Butta Up Music

06/03/2026

Label boss and
BUTTA UP MUSIC
artist
Bear Who?

hoodie now available

This quality hoodie from Champion will keep you dry and comfortable all day. Made with moisture-wicking Double Dry® technology, it’s a go-to for staying fresh on the move. • 50% cotton, 50% polyester • Light Steel color is 50% cotton, 40% polyester, and 10% black polyester • Fabric weig

06/03/2026

New Butta Up Music Gear!!

Classic trucker cap style with a cool fabric blend. • 47% cotton, 28% nylon, 25% polyester • Structured, five-panel, high profile • Flat bill • Snapback closure • Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm) • Blank product sourced from Vietnam or Bangladesh

06/02/2026

New Merch!!

Classic trucker cap style with a cool fabric blend. • 47% cotton, 28% nylon, 25% polyester • Structured, five-panel, high profile • Flat bill • Snapback closure • Head circumference: 21⅝″–23⅝″ (53.3 cm–60 cm) • Blank product sourced from Vietnam or Bangladesh

05/23/2026

Living on the Vine sweatshirt

Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away! • 100% cotton face

05/22/2026

BUTTA UP MUSIC

A new global dance music ecosystem has entered the chat.

House.
Afro House.
Latin.
Disco.
Deep House.
Festival EDM.

Multiple artists.
Multiple genres.
Multiple worlds.

Designed for consistent global catalog consumption every single day.

This is not a traditional label.

This is THE BUM SYSTEM.

Follow the movement.

05/18/2026

NEW BUTTA UP MUSIC GEAR IS LIVE

Get 25% OFF all gear when you use code:

BUTTAUPMUSIC

Heavy streetwear energy inspired by music, nightlife, DJ culture, and the future sound of BUTTA UP MUSIC.

Blackout designs
Statement pieces
Built for the movement

Shop now:
Butta Up Music Merch

BUTTA UP MUSIC
Wear the sound

05/18/2026

BUTTA UP MUSIC official merch available now.

Built for DJs
Creators
Nightlife
Festival culture
And the people pushing the sound forward worldwide.

Heavy vibes.
Clean design.
Real movement.

Blackout editions now live.

Shop now: bearwho.com/merch

BUTTA UP MUSIC
The sound is the lifestyle.

Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it on its own for a contemporary streetwear look. With the soft fleece inside and comfortable fit, it’s sure to become your favorite everyday sweater right away! • 100% cotton face

05/18/2026

BUTTA UP MUSIC is LIVE

The official gear has landed

Bold
Clean
Statement pieces built for the culture

From the studio to the streets to the dance floor
This is the uniform

Tap in now
https://www.bearwho.com/merch

Wear the sound
Wear the movement
BUTTA UP MUSIC

A sturdy and warm sweatshirt bound to keep you warm in the colder months. A pre-shrunk, classic fit sweater that’s made with air-jet spun yarn for a soft feel. • 50% cotton, 50% polyester • Pre-shrunk • Classic fit • 1x1 athletic rib knit collar with spandex • Air-jet spun yarn with a so...

05/18/2026

Butta Up Music is a global dance music label built on energy, creativity, rhythm, and nonstop vibes. From disco and Afro house to reggaeton, EDM, melodic dance, and Latin party records, every artist brings a unique sound and identity to the movement.

This is more than a label.
This is the sound of the party worldwide.

05/17/2026

La Problema is bold, confident, and impossible to ignore.

Blending reggaeton, Latin pop, and Latin house, the project delivers high-energy records filled with attitude, nightlife, rhythm, and crossover appeal. Every release is driven by strong female energy, catchy hooks, and modern Latin sound designed for clubs, playlists, and global audiences.

From late-night anthems to dancefloor-ready hits, La Problema brings style, personality, and undeniable presence to every record. Built for movement, viral moments, and worldwide reach, this is the Latin force of Butta Up Music.