Sheryl Taylor, Realtor

01/03/2026

😁💙

01/02/2026

01/02/2026

Slow but steady improvement in inventory, sales and affordability is the consensus outlook for residential real estate in 2026.

01/02/2026

Hope for the New Year of Living the Dream….Homeownership! 💙

STARTING ON A HIGH NOTE: Homebuyers can usher in 2026 with a little relief as mortgage rates fell to the lowest level of 2025 in a final report of the year.

The average rate on the benchmark 30-year fixed mortgage decreased to 6.15%, from last week's reading of 6.18%, in Freddie Mac's latest Primary Mortgage Market Survey.

12/20/2025

12/14/2025

💙💙💙

12/09/2025

What you see: "This kitchen just needs cosmetic updates!"

"Someone with vision will love this!"

What buyers see: "$40k kitchen reno before I can use it."

"I have to live in a construction zone for 6 months."

The potential gap:

You: Worth $500k with some minor work!

Buyers: Needs $80k in renovations. I'll pay $420k.

The buyer who "sees potential" wants an $80k discount to deal with it.

Why "potential" doesn't sell:

1. Buyers don't want projects
They want move-in ready, not move-in-and-renovate.

2. Buyers can't visualize

You lived there 10 years. You know what it COULD be.

They see what it IS.

3. Buyers do the math

Outdated kitchen = $40k
Ugly carpet = $8k
Overgrown yard = $5k

They're subtracting $53k from your price.

The brutal truth:

Option 1: Fix it yourself

Spend $30k
Sell for $70k more
Net $40k profit

Option 2: Sell "as-is with potential"

Spend $0
Buyer demands $70k discount
Net -$40k loss

What buyers actually think:

You say: "Hardwood under the carpet!"

They think: "Why didn't YOU remove it?"

You say: "Easy cosmetic fixes!"

They think: "Then why didn't you do them?"

You say: "Priced for potential!"

They think: "Priced like you're lazy."

You don't need to renovate everything.
But you DO need to:

Deep clean
Remove clutter
Fix obvious issues
Paint neutrals
Mow the lawn

Cost: $2k-$5k
Return: $20k-$40k

The truth:

Buyers don't buy houses for what they COULD be.

They buy for what they ARE.

Or they discount heavily for the work.

Your choice:

Fix it and get top dollar
Price it like the fixer it is
Watch it sit wondering why "buyers don't see potential"

They see it. They just don't want to pay full price for your to-do list.

12/02/2025

Congratulations to my sweet client! I had so much fun working with them! It's not too soon to chat, if you are considering buying or selling a home next year! Ask me about how I can connect you with 🏦🏦🏦 preferred lender programs that cover a lot of your buyer concessions and other vendors/contractors 🛠️🚰 👷 📚who can help make your home more attractive when selling it!

11/23/2025

☀️ Getting ready for our church group gathering this evening for Friendsgiving! Feeling a little guilty to skip church but then my friend, Scott Mills sent me some beautiful jazzy gospel to listen to as we work. We had church! Thanks Scott!

11/16/2025

Can’t get seats together at the Nate Bargatze Comedy Tour? Close enough! Love ya babe! 💕💕💕💕💕

11/15/2025