01/25/2026
Suppose you're a connoisseur of fi****ms; you accessorize them and hunt game with them. Or just love the outdoors while hunting with fi****ms. SHOT (SHOOTING, HUNTING, OUTDOOR, TRADE SHOW) will scratch that itch. It is the world's largest gathering of shooting industry professionals from the four corners of the world. The four-day SHOT Show is held every year in Las Vegas, Nevada, at the Sands Expo and Convention Center, and is sponsored by the NSSF (National Shooting Sports Foundation). It is an invitation-only industry event. I am a media member of the NSSF, and as such, I'm invited each year. I am also invited to a specific event, Industry Day at The Range, on the Monday before the show starts. It allows me to examine and shoot all the new fi****ms for the new year. Being a fi****ms enthusiast and collector, this day, at least for me, is the highlight of the show. Having completed sixteen years in the industry, I have observed significant transformations, particularly in technological advancements. And each year, I look forward to the next show, to see what new fi****ms innovations will be engineered.