Tra Publishing

Tra Publishing Tra Publishing creates beautifully crafted books that celebrate art in all its forms. Our books are conceived as artworks in their own right.

Founded by Ilona Oppenheim and Soledad Picón, TRA Publishing is a Miami-based boutique publishing company rooted in visual arts, design, and architecture. We are committed to showcasing a diverse community of artists by creating books that communicate their genuine message. Along with our authors, we focus on both design and detail while effectively promoting their books to increase their visibili

ty and make them available to a wider audience. Every partnership is unique and specific, every book a gem meant for the world to experience and enjoy.

Looking for holiday hosting ideas and inspiration?Find spice cured salmon, red onions in puff pastry, autumn flower wrea...
11/25/2025

Looking for holiday hosting ideas and inspiration?

Find spice cured salmon, red onions in puff pastry, autumn flower wreaths, butternut squash potato gratin, pine needles gift toppers, wine poached pears, shortbread leaves, and more inside HIGHLAND HARVEST, written by Theresa Baumgärtner .

Looking for holiday hosting ideas and inspiration?Find red onions in puff pastry, spice cured salmon, autumn flower wrea...
11/25/2025

Looking for holiday hosting ideas and inspiration?

Find red onions in puff pastry, spice cured salmon, autumn flower wreaths, butternut squash potato gratin, pine needles gift toppers, wine poached pears, shortbread leaves, and more inside HIGHLAND HARVEST, written by Theresa Baumgärtner

Looking for holiday hosting ideas and inspiration?Find red onions in puff pastry, spice cured salmon, autumn flower wrea...
11/25/2025

Looking for holiday hosting ideas and inspiration?

Find red onions in puff pastry, spice cured salmon, autumn flower wreaths, butternut squash potato gratin, wine poached pears, shortbread leaves, and more inside HIGHLAND HARVEST, written by Theresa Baumgärtner \\_house\_1851

Spotted at Daunt Books: Slurp by Dennis Yen!Thanks to our friends at  for spotlighting this fun cookbook with loads of s...
11/21/2025

Spotted at Daunt Books: Slurp by Dennis Yen!

Thanks to our friends at for spotlighting this fun cookbook with loads of slurp-friendly recipes inspired by humble kitchens in Southeast Asia.

We can’t wait to see you at the Miami Book Fair!Don’t forget: Friday, November 21 to Sunday, November 23 we’ll be at The...
11/19/2025

We can’t wait to see you at the Miami Book Fair!

Don’t forget: Friday, November 21 to Sunday, November 23 we’ll be at The Miami Book Fair all day long! Find us in Section A at the Miami Dade College, Wolfson Campus!

300 NE Second Ave.
Miami, FL 33132

It’s pub day at Tra Publishing—RIDE is out now!Buckle up for a wildly entertaining, richly informative, and visually stu...
11/18/2025

It’s pub day at Tra Publishing—RIDE is out now!

Buckle up for a wildly entertaining, richly informative, and visually stunning look under the hood of 34 of the most indelible cars and motorcycles ever captured on celluloid!

A huge thank you to the incredible village that made this bad boy happen: Our authors, editors, designers, printers, publicists, contributors, artists, photographers, lawyers, distributors, and readers!

In these pages are the reasons why many of us first went—and continue to go—to the movies.

‘RIDE’ is now available everywhere books are sold!



A stunning night at the Stanley House celebrating RIDE.A huge thank you to Jason Somers for generously hosting us in thi...
11/16/2025

A stunning night at the Stanley House celebrating RIDE.
A huge thank you to Jason Somers for generously hosting us in this architectural masterpiece.

Honored to have our authors Chad Oppenheim, Chris Nashawaty, and Matt Stone lead a powerful conversation on film, cars, and design.

A truly unforgettable evening of architecture, cinema, and incredible conversation

Meet the editors!Chad Oppenheim, Chris Nashawaty, and Matt Stone are the gearheads and cinephiles behind RIDE. Chad Oppe...
11/15/2025

Meet the editors!

Chad Oppenheim, Chris Nashawaty, and Matt Stone are the gearheads and cinephiles behind RIDE.

Chad Oppenheim is a renowned architect known for blending architecture with nature. He founded Oppenheim Architecture in 1999, with studios in Miami and Basel. A Fellow of the American Institute of Architects, he has taught at Harvard University and contributed to architectural publications, including LAIR: Radical Homes and Hideouts of Movie Villains.

