03/30/2025
Case Study: Hill & Harbor Design Build - Amplifying Growth Through Integrated Marketing
Client: Hill & Harbor Design Build, a boutique design build firm specializing in high-end residential projects.
Challenge: Hill & Harbor Design Build possessed exceptional craftsmanship and a strong local reputation, but needed help crafting a marketing campaign as detailed as their projects. They needed a comprehensive, integrated marketing approach to elevate their brand and attract high-value clients.
Solution: Collective Thought Media worked closely with internal staff to implement a multi-faceted marketing strategy, encompassing the following key components:
Website Redesign:
* A modern, visually stunning website was developed, showcasing Hill & Harbor's portfolio with high-resolution imagery and detailed project descriptions.
* User experience was prioritized, ensuring easy navigation and clear calls to action.
Digital Advertising Campaigns:
* Targeted ad campaigns were launched on platforms such as Google Ads and social media, focusing on specific demographics and geographic locations.
* A/B testing was conducted to optimize ad performance and maximize ROI.
* The advertising campaigns focused on the high end aspects of the design build firm.
Video Advertising Assets:
* Professional video content was created, featuring client testimonials, project showcases, and behind-the-scenes glimpses of the design and construction process.
* These videos were optimized for various platforms and integrated into the website and social media campaigns.
Drip Email Campaign and CRM Integration:
* A segmented email marketing strategy was developed, nurturing leads and guiding them through the sales funnel.
* CRM integration allowed for efficient lead management, personalized communication, and detailed tracking of customer interactions.
Ongoing Analytics Support:
* Comprehensive analytics tracking was implemented to monitor campaign performance and identify areas for improvement.
* Regular reports and insights were provided to Hill & Harbor, enabling data-driven decision-making.
Results:
* Significant increase in website traffic and lead generation.
* Improved brand awareness and recognition within the target market.
* Enhanced client engagement and satisfaction.
Conclusion:
By implementing a holistic and data-driven marketing strategy, Collective Thought Media empowered Hill & Harbor Design Build to elevate their brand, attract high-value clients, and achieve significant business growth. The integrated approach, encompassing website redesign, digital advertising, video production, CRM integration, and ongoing analytics, created a powerful synergy that drove tangible results.
