DFW Dental Marketing, 1608 Pine Hollow Drive, McKinney, TX (2025)

12/05/2025

We are celebrating today! A new client said something on our first call that I hear more often than you’d think:

“We’re not looking for more random marketing. We’re looking for someone who actually understands marketing strategy - and can build a custom plan for our business.”

That’s why they came to Luce Media.

Not because we had the flashiest pitch.
Not because we promised “more leads by next Tuesday.”
But because they were done with generic!

What most businesses really mean when they say “We need marketing”
They usually mean one (or more) of these:

“We’re spending money, but we can’t connect it to revenue.”

“Our marketing feels like a pile of tactics with no direction.”

“We’ve outgrown word-of-mouth, and the next stage requires a system.”

“We don’t want an agency. We want someone who can lead.”

That’s the lane we live in.

Here’s what a custom marketing plan actually is (in our world)

A real plan isn’t a PDF that collects dust.

It’s a decision-making system that answers things like:

Who exactly are we trying to win—and why would they choose us?

What should we stop doing immediately (because it’s wasting time/money)?

What message should we lead with so we don’t sound like everyone else?

Which channels fit our business model (not what’s trendy)?

What’s the 90-day ex*****on path—and what numbers prove it’s working?

Strategy first. Then ex*****on that makes sense.

Why we’re celebrating this new client today.
Because they did something smart:

They didn’t hire based on “deliverables.”
They hired based on clarity.

They chose a partner to help them:

define priorities,

build a roadmap,

and execute with consistency—so marketing stops feeling like guessing.

If you’re a CEO or operator and your marketing feels scattered right now, here’s a simple diagnostic question:

Can you explain your marketing strategy in 30 seconds- and can your team execute it without you?

If not, you don’t need more content. You need a plan.

And yes—today we’re celebrating.
Not because we “won” a new client…

…but because another business decided to stop gambling and start building.

11/27/2025

This Thanksgiving, we're grateful for the opportunity to work with incredible clients who inspire us every day. 🙏 Wishing you and your loved ones a day filled with joy, gratitude, and delicious moments. Happy Thanksgiving from the Luce Media Digital Marketing family! 🍁🍂

11/25/2025

What the Pros Know About the Value of a Fractional CMO
Unlock the Growth Blueprint High-Performing Companies Don’t Want You to Have

Get the strategy behind multimillion-dollar marketing teams without paying a CMO salary.

1. You Get Executive-Level Strategy Without the Executive-Level Salary
Top CMOs are expensive—often $250k–$450k+ in total comp.
A Fractional CMO gives you the same strategic firepower at a fraction of the cost because you’re sharing their expertise across multiple companies.
Pros know: Great strategy beats more ad spend every time.

2. You Avoid “Random Acts of Marketing”
Most companies dabble in marketing: a little social media here, a few ads there, a sprinkle of email…
A Fractional CMO builds and enforces a cohesive, long-term plan, so efforts compound instead of compete.
Pros know: A unified plan multiplies ROI.

3. They Bring a Proven Playbook (You Skip the Guesswork)
Fractional CMOs have usually led growth across dozens of industries.
They know what works, what doesn’t, and what’s a waste of money — instantly accelerating decision-making.
Pros know: Experience saves you from costly experiments.

4. They Align Marketing With Sales (Most Companies Don’t)
A common problem:
Marketing blames sales. Sales blames marketing. And revenue suffers.
Fractional CMOs unify the pipeline:
Messaging
Lead gen
Lead quality
Conversion flow
Customer lifecycle
Pros know: Revenue grows when teams stop operating in silos.

5. They Build Your Marketing Machine (So You Stop Being the Bottleneck)
Most founders get stuck being part-time marketers.
A Fractional CMO:
Hires the right team
Builds systems
Creates repeatable processes
Stops the chaos
Pros know: The value isn’t just marketing — it’s removing the founder from the center of everything.

6. You Can Scale Up or Down Without Risk
Full-time hires carry risk.
A Fractional CMO adjusts hours and scope as needed.
Pros know: Flexibility is a strategic advantage.

7. They Turn Your Data Into Decisions
Most companies are sitting on unused data.
Fractional CMOs translate metrics into:
Smarter campaigns
Better customer insights
Higher ROI
Faster growth
Pros know: Data is useless without interpretation.

8. They Help You Avoid Paying for the Wrong Agency
A good Fractional CMO knows how to:
Vet agencies
Negotiate contracts
Hold teams accountable
Cut dead weight
Pros know: The wrong agency can cost more than a Fractional CMO ever will.

9. They Focus on Revenue, Not Vanity Metrics
No fluff. No likes-for-the-sake-of-likes.
They care about:
Leads
Sales
CAC
LTV
Profit
Pros know: A CMO’s job is growth — not content for content’s sake.

10. Unlock the Growth Blueprint High-Performing Companies Don’t Want You to Have
Get the strategy behind multimillion-dollar marketing teams without paying a CMO salary.

Drop "blueprint" below, and I will send you the Growth Strategy Guide for Founders, CEOs, and Business Builders Blueprint

11/24/2025

Most companies hire a $200K CMO… then realize they have $0 left for actual marketing

Here’s why so many companies “can’t get marketing to work” — they spent the entire budget on the person holding the plan instead of the plan itself.

