Platform over Popularity

Platform over Popularity Helping purpose-driven people—especially churches, nonprofits, and community orgs—turn their mission into momentum.

We offer strategy, content creation, and social media management to help you get seen, funded, and engaged.

09/23/2025

You don't need to do everything. You just need to do the one thing that moves the needle today.

You're either SOMEBODY who shows up for that one thing... or NOBODY who keeps saying “I'll start tomorrow!” Pick one task and Kill it because talk is cheap but money will buy you land.

👟 One size don’t fit all.What works in their hood don’t always work in ours.That’s why Platform Over Popularity is built...
09/16/2025

👟 One size don’t fit all.

What works in their hood don’t always work in ours.
That’s why Platform Over Popularity is built on listening first, then moving different.

Real voices. Real needs. Real solutions.
Not cookie-cutter. Not watered down. Not for clout.
For the people. By the people. Period. ✊🏾

Now that I have your attention lil nasty’s… 😂😂😂VOLUNTEERS are needed for the next event which will be happening on Septe...
09/15/2025

Now that I have your attention lil nasty’s… 😂😂😂

VOLUNTEERS are needed for the next event which will be happening on September 20, 2025 from 6pm to 10pm (or before). If you are interested please inbox Tori Grayer.

Why Platform Over Popularity?We chose the name Platform Over Popularity because popularity often decides which issues ge...
09/15/2025

Why Platform Over Popularity?

We chose the name Platform Over Popularity because popularity often decides which issues get the spotlight — and which ones are ignored. While the “popular” voice can shape our city both positively and negatively, it doesn’t always reflect the full truth of community needs.

Our mission is to build a platform where all voices matter — not just the loudest, the trendiest, or the most well-connected. By putting platform over popularity, we create space for the overlooked and underserved, connect people with real solutions, and ensure leaders remain accountable to every community member, not just the most visible ones.

If you were scrolling and came across your child’s teacher’s page, and the way they carried themselves online gave you n...
09/14/2025

If you were scrolling and came across your child’s teacher’s page, and the way they carried themselves online gave you negative insight into how they live outside of school — how would you feel?

Do you believe it’s okay for educators (or professionals in general) to present themselves unprofessionally online?

In today’s world, social media is often the first impression — not just for brands and businesses, but for teachers, leaders, and anyone in a position of influence. Should personal freedom outweigh professional responsibility when what’s posted could shift how students, parents, and the community see you?

I’d love to hear your perspective 👇

09/09/2025

No strings, just free food + good vibes.📍 2453 Park Ave | 🗓 09.13.25 | ⏰ 4–7PM Bring your fam, bring a friend, or just bring yourself.Memphis, let’s break bread + show love together. 🫶🏽

08/25/2025

Celebrating my 7th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

05/11/2025

Brand: "We would like to collaborate, please send us your media kit"

Me: *sends media kit*

Brand: *1 day later* Thanks but we're full for the next 2 months.

🎣Some brands or agencies are simply fishing for information, and the easiest way for them to get it is to ask under the guise of a brand deal. The information in your media kit is extremely valuable, especially your RATES and budgeting numbers. This is why I recommend to never send a media kit with rates, and always having a conversation FIRST, before sending off information that a brand or agency potentially could run away with.

On the other hand, as someone who is often on the requesting side of the equation, it’s tremendously helpful to have pricing - even if it’s presented as a range. Often its not nefarious, they sontines just need to do some preliminary research to understand if the client’s budget is even in the ballpark. Agency representatives know that there’s always a negotiation process.

05/09/2025

Grant Writing Tip of the Day 💻📝
Want to write a winning grant proposal? Start here:

1️⃣ Read the Grant Guidelines—Twice.
Make sure you’re eligible and understand exactly what the funder is looking for.

2️⃣ Research the Funder.
Align your proposal with their mission, language, and funding priorities. If your goals don’t match theirs, it’s a no-go.

3️⃣ Nail the Executive Summary.
Tell them who you are, what you do, what you need, and why it matters—all in one powerful paragraph.

4️⃣ Clearly Define the Problem + Solution.
Use real data and lived experiences to show the need—and how your program meets it better than anything else.

5️⃣ Write a Transparent Budget.
Show funders exactly where the money is going and why. Vague = denied.

6️⃣ Use Evidence to Build Trust.
Success stories, impact stats, community quotes, and letters of support = gold.

7️⃣ Edit Like It’s a Job Interview.
Because it is. No typos. No fluff. Just clarity, confidence, and strategy.

The stronger your structure, the stronger your chances.
Keep refining—and keep showing up.

Need help crafting a grant proposal that actually gets funded?
Click the link in my bio. Let’s work.

05/08/2025

Let’s be real for a minute.

Grant funds are getting tighter by the day—and now some of the big-name corporate donors like Nike, FedEx, and Walmart have started pulling back too.

So what does that mean for us?
It means the days of throwing together last-minute donation letters or vague program descriptions are over.

If you want to get funded in this climate, you have to speak the language funders understand.

Let me show you what I mean:

A simple “neighborhood clean-up” becomes a
Community Revitalization & Blight Reduction Initiative
Your “Christmas turkey giveaway” turns into a
Seasonal Food Access & Community Health Equity Project
That “youth talent show” you're planning?
It's actually a Youth Empowerment Through Arts & Leadership Development Program
It’s the same mission—but positioned in a way that gets attention and aligns with grant priorities.

This is the step most organizations skip.
They go straight to the writing without getting clear on what they're really offering.

If you’re ready to stop missing out on funding and start presenting your programs like the power moves they really are—I can help.

DM me “CLARITY” or drop a comment below and I’ll send you info on how we can get your programs grant-ready without writing a single proposal… yet.

Let’s get you positioned on purpose.

Address

Memphis, TN

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm
Saturday 8am - 3pm

Telephone

+19012776811

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