Focus Media Services

11/05/2025

Your school attorney says "say less." ✋ Your community says "tell us everything!" 📣 The tug-of-war between school district transparency and legal limits is one of the topics we tackle in our November issue of "The Warning Bell." Free monthly tips to avoid the next crisis. If you're a school administrator, subscribe now!

The online newsletter for School Superintendents, Administrators and Public Relations Professionals to navigate the media, respond to stakeholders and control the narrative.

08/07/2025

Our School Communications Newsletter cools things down in August. ❄️This month, we discuss the cold hard facts about AI in school, Coldplay, handling a reporter's cold call, how a stranger poured cold water on a marriage proposal, and more. If you're a school administrator, subscribe now. Don't leave us out in the cold. 🥶

Volume 3: AI In Schools - Where to Start and What to Say⎮Crisis Headlines⎮What the Coldplay KissCam Teaches Us About a Crisis⎮Do I Really Need to Call the Reporter Back? ⎮ The Softer Side

07/22/2025

Shiny objects really do attract attention. The #1 question we’re getting at the National School Public Relations Association’s annual Conference: “Are you giving away Christmas ornaments?” (Nope, lip balm!)

07/22/2025

Meeting a great group of PR folks at the National School Public Relations Association’s annual conference in Washington DC. If you’re here, stop by and say hello!

07/20/2025

Great weekend working with school superintendents and PR pros from across the country on crisis communications messaging. Next up: the National School Public Relations Association’s Annual Conference.

07/07/2025

July's edition of our school crisis communications newsletter, "The Warning Bell" is now available. Get insight without overload. Subscribe today for timely news and strategies to effectively communicate to stakeholders in a crisis. It's free!
https://thewarningbell.beehiiv.com/subscribe

The online newsletter for School Superintendents and Public Relations Professionals to navigate the media, respond to stakeholders and control the narrative.

06/10/2025

Just yesterday, a school district superintendent under fire, and like many school crises, it started with a reporter's phone call. Having a well thought-out crisis communications plan before you need it will mitigate the damage. Watch the full story in the link.
https://bit.ly/43Vnrka

06/03/2025

School Admins: We're launching a free digital newsletter, "The Warning Bell," to ensure you're prepared for the next school crisis. June's newsletter includes Building a Robust Crisis Communications Plan, The Art of the Off-the-Record Interview, Video Boot Camp: Mastering the We**am Interview, Current Crisis Trends, and more. It takes 5 seconds to subscribe!

The online newsletter for School Superintendents and Public Relations Professionals to navigate the media, respond to stakeholders and control the narrative.

05/16/2025

Should I ever talk to a reporter "off the record"? Move cautiously, but sometimes it could save the day.

We get this question a lot from public relations specialists at schools and municipal governments: should I ever talk to a reporter off-the-record? Simple question. Not so simple answer. Coming from a reporter of three […]

04/29/2025

School admins: There's still time to join us for a lunchtime webinar today!
Register here: https://us02web.zoom.us/webinar/register/WN_FSpPT7NKScK9BlHJABhtkg

04/11/2025

School District Admins: join us for a free lunchtime Webinar on building an effective Crisis Communications Plan. This presentation got great reviews at last month's PA School Public Relations Association annual conference. Our expert panel will guide you through the essential steps to creating a robust plan that keeps your stakeholders connected and community informed when that next "big thing" happens.

Register here: https://lnkd.in/evsyShg8

03/27/2025

Brad Sattin and Bruce Gordon recently traveled to State College, where they worked with Pennsylvania school district professionals to design a crisis communication plan tailored to their districts' needs. As viral videos, misinformation, and a 24/7 news cycle continue to shape public discourse, effective communication during crises has emerged as a critical function, particularly when engaging with stakeholders such as parents, students, faculty, and taxpayers. Brad Sattin