Platform over Popularity

Platform over Popularity Helping purpose-driven people—especially churches, nonprofits, and community orgs—turn their mission into momentum.

We offer strategy, content creation, and social media management to help you get seen, funded, and engaged.

05/11/2025

Brand: "We would like to collaborate, please send us your media kit"

Me: *sends media kit*

Brand: *1 day later* Thanks but we're full for the next 2 months.

🎣Some brands or agencies are simply fishing for information, and the easiest way for them to get it is to ask under the guise of a brand deal. The information in your media kit is extremely valuable, especially your RATES and budgeting numbers. This is why I recommend to never send a media kit with rates, and always having a conversation FIRST, before sending off information that a brand or agency potentially could run away with.

On the other hand, as someone who is often on the requesting side of the equation, it’s tremendously helpful to have pricing - even if it’s presented as a range. Often its not nefarious, they sontines just need to do some preliminary research to understand if the client’s budget is even in the ballpark. Agency representatives know that there’s always a negotiation process.

05/09/2025

Grant Writing Tip of the Day 💻📝
Want to write a winning grant proposal? Start here:

1️⃣ Read the Grant Guidelines—Twice.
Make sure you’re eligible and understand exactly what the funder is looking for.

2️⃣ Research the Funder.
Align your proposal with their mission, language, and funding priorities. If your goals don’t match theirs, it’s a no-go.

3️⃣ Nail the Executive Summary.
Tell them who you are, what you do, what you need, and why it matters—all in one powerful paragraph.

4️⃣ Clearly Define the Problem + Solution.
Use real data and lived experiences to show the need—and how your program meets it better than anything else.

5️⃣ Write a Transparent Budget.
Show funders exactly where the money is going and why. Vague = denied.

6️⃣ Use Evidence to Build Trust.
Success stories, impact stats, community quotes, and letters of support = gold.

7️⃣ Edit Like It’s a Job Interview.
Because it is. No typos. No fluff. Just clarity, confidence, and strategy.

The stronger your structure, the stronger your chances.
Keep refining—and keep showing up.

Need help crafting a grant proposal that actually gets funded?
Click the link in my bio. Let’s work.

05/08/2025

Let’s be real for a minute.

Grant funds are getting tighter by the day—and now some of the big-name corporate donors like Nike, FedEx, and Walmart have started pulling back too.

So what does that mean for us?
It means the days of throwing together last-minute donation letters or vague program descriptions are over.

If you want to get funded in this climate, you have to speak the language funders understand.

Let me show you what I mean:

A simple “neighborhood clean-up” becomes a
Community Revitalization & Blight Reduction Initiative
Your “Christmas turkey giveaway” turns into a
Seasonal Food Access & Community Health Equity Project
That “youth talent show” you're planning?
It's actually a Youth Empowerment Through Arts & Leadership Development Program
It’s the same mission—but positioned in a way that gets attention and aligns with grant priorities.

This is the step most organizations skip.
They go straight to the writing without getting clear on what they're really offering.

If you’re ready to stop missing out on funding and start presenting your programs like the power moves they really are—I can help.

DM me “CLARITY” or drop a comment below and I’ll send you info on how we can get your programs grant-ready without writing a single proposal… yet.

Let’s get you positioned on purpose.

Address

Memphis, TN

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 8am - 3pm

Telephone

+19012776811

Website

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