
24/06/2025
Carlos Ponce on Minivela TV: “We don’t want to wait 80 episodes for something to happen anymore” (Exclusive Interview with US Weekly)
Carlos Ponce is ready to change the way Latinos consume fiction. The acclaimed Puerto Rican actor and producer has just launched Minivela TV, an innovative platform for mini-dramas designed specifically for digital platforms like TikTok, YouTube, and Instagram—featuring short, addictive, and high-quality storylines.
“We don’t want to wait 80 episodes for something to happen anymore,” Ponce said in an exclusive interview with Us Weekly en Español. At 52, he’s betting on a more direct, emotional, and visually striking narrative—created by and for Latinos, with native distribution on social media.
The project, developed in collaboration with Manny Ruiz and his team at Brilla Media, aims to transform how romantic and melodramatic stories are consumed—drawing inspiration from the Chinese “mini-drama” phenomenon but infused with a deeply Hispanic cultural essence. “We were fortunate to be the first ones to use the name Minivela. Now I hear other producers using that term for the format,” Ponce said.
Read more https://www.usmagazine.com/enespanol/entretenimiento/carlos-ponce-lanza-minivela-tv-melodramas-en-formato-expres-para-redes-sociales/