SBX Productions

SBX Productions Where Small Businesses Turn Content Into Clients.

12/15/2025

If you're sending the same message to everyone, you're doing it wrong.

Not every offer is for every person and blasting your whole list just makes you look out of touch.

You should know who your people are. What they want. What they don’t. And your content should reflect that.

12/10/2025

Most podcasters have no idea who’s actually listening.

If you want your show to drive business, that has to change.

Check who’s engaging on LinkedIn. Look at your newsletter list. These people already want more from you, figure out who they are and what they need.

That’s how you turn a podcast into a lead machine.

12/08/2025

Most business owners think sales is about having the right pitch.
But what happens when there are five people at the table and only one of them actually wants to move forward?

Rob Jager unpacks how B2B sales really work when multiple stakeholders are involved.

If your sales process hits a wall once the call ends, this episode explains why.

12/03/2025

Most sales calls feel like a win... until they don't.

You ask the right questions. They nod along.
But a week later, they disappear.

Rob Jager talks about how to spot real buyers early. The kind of people who show up, share what’s really going on, and want to fix it.

11/24/2025

You can have a podcast that looks amazing and still fails.

That’s because a good-looking podcast isn’t the same as a business-ready podcast.

Production companies aren’t marketing experts.

Their job is to make the show look and sound great, not to make it work for your business.

So if you’re wondering why your polished show isn’t driving results, this is it.

11/19/2025

Most people overproduce and under-strategize their podcast.

I just talked to someone whose show could literally make them millions. But it won't. Because it's built for entertainment, not for business.

If you want your podcast to drive revenue, strategy comes first. That means defining your ideal client and making sure every episode speaks to them directly.

It’s not about having the best mic or the flashiest intro. It’s about making sure the show actually supports your business.

11/17/2025

Your body says everything your mouth won’t.

Marianne Hickman dropped a gem on this episode: when your arms are locked in front of your chest, your audience doesn’t think “oh, they’re just being reserved.”

They think something’s off.

It’s subconscious. But it’s real.

That kind of nervous energy kills your credibility.

11/10/2025

“Podcasting is too saturated” is the same as saying “Advertising is too saturated.”

There’s still room. There’s opportunity. There’s a real business strategy behind this.

You’re not here to entertain. You’re here to sell.

The reason most shows fail?
They follow bad advice from people who’ve never built a business show in their life.

You don’t need a huge audience.
You need the right mindset.

11/05/2025

Your podcast is not a hobby. It’s your sales strategy.

If you’re a business owner, your show should be working for your business.

Not chasing downloads.
Not begging for sponsors.

You don’t need a million listeners. You need 1 client.

It’s built to drive sales, build authority, and grow your network.
Not just fill airtime.

11/03/2025

20+page PDFs don’t sell. Drip campaigns do.

If your lead magnet ends with a giant info dump and a “book a call,” you’re doing it backwards.

You can’t track if they read it.
You don’t know what resonated.
You’re wasting the window before they bounce.

But with a drip campaign?
Now you know who’s paying attention.
Now you can prep them before the call.
Now they actually show up ready to buy.

10/29/2025

If your landing page has more than one option… you’re leaking leads.

Rich Young said it best: if they came from social, they already know you. They don’t need a full website tour. They need one decision:

Give me your email

Or see you later

Make it frictionless. Make it clear. Then actually deliver in that email sequence.

You won’t lose people to their kid crying or a phone call halfway through.

10/27/2025

More views don’t mean more money.

Auret Esselen shares how one client got 70 views on a YouTube video… and landed a $10K sale.

If you’re chasing viral content instead of aligned leads, you’re doing it backwards.

Focus on attracting the right people, not random clicks.

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Media, PA
19103

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