Blue Canopy Marketing

07/21/2025

Help us welcome two new faces to the Blue Canopy Marketing team! 👋

Tim D., Website Designer |
With a background in computer science, Tim blends creativity and functionality to bring websites to life. Outside of work, he’s an avid music producer, photographer, surfer, and snowboarder. His hobbies fuel his creativity, offering fresh perspectives and inspiring his design work.

Chris B., Website Developer |
Chris brings a creative mindset and sharp attention to detail—shaped by his background in music education—to every project. He turns designs into smooth, responsive websites. When he’s not coding, you’ll find him spending time with his family, training in Brazilian Jiu-Jitsu, working out, or diving into side projects to sharpen his skills and explore new technologies.

We’re excited to have them on board!

Learn more about the team ➡️ bluecanopymarketing.com/about/our-team

07/15/2025

Our clients frequently want to jump into SEO or paid social media ads, but sometimes overlook some FREE and effective marketing opportunities available with their Meadville Area Chamber of Commerce membership. Member News is a great way to let the community know what is happening at your business. Not a Chamber member? It is a great way to maximize your marketing budget!

📣 Chamber Members: It’s time to share YOUR news!

The deadline to submit content for the August edition of the Your Chamber... Your Voice newsletter is July 20th!

Got an exciting announcement, event, promotion, or milestone? Let us help you spread the word!

📌 Here’s what to include:
✔️ 200 words or less (paragraph form)
✔️ One logo or image
✔️ Your business location, website, and contact info

Send your submissions to [email protected] by the deadline to be featured!

Need more than 200 words or want a larger space for your info? We have ad space available for full page, half page, quarter page or business card size, too! Email Julie at [email protected] for info on pricing and ad sizes.

Let’s celebrate what makes our business community so vibrant and connected. 💼💬

07/04/2025

Happy Independence Day! 🎆

Today we celebrate freedom, community, and the values that bring us together.

Wishing you and your loved ones a safe, joyful, and memorable 4th of July! ❤️🤍💙

07/03/2025

We’ll be closed tomorrow to celebrate Independence Day, but will be back to our regular hours on Monday!

06/10/2025

🤝 Build Relationships, Build Success 🤝

Relationship marketing helps your business thrive by:
- Fostering loyalty: Happy customers become repeat customers.
- Encouraging word-of-mouth: Satisfied clients are your best advocates!
- Strengthening brand identity: Build a community that shares your values.
- Driving sustainable growth: Relationships outlast trends.

Ready to start putting your customers first? Let’s work together to create marketing that feels like a handshake and not just another transaction.

05/28/2025

We believe every small business deserves to THRIVE! 💙

At Blue Canopy Marketing, we specialize in concierge marketing solutions designed to make your business thrive. Here’s how we can support you:

- Website Development: Build a website that wows and converts.
- Website Maintenance: Keep your site secure, updated, and running smoothly.
- Social Media Programs: Create a buzz with engaging posts and strategies.
- Email Marketing: Connect directly with your audience and drive results.
- Brand Identity: Craft a look and feel that tells your story.
- SEO Campaigns: Get found online with tailored search engine strategies.
- Reputation Management: Put your best foot forward with glowing reviews.

Let us take the stress out of marketing so you can focus on what you do best - run your business!

Ready to thrive? Visit bluecanopymarketing.com to learn more!

05/26/2025

Today, we honor and remember the brave men and women who gave their lives in service to our country.

Thank you for your sacrifice.

05/22/2025

Our office will be closed in honor of Memorial Day on Monday, May 26th! Regular office hours will resume on Tuesday, May 27th.

05/16/2025

Just because your competitor is doing it… doesn’t mean you should.

In marketing, it’s tempting to copy what seems to be working for others. But....

✨ Their audience isn’t your audience.
✨ Their goals might not be your goals.
✨ Their brand isn’t your brand.

Instead of copying, get curious. Ask what works for your business, your customers, and your long-term goals.

👉 Focus on YOUR strategy.

05/08/2025

Join us in wishing Owner and Success Coordinator, Mandy, a very Happy Birthday! 🥳

03/20/2025

🚨 Too Many CTAs = Lower Conversions! 🚨

In 2025, cluttering a page with multiple competing calls-to-action is an outdated strategy. Too many choices? Users freeze and take no action at all. ❌

✅ Better Strategy:
🔹 Focus on one primary CTA to drive conversions
🔹 Use secondary CTAs sparingly & strategically
🔹 Create a clear, linear user flow for better engagement
🔹 A/B test for optimal placement & design

Less distraction = higher conversions! 📈

03/18/2025

If you’re investing time and resources into content marketing, make sure you’re getting the biggest return possible! Here are three high-impact strategies to improve ROI and drive real results:

✅ Create Blog Posts That Answer Customer Questions, Not Just for SEO
Google loves keywords, but customers love clear answers even more. Focus on solving real problems and addressing common pain points—you’ll build trust, authority, and engagement that leads to conversions.

🔄 Repurpose & Distribute Everything
One blog post? That’s 10+ pieces of content waiting to happen! ✨ Turn it into:
📌 Social media posts
📧 Newsletter snippets
🎥 Short-form videos
📑 Downloadable guides
Maximize every piece of content across multiple channels for wider reach & better ROI.

📩 Leverage Newsletters for Ongoing Engagement
Email marketing isn’t dead—it’s essential! Newsletters keep your brand top-of-mind, nurture leads, and drive traffic back to your high-value content. Pro tip: Focus on education, not just promotion to keep your audience engaged.

💰 Better Content = Better ROI.