Esquire Digital

11/06/2025

How will AI shape the future of Google Business Profiles?

Brad Wetherall shares his insights with BrightLocal on how Google’s AI updates are turning Business Profiles into the new homepage for local visibility.

He explains:
💡 Why AI-driven search is changing the way customers find businesses
⚙️ How to optimize your profile for better visibility and engagement
📈 Why reviews, fresh content, and complete profiles matter more than ever

Read the full article here 👇
https://www.brightlocal.com/learn/ai-google-business-profile-homepage/

Search is changing, and if you work in local SEO, you’ve probably already felt it. Maybe your clients are reporting fewer clicks to their websites. Maybe you’re seeing impressions climb ...

10/30/2025

At this year’s BrightonSEO Conference, Brad Wetherall took the stage to share insights on how Google’s evolving landscape is reshaping the way businesses show up online, and how marketers can make the Knowledge Panel work for them, not against them.

🎥 Watch Brad’s full presentation here: https://vimeo.com/1123929822?share=copy&fl=sv&fe=ci

This is "The Knowledge Panel is Your New Homepage | Brad Wetherall at BrightonSEO" by Esquire Digital on Vimeo, the home for high quality videos and the…

10/20/2025

Esquire Digital is proud to announce we’ve won a 2025 Gold MarCom Award for our “Stewart Law Firm Overview” video! 🎬

The MarCom Awards recognizes creativity, storytelling, and excellence in web video, and we’re honored to be celebrated among thousands of entries worldwide.

Huge congratulations to our Director of Video & Social Media, Ricky Leighton, and the entire Esquire Digital team for their outstanding work! 👏

🎥 Watch the award-winning video here: https://vimeo.com/1098267944

08/26/2025

🔍 The future of legal marketing is here, and it’s powered by AI. Your next clients are asking ChatGPT, Google’s AI Overviews, Siri, and Perplexity for answers to their legal questions. If your law firm isn’t showing up in AI-generated results, you’re missing out on qualified leads.

At Esquire Digital, we specialize in Search Everywhere Optimization, helping firms get found, recommended, and retained in the age of super-intelligent search.

👉 Don’t let competitors take the lead. Learn how AI visibility can transform your firm’s intake and growth: https://www.esquiredigital.com/blog/ai-search-everywhere-optimization-for-lawyers/

08/13/2025

Want your Google Business Profile to outrank the competition?

These are the top 3 local SEO tools for automating updates, tracking rankings, and boosting visibility.

Read more: https://www.esquiredigital.com/blog/make-managing-your-google-business-profile-easier-with-these-top-3-local-seo-tools/

08/08/2025

Is Google's AI about to revolutionize local SEO? Brad Wetherall shares his expert insights on how Google's AI mode will change the game in 2025.

Prepare for the future of search! Read more: https://www.esquiredigital.com/blog/how-googles-ai-mode-is-changing-local-seo-in-2025-insights-from-brad-wetherall/

07/18/2025

Is your Google Business Profile driving you crazy?

From sudden suspensions to dead-end support emails, managing a GBP can feel like a full-time job. But with the right strategy and a little insider knowledge, you can avoid common pitfalls, resolve issues faster, and build a profile Google trusts.

💡 Learn how to prevent problems before they start and what to do if your listing gets flagged: https://www.esquiredigital.com/blog/behind-the-curtain-what-google-wont-tell-you-about-gbp-support/

07/17/2025

Heather Pinheiro, the art director for Esquire Digital, shares key insights on what makes law firm websites stand out in today’s competitive digital landscape.

While her expertise centers around legal marketing, the trends and strategies she highlights are valuable for any brand aiming to elevate its online presence.

What Actually Works: The Law Firm Website Design Playbook for 2025: https://www.esquiredigital.com/blog/what-actually-works-the-law-firm-website-design-playbook-for-2025/

07/14/2025

We’re excited to share that our COO, Brad Wetherall, will be speaking at LocalU Nashville on Monday, September 8, 2025, hosted at Asurion HQ!

His session, "Navigating the Minefield: Advanced Google Business Profile Issue Resolution for Agencies," will dive into complex GBP challenges, like suspensions, verification issues, and missing reviews, and offer expert strategies for resolving them efficiently.

Don’t miss this chance to learn from top local SEO minds and take your agency’s GBP management to the next level!

Buy your tickets here: https://localu.org/nashville/

LocalU is coming to Nashville! Join us for the best local SEO conference series - this time in Tennessee! September 8, 2025, from 8:45am to 5:00pm.

07/09/2025

There’s a major shift happening in how Google is displaying Business Profiles, and it could be a game-changer for SEO.

Google appears to be testing full-width layouts for branded searches, and if this change becomes permanent, it could significantly impact how businesses appear in search results.

Our latest blog from Brad Wetherall breaks it all down: https://www.esquiredigital.com/blog/is-google-testing-a-full-page-business-profile-layout-heres-what-we-know-so-far/

Google is testing a new full-page Business Profile layout. Learn how this update could impact your SEO, visibility, and branded search results.

02/20/2025

Esquire Digital COO, Brad Wetherall, explores GBP issues on The Near Memo podcast with hosts Greg Sterling, Mike Blumenthal & David Mihm.

Listen to it here: https://www.nearmedia.co/ep-195-unlocking-google-business-profile-secrets-with-brad-wetherall/

02/05/2025

Not your typical digital marketing & PR agency—thankfully! 🚀 Big-agency expertise with boutique-level service and attention—delivering strategy, branding, and results that set law firms apart. And tomorrow? We’ve got something BIG to share. Stay tuned! 👀

If you want a preview, go to https://www.esquiredigital.com/ and scroll down to "Masters of Their Crafts".....