
07/11/2025
Random topics = random results.
If you're an executive creating content to drive business outcomes, you need more than great writing—you need strategy.
That’s where the Content Strategy Brief comes in.
It’s a quarterly roadmap that helps align your ghostwriter’s work with your actual business goals. 💡
✅ Positioning for speaking gigs?
✅ Entering a new industry vertical?
✅ Want to lead conversations on emerging trends?
Your ghostwriter should know all that—and more.
🧩 When you provide the right strategic inputs (like goals, audience focus, themes, channels, and success metrics), you transform your ghostwriter from “just a writer” into a strategic thought leadership partner.
If you like this, you’ll love the full post:
👉 https://publishingforprofessionals.substack.com/p/collaborating-with-your-ghostwriter
Random topics = random results.
If you're an executive creating content to drive business outcomes, you need more than great writing—you need strategy.
That’s where the Content Strategy Brief comes in.
It’s a quarterly roadmap that helps align your ghostwriter’s work with your actual business goals. 💡
✅ Positioning for speaking gigs?
✅ Entering a new industry vertical?
✅ Want to lead conversations on emerging trends?
Your ghostwriter should know all that—and more.
🧩 When you provide the right strategic inputs (like goals, audience focus, themes, channels, and success metrics), you transform your ghostwriter from “just a writer” into a strategic thought leadership partner.
If you like this, you’ll love the full post:
👉 https://publishingforprofessionals.substack.com/p/collaborating-with-your-ghostwriter