From giving each other hell to big whitetail, we love it, we own it, we live it. Viva Texas! Texas Strong isn’t just a show—it’s a full-throttle ride through the heart of the Lone Star State, where the land is tough, the deer are big, and the pride runs deeper than the oil wells. Now airing on the Sportsman Channel, Texas Strong, follows a tightly-knit crew that embodies grit, guts, and
one hell of a time. Led by founder Brandon Houston and partner, Keith Rand, they live life unfiltered, unapologetic, and soaked in Texas pride. This group of lifelong friends work hard, hunts harder, and never pass up a chance to raise a little hell. From chasing whitetail all through the Texas and Mexico brush, to working ranches and cattle under the scorching sun, everyday is a test. This show isn’t just about the hunt—it’s about the bond! These men are more than a crew—they’re brothers. Forged by blood, sweat, and busted knuckles, their friendship is the kind that can only come from years spent side by side in the field, on the ranch, and in the blind. They give each other hell every chance they get, stand shoulder to shoulder when it counts, but when it’s time to ride, they ride as one. Rooted in loyalty, built on tradition, and fueled by a Texas-sized pride, this show brings you inside a life most dream of—but few truly live. It’s raw, it’s real, and it’s 100% Texan. Welcome to Texas Strong!