/join-me

02/06/2020

Why do some brands have a sense of humor, and some don’t? Hint: it’s the not the brand, it’s the customers.

There was a time when all beer commercials were funny. And all insurance commercials were serious. But a funny thing happened between the 1990s and now. Insurance advertising got funny, and beer got unfunny. Oh, there are exceptions, all right. After decades of dreadfully unfunny work, humor has

01/23/2020

Seven ways every brand can build awareness and - oh, never mind that stuff! is shooting a movie right outside our office! 🎬 bonafidecreative.net

01/07/2020

Bona Fide Head Scratcher

There’s an odd trend happening in some commercials. Have you noticed? A narrator speaks over the entire spot, describing the action.

It’s the weirdest thing. It’s like advertising for the hard of understanding. It reminds us of testing animatics, those crude animations with a voiceover describing to a focus group what they’d be seeing if this were an actual commercial. Except it is AN ACTUAL COMMERCIAL.

We’ve noticed it in spots for Bounty, Downy and Subaru, and it makes us wonder: Is this a desperate ploy to engage viewers who go to their phones at every commercial break? Or are we just having an "Okay Boomer" moment? Like, is there an Audio Description feature on our TV that we don’t know how to turn off?

What do you think?

12/16/2019

12/16/2019

From the bottom of our Bona Fide hearts, we’d like to thank all the great clients we had the privilege of working with this year. Here’s to continued success in 2020. bonafidecreative.net

05/20/2019

Some photos just beg for a caption. Have at it. bonafidecreative.net

04/30/2019

Big Brand is watching. Fascinating read. bonafidecreative.net

https://www.nytimes.com/interactive/2019/04/30/opinion/privacy-targeted-advertising.html?action=click&module=Opinion&pgtype=Homepage

We bought some ad space and targeted readers using the invisible technology of the internet.