06/04/2025
At Worldview Studio, we believe that some of the most important conversations about mental and brain health are happening outside of traditional systems—on platforms like Instagram, TikTok, and YouTube, through the voices of creators.
We’re launching a new research project to better understand the motivations, values, and experiences of people who are building these communities online. Rather than focusing on misinformation or fact-checking, we’re starting from a place of curiosity:
-What are people really looking for when they engage with mental health content?
-How are creators shaping trust, community, and understanding in ways that professionals often miss?
More people are getting their mental health insights from social media than ever before—
especially people who can’t access care elsewhere. But most research has focused on what these platforms get wrong. We’re asking: what are they getting right?
We want to learn from the people doing this work—not to critique or correct, but to listen and understand what’s working, what’s needed, and how we can help strengthen it.
So we’re curious, who do you trust online for mental health info, and why? Share your favorite accounts in the comments!
