09/04/2026
A year ago, during our first month of opening, there were days when no one showed up to my head spa.
I would get there in the morning, turn everything on, make sure every room was perfect, check the schedule… and realize we had no one coming in.
And I’m not going to lie, it was hard.
Because when you open a business, you don’t just invest money into it. You invest so much of yourself. Your time. Your energy. Your ideas. Your confidence.
And suddenly every empty appointment starts to feel personal.
Maybe people don’t want this.
Maybe I made a mistake.
Maybe I’m not good enough at marketing it.
Maybe this isn’t going to work.
And then there was another insecurity I didn’t expect.
Filming.
Which sounds ridiculous because I’ve been creating content for years.
But filming my own business felt completely different.
I would set up the camera and immediately become self-conscious. I worried that people would think I was trying too hard. I worried the content wasn’t good enough. I worried about showing an empty spa when everyone online seemed to be showing fully booked schedules, waitlists and businesses that were exploding overnight.
But the truth is, there were empty days.
There were days I questioned everything.
There were days we worked harder than the number of appointments on the schedule could justify.
And we kept showing up anyway.
We kept filming.
We kept learning.
We kept changing things.
We kept trying to make the experience better.
We kept telling people what we were building.
Slowly, the empty rooms weren’t empty anymore.
I’m sharing this because social media usually introduces you to a business after it starts working.
You see the busy weekends. The beautiful treatments. The clients coming through the doors.
You don’t always see the part where someone was sitting inside that same business wondering if anyone was ever going to come.
So if you’re building something right now and it feels like nobody is paying attention yet…
keep showing up.
Sometimes the part you’re embarrassed to show is actually the beginning of the story you’ll be the proudest to tell.