Chris Nashawaty is a writer, editor, and film critic previously at Entertainment Weekly. He writes about entertainment, pop culture, sports, and business for outlets like Esquire and Vanity Fair. He’s the author of three books, including The Future Was Now and Caddyshack: The Making of a Hollywood Cinderella Story. He was a contributor LAIR.

Matt Stone is a freelance journalist, author, and automotive expert. Former editor of Motor Trend Classic, he’s written 17 automotive books and judges top car events like the Pebble Beach Concours d’Elegance. Stone has also served on the board of the Motor Press Guild.

It’s cool to be kind!Milo is a penguin who does not want to dive into the icy water of the pack ice to catch fish. Unlik...
11/13/2025

It’s cool to be kind!

Milo is a penguin who does not want to dive into the icy water of the pack ice to catch fish. Unlike his comrades, he stays put, standing alone at the edge of the ice and contemplating the cold sea.

When a whale appears and offers to take him on a trip, Milo readily accepts. In the faraway South Seas, Milo is amazed by the colors, the warmth of the water and the air, and most of all the friendly welcome he receives from the tropical animals who accept him for who he is.

The Penguin Who Was Cold was written and illustrated by

Thank you to our friends at the Petersen, our authors, and all our guests who came out to support the launch of RIDE!Las...
11/11/2025

Thank you to our friends at the Petersen, our authors, and all our guests who came out to support the launch of RIDE!

Last Saturday, we had the unbelievable opportunity to tour the museum and see the real life cars featured in RIDE. We also had the chance to unveil our exclusive Petersen special collectors edition.

In the words of author Matt Stone, “The Petersen is the happiest place on Earth!”

On behalf of the team at Tra, thank you!

Meet the Contributors: Jay LenoJay Leno is one of America’s greatest comics. From 1992 until 2009, and then again from 2...
11/04/2025

Meet the Contributors: Jay Leno

Jay Leno is one of America’s greatest comics. From 1992 until 2009, and then again from 2010 to 2014, he reigned as the King of Late Night. But that is only part of the story.

The world’s automotive audience also knows Leno from his show Jay Leno’s Garage as well as the vast personal car collection he keeps in a multi-building warehouse he modestly calls his “garage.” His sprawling storage complex is filled with many models you would expect and others you’d seldom think of.

Not surprisingly, Leno also knows quite a bit about famous movie and TV cars, some of which appeal to him and others that do not. And yet, he recognizes that everyone who reads the book will have their own favorites…

We are honored to have Jay Leno write the foreword to RIDE. Available for preorder now!



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245 NE 37th Street Suite 102
Miami, FL
33137

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Our Story

At Tra, each book is a unique experience, meticulously designed and fabricated in response to and with utmost respect for the contents. Tra works closely and often collaboratively with artists and writers to create books about fine and decorative arts, architecture, and design that inspire social, cultural, and environmental awareness. Particular emphasis is placed on the physical components of the bookmaking process, resulting in books that are works of art and modes of expression in and of themselves.

Tra was founded in 2016 in Miami by Swiss-born graphic designer and author Ilona Oppenheim. The publishing company builds on fifteen years of design excellence through Ilona Creative Studio, Oppenheim’s creative consultancy firm. The impetus for Tra was to create beautiful, substantial, and special books that readers experience physically, as opposed to digitally. “In today’s world of excess and technology, we believe that the tactile process of holding and reading a book is a mindful experience that creates a real connection to life,” Oppenheim says. “We want our readers to appreciate details such as the beauty of color on paper, and we want people to share these books with their friends and family.”

Tra’s design aesthetic is one of restraint; the images and words on the pages take precedence. Tra’s award-winning designers treat each title as an entirely original expression—in essence, there is no typical Tra book. The firm works with carefully selected bookmakers around the world and places a premium on ethical bookmaking practices and materials. Once a book is published, the relationship continues; Tra goes beyond traditional publicity practices to bring the contents of each title to life in additional ways, such as through exhibitions, events, and workshops. Tra is passionate about books, and passionate about the contribution each book can make. As part of that commitment, proceeds for many of Tra’s titlesare donated to environmental, arts, and activist organizations.