Apex Video Group

08/21/2026

This is technically a State of the City video, can you tell? Spent the day at Agave Mexican Restaurant shooting one of this year’s Business Spotlights. We captured food, kitchen, bar, service, ribbon cutting… pretty much everything.

I love that city videos can look like this. You don’t always need someone sitting in front of a camera talking about economic development. Sometimes you can just show off a great local business and the people behind it.

Big shoutout to Andrew Badillo and Joshua Vazquez for killing it with me on this one. Always appreciate having a crew I can trust to jump in, figure things out and get the shot.

And a special shoutout to Elijah Robert-Mahdi Soto from Cause To Become Media, who basically became our unofficial BTS department for the day. He shot a TON of vertical footage while we worked and then Dropboxed everything to me afterward. Seriously appreciate you!

Now to somehow turn an entire day of footage into three minutes.

08/18/2026

Some shoots are just more fun than others!Give me a couple cameras, some massive construction equipment, and permission to get a little dirty and I’m pretty happy.

Spent the day with Josh capturing a Granite Construction project in action. Infrastructure might not sound glamorous, but put one of these machines in front of a camera and it gets cinematic pretty quickly. Another good day in the field.

07/28/2026

State of the City season is officially underway! I’ve produced more than 50 State of the City videos for dozens of cities across Southern California, and every year starts with the same challenge: How do you make this one feel completely different from the last?

This year’s Eastvale series is built around “The Stories That Make Us,” so we spent less time chasing polished sound bites and more time having real conversations. The goal isn’t just to tell people what happened this year. It’s to help them connect with the people behind the titles.

Now comes the fun part, turning hours of interviews into stories people will actually remember. Can’t wait to share the finished series.

07/02/2026

There’s something special about the Fourth of July in a city like San Jacinto. The parade. The music. The local businesses. The community groups. Kids waving flags, neighbors catching up, and families making memories together.

Every city has its own personality, and community events like this are where you really get to see it.

Looking back at one of last year’s celebrations before we head out to film this year’s.

Happy Fourth! 🇺🇸

VideoProduction Storytelling ApexVideoGroup

06/17/2026

Most State of the City videos focus on projects and accomplishments. For this one, we decided to follow Mayor Phil Ayala around San Jacinto for the day.

The goal was to showcase local businesses, city departments, new projects, and the personality behind the title. Along the way we visited the city garden, checked out the pickleball courts, met with local business owners, and worked in a few laughs too.

Civic storytelling doesn’t always have to be serious. Sometimes it can just be fun.

CityGovernment

06/10/2026

City of Indio + Albert A. Webb Associates. When I first heard about this project, my reaction was basically: “Okay… it’s a storm drain project.” But the more I learned about it, the more interesting it became.

What started as an infrastructure project turned into something much bigger. The City of Indio and Albert A. Webb Associates found a way to improve stormwater infrastructure while also creating a more inviting, beautiful downtown experience.

That idea ended up shaping the entire creative approach for the video. Instead of treating it like a traditional engineering project, we wanted the visuals, music, editing, and pacing to reflect the energy of the revitalization happening throughout downtown Indio.

I love discovering what makes a project unique and building the creative approach around that idea. For this project, the story wasn’t just about infrastructure. It was about creating a place people want to spend time in. Super happy with how this one turned out.

EconomicDevelopment CommunityDevelopment Storytelling VideoProduction ApexVideoGroup

06/10/2026

School’s out for summer, which means whenever I can, I bring my boys on set. Not to watch. To work.

This week, that meant building cameras, organizing gear, checking focus, monitoring audio, and helping operate cameras during a live production.

Will they all end up in video production someday? Probably not. That’s not really the goal. The goal is giving them real-world experience, real responsibility, and the chance to learn skills that go beyond a classroom. Showing up on time. Being prepared. Paying attention to details. Working with a team. Taking ownership of a job and doing it well.

Video production just happens to be the vehicle. One of my favorite parts of what I do is getting the opportunity to share it with my kids and watch them grow in confidence along the way. And I couldn’t be prouder of him, he did a great job.

WorkEthic Storytelling ApexVideoGroup

06/04/2026

Breaking ground. Not just in construction, but in ideas, investment, and the future of a community.

For Eastvale’s State of the City Economic Development & Infrastructure video, we wanted to capture that feeling of momentum and progress.

Fast-paced edits, construction imagery, gritty narration, and a whole lot of energy. Every creative decision was designed to reinforce the theme of “Breaking Ground” and reflect a city that is constantly moving forward.

Economic development is often the engine that drives a city’s growth, and we wanted this piece to feel like Eastvale itself: ambitious, energetic, and always building toward what’s next.

One of my favorite pieces from this three-part State of the City series.

🎥 City of Eastvale

CityStorytelling Municipal Marketing Government Communications ApexVideoGroup

05/28/2026

05/28/2026

TEMECULA SUPERSTARS! One of our favorite economic development pieces produced as part of the City of Temecula’s State of the City campaign.

This project spotlighted some of the entrepreneurs, creators, and businesses helping shape the energy and identity of the community, including Gotham Garage’s custom builds and classic cars cruising through Old Town Temecula.

Fast-paced edits, cinematic visuals, and a ton of fun bringing this one to life.