Sarah Best Strategy

06/18/2025

Over the past ten years, it’s been our great privilege to serve more than 250 clients. While many things have changed in that time, one thing has remained constant: our commitment to helping you create positive change in your communities. With heavy hearts, we’ve made the difficult decision to close our doors. Thank you for the trust you placed in us.

05/14/2025

During Mental Health Awareness Month, we have an opportunity to reflect on why self-care matters—both for ourselves and our communities.

At SBS, we encourage everyone to adopt meaningful practices, from setting boundaries and reaching out for support to simply making time for rest.

Learn more: https://bit.ly/3OLyPqi

05/12/2025

Summer's around the corner, and time-off requests are about to start coming in. You know it's important that your team gets a chance to refresh -- but how do you balance that against your business needs?

Let our team help fill in the gaps while your team is recharging. Sarah Best Strategy offers leave coverage services to make sure your goals stay on track.

Learn more here: https://bit.ly/3F521sh

04/29/2025

Considering a website restructure? Start with keyword research. It’s the foundation for organizing your content around how your audience actually searches.

This recent article from DMN explores how keyword strategy can inform smarter site architecture and better SEO outcomes.

Read more:

What’s one piece of advice you’d give for using keyword research to optimize website architecture and navigation? We…

04/24/2025

Like many of our clients, we believe in making an effort to improve the world in some way.

It's National Volunteer Week, and we're shouting out the individuals who donate their time to causes that are meaningful to them. These include people who advocate, provide care to the needy, lend a hand to fundraising events, and many other activities.

Thanks for your dedication and hard work!

04/23/2025

Today is Administrative Professionals' Day, so we'd like to shout out our own intrepid admin, Heather Bokon!

Heather has been with us since 2018, and considers the most rewarding aspect of her job to be "doing everything behind the scenes so [clients] can shine in the spotlight." In her free time, she enjoys reading, playing video games, watching movies, hanging out with her dogs, and traveling.

We're grateful for everything Heather brings to our team!

04/15/2025

The first step is the hardest one when launching your social media presence. When it was time for them to go live, Preservation Pause reached out to us for support.

By defining their strategy and executing it on a monthly basis, we helped the organization go from zero followers to 18,000 in just two years.

Learn how: https://bit.ly/425HeMA

04/10/2025

The best way to drive donations? By sharing a complete picture of your nonprofit.

The Conversation US reports that nonprofits receive more donations when they vary the types of Facebook messages they share—like highlighting their mission, showing gratitude, or updating progress toward goals.

Read more here:

Trying many approaches with fundraising posts might also reduce the chance that donors will feel overwhelmed by the same repeated requests for money.

04/08/2025

A strong Google My Business profile puts your business on the map… literally!

Your listing dictates how you show up on Google Maps. Wrong information or a poorly set up profile risks losing customers to your competitors.

The good news: We can help you claim and optimize your Google My Business account in just one week.

Learn more: https://bit.ly/43WfnkT

04/03/2025

Meet Natasha Lettner, Writer at SBS!

With a background in professional communications and 14 years in finance, Natasha brings a wealth of experience to our team.

When she’s not crafting compelling content, she’s exploring Ancient Egyptian history, recharging through travel, or belly dancing for self-care.

Get to know Natasha and the SBS team: https://bit.ly/2VdXSFW

03/27/2025

Considering updating your website? To make a space that works for everyone, it is essential that you consider accessibility-first practices in your redesign.

This recent article takes a closer look at the Web Content Accessibility Guidelines, including insights from IT accessibility advocate Joanna Falkowska.

Read more:

Web accessibility is about making web content available to users with disabilities. Development teams can use the success criteria of the Web Content Accessibility Guidelines to improve accessibility and create an inclusive website.

03/18/2025

The strength of a college arts program is its students, which is why UIC School of Theatre and Music reached out to us to help them raise awareness and drive enrollment.

Through a series of workshops, we were able to help them grow their online following and real-life cohort.

Read more in our case study: https://bit.ly/3DBmAvL