1. Full-time CMO: $200K. Ex*****on budget: crumbs.
2. That’s not a marketing strategy, that’s a payroll strategy.
3. Strategy only works when it’s paired with dollars, data, and experimentation.
4. A fractional CMO lets you access senior expertise without burning your entire runway.
5. That means $100K+ stays in your war chest for campaigns, assets, and testing.
6. Growth comes from consistent ex*****on, not oversized titles.
Spend smart, not impressive.

Let's Talk: DM me "FCMO"

10/03/2025

In 2025, your website doesn’t just need to rank on Google.
It needs to be chosen by AI.

Executives are discovering that ChatGPT and other AI platforms are shaping buying decisions. Imagine your competitor being the company that ChatGPT recommends—while your content doesn’t appear at all.

That’s the power of AI Engine Optimization (AEO). Done right, AEO ensures your expertise is visible where the next generation of search is happening.

We’ve already seen how AEO can:
✔ Turn old blog posts into AI-friendly insights
✔ Get company pages surfaced inside AI answers
✔ Position brands as trusted sources in AI-driven discovery

This isn’t the future—it’s happening now.
The companies that act early will own the advantage.
Will you be one of them?

Drop an "AEO" in the comments if you would like help figuring this out.

10/02/2025

60% of your prospects are Googling your salespeople before they respond.

What are they finding?

A LinkedIn profile from 2019?

Or a thought leader they actually want to talk to?

Your sales team is being vetted right now. And most of them are failing the test.

I just wrote about why personal branding isn't optional anymore—and the 3 moves that'll fix it fast.

Article in link: https://bit.ly/4mPAWJF

09/03/2025

Imagine turning one blog post into 10+ pieces of platform-ready content—social posts, carousels, emails, video scripts, and more.

That’s exactly what my custom AI tool does for you.
✅ Saves hours of work
✅ Keeps your brand voice consistent
✅ Scales your content across every channel

And right now, you can get access for just $9.99.

👉 Want the details? Comment CONTENT below ⬇️ and I’ll DM you the link.

09/01/2025

Work Hard. Rest Smarter.

Labor Day is for the people who show up — the ones solving problems, keeping teams running, and making ideas real.

So today, give yourself some credit. Close the laptop. Forget the inbox. Take that extra hour to recharge — because the world runs better when you’re running at full strength.

Hard work built today. Smart rest builds tomorrow.

08/29/2025

Marketing and Growth: Lost in Translation

Here’s the reality — marketing sounds simple, but simple isn’t easy.

At Luce Media, we see this every day as a full-service Fractional Chief Marketing Officer (CMO) company. When companies plateau, the problem is rarely “marketing” — it’s the absence of a true growth engine that aligns strategy, data, and ex*****on.

Most CEOs and CFOs still see marketing as one job:
"Go viral and get leads."

But growth doesn’t happen with one-off campaigns or “viral” moments. It happens when marketing speaks the language of business and finance — and when leadership sees marketing as a revenue-driving engine, not just a cost center.

Here’s what we deliver for our clients to keep them from plateauing:

Data-driven strategies tied to real business KPIs
Alignment between marketing and finance to drive smarter decisions
Predictable, scalable growth — not guesswork
If you’re ready to stop seeing marketing as a “cost” and start treating it like the growth engine it should be, Luce Media can help you get there.

08/26/2025

She Said YES!

08/20/2025

“Marketing? That’s just posting on Instagram, right?” If only it were that simple.

What most people don’t see is the real engine behind effective marketing:

Months of planning and research

Strategy tested, scrapped, and rebuilt

Data analyzed until the patterns emerge

Client calls, revisions, and yes… the classic: “Can we make the logo bigger?”

Here’s the truth we live by at Luce Media:

👉 Marketing isn’t just creativity — it’s clarity.
👉 Not just trends — but timing.
👉 Not just aesthetics — but alignment.

The work that actually moves the needle looks like this:

Telling stories that connect with the right people
Building trust that lasts beyond one campaign
Testing, tweaking, and scaling what works
Understanding your customers deeply — not just selling to them
Because no viral trend can replace a solid strategy.
And even the best product in the world won’t sell itself without the right push.

Your takeaway? Marketing is a long game of strategy, consistency, and refinement. The flashy stuff might grab attention — but the real growth comes from what happens behind the scenes.

08/07/2025

Stop guessing. Start converting. Most small businesses waste 80% of their marketing budget—because they’re flying blind. No clear offer. No real targeting. No clue why nothing’s working.

That’s why I built the Marketing Advisory Board GPT—a free AI advisor trained by a board of the world’s sharpest marketers.
It gives you:
✅ Headline rewrites
✅ Offer feedback
✅ Funnel and ad strategy
All in 60 seconds or less.

🎯 Want it? It’s 100% free → [Link]

DFW Dental Marketing

12/05/2025

11/27/2025

11/25/2025

11/24/2025

10/03/2025

10/02/2025

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09/01/2025

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08/07/2025

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