11/29/2022
According to Elon Musk, Apple has stopped the majority of its Twitter advertising and has threatened to remove the service from its app store.
Due to worries about Mr. Musk's content filtering intentions for the site, several businesses have stopped spending on Twitter around the time of the feud.
The BBC's requests for comment from Apple have gone unanswered.
According to Mr. Musk, Twitter has experienced a "huge" loss in revenue. He attributes this to activists' pressure on advertisers.
He accused Apple of "censorship" and criticised its practises, notably the fee it charges for purchases made on its app store, in a series of Tweets on Monday.
"Apple has largely stopped running Twitter ads. Do they despise American freedom of speech? "asked he.
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Twitter original tweet seen
He addressed the Apple CEO directly, enquiring, "What's going on here, cook?"
Additionally, the operator of the social media site stated without providing evidence that Apple had threatened to ban Twitter from its app store.
Mr. Musk, who paid $44 billion for Twitter last month, is under pressure as some businesses cut back on spending.
Although he has stated that he wants to monetize Twitter verification by making it a paid subscription service, the vast majority of the site's income now comes from advertising.
According to The Washington Post, Apple was the largest Twitter advertiser in the first quarter of 2022, spending $48 million on the social network.
Companies that have stopped spending in recent weeks include General Mills, the maker of Cheerios, and Volkswagen.
A watchdog website, Media Matters, stated last week that half of Twitter's leading advertisers had stopped using the platform due to worries about Twitter's future.
According to US tech website The Verge, Apple's media agency Omnicom advised the Silicon Valley company to halt advertising on the app out of fear for Apple's "brand safety".
Elon Musk has figured out who controls social media businesses in reality.
The millionaire is renowned for disliking instructions. However, when it comes to Twitter, Apple is completely in control.
First off, as other users have discovered, Apple alone chooses who can access the App Store. It would be a fatal blow to Twitter if Apple were to prevent Twitter from being downloaded on iPhones all across the world.
Additionally, Apple is free to set its own prices for the right to publish apps on the App Store. It is possible for businesses like Twitter to charge between 15% and 30% for in-app purchases.
Producer of Fortnite, Epic Games, has contested that accusation in US courts. The App Store is referred to in the lawsuit as Apple's "walled garden," and the firm sued over the company's commission in 2021.
Last but not least, Apple has the authority to stop running ads on Twitter, a significant source of income for the business.
Musk is hardly the first person to point out this power disparity. Meta has long been critical of Apple's monopoly over the Instagram and Facebook apps.
But Apple now faces another formidable and wealthy foe in Mr. Musk.
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