Gigawatt Media

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Gigawatt Media

Gigawatt is a programmatic media buying agency. Helping clients generate business with display, video, mobile and search marketing.

08/20/2025

YouTube vs. Demand Gen: 🤔 Which Google Ads campaign type is right for your goals?

Demand Gen is the next evolution of YouTube campaigns—expanding impact with multi-format creative, advanced targeting, and placements across Google’s most visual surfaces. In our latest blog, PPC Specialist Jake Eckberg breaks down not only the differences between YouTube and Demand Gen, but also the unique strengths of each.

📖 Read more: https://gigawatt.media/google-demand-generation-vs-youtube/

08/07/2025

Over the past year, we’ve seen 🎧 Spotify Ads Manager evolve into a powerful tool for audio advertising, offering smarter targeting, streamlined creative options, and more actionable insights than ever before.

In our latest blog post, Madeline Luévano breaks down exactly why Spotify Advertising is leading the way in streaming audio, and why brands are making it a core part of their media mix now. If you’re looking to expand your reach and drive results, Spotify deserves a spot on your playlist.

📣 Read the full post: https://gigawatt.media/spotify-ads-manager-heres-why-were-tuning-in/

07/23/2025

🎉 One year of sharp strategy and serious PPC power moves—shoutout to Jake Eckberg on his 1-year Giga-versary! ⚡

Since day one, Jake's been laying the groundwork for smarter, leaner, more efficient PPC operations--leveling up product performance, refining campaign processes, and bridging gaps between our search and programmatic teams like a total pro.

Big thanks to Jake for a year of dedicated collaboration, sharp problem-solving, and always going the extra mile to support our team and clients.

07/07/2025

⚡ New on the Gigawatt Media blog! ⚡

Programmatic advertising is built on data — but knowing which metrics actually matter (and when) is what sets good campaigns apart from great ones. In his first blog post for Gigawatt, Account Coordinator Matt Siecinski breaks down the essential KPIs you need to watch, why timing and trends are just as important as raw numbers, and how to work smarter with your media partner to drive real business impact.

Read the full article here: 🔗 https://gigawatt.media/the-basics-of-analyzing-programmatic-campaign-performance/

Whether you're launching your first programmatic campaign or refining a mature strategy, this guide will help you focus on what truly moves the needle.

06/11/2025

Both Google Search and Performance Max campaigns offer powerful tools for advertisers, but they serve different purposes. In Gigawatt’s latest blog post, our Paid Media expert Jake Eckberg breaks down the roles of “traditional” Search and Performance Max to explore:

- The unique strengths of each campaign type
- How to align your choice with goals, strategy, and creative
- When combining both can lead to an effective, full-funnel approach

Whether you're optimizing for precision targeting or expanding your reach, this post offers clear guidance to help you get the most out of your media investment.

📃 Read the full article here:
https://gigawatt.media/understanding-google-search-vs-performance-max-when-to-use-each-in-your-advertising-strategy/

06/02/2025

Exciting news! Gigawatt's founder, Adam Parikh, was recently featured on the podcast with WriteForMe, sharing practical insights on how marketers can get more from their digital media investments. With digital ad spend at all-time highs and formats evolving faster than ever, Adam shares how the right media partnerships can unlock better returns through:

✨ Smarter Targeting & Audience Segmentation: It’s time to move past broad demographics. Custom audiences built on intent signals are where performance lives.

✨ Leaning Into Growth Channels: like CTV and Spotify are offering stronger engagement and less crowded environments—when approached with the right strategy.

✨ Relentless Optimization & Performance Analysis: Using advanced analytics to make data-driven adjustments that maximize every dollar spent.

✨ Creative Testing & Personalization: Consistent A/B testing and dynamic creative aren't just "nice to have"—they’re essential to staying relevant with attention-scarce audiences

Whether you're looking for something new to power your next campaign or aiming to boost return from your current strategy, this episode is packed with strategies for marketers who want to stretch their spend and sharpen their results.

🎙️ Tune in at:
https://sites.google.com/welevel.io/gigawattmedia/podcast-episode?authuser=0

05/26/2025

As a minority-owned small business, we carry deep gratitude for those who fought—and continue to fight—for freedom, equality, and the promise of opportunity.

We remember the countless heroes from all backgrounds whose service has shaped our country. Their legacy is a reminder that unity, sacrifice, and courage have always moved us forward.

Wishing everyone a meaningful and mindful Memorial Day. 🇺🇸

05/15/2025

As privacy standards shift and more walled gardens tighten control over audience data, it can feel like the rules of consumer targeting are constantly being rewritten. And while this evolution is important, true performance still starts with the fundamentals.

In the first post of our new blog series, Gigawatt Account Manager and programmatic expert Madeline Luévano gets back to basics—exploring why audience targeting remains the foundation of effective programmatic strategy.

Maddie breaks down the value of different audience data types and explains why a layered data approach continues to be one of the most powerful ways to drive results.

🔗 Read the full post: https://gigawatt.media/programmatic-foundations-digital-audience-targeting/

04/29/2025

LinkedIn Ads has emerged as one of the most effective platforms for reaching professionals and business decision-makers in 2025. Our own Jake Eckberg breaks down why LinkedIn Advertising is quickly becoming a go-to for reaching decision-makers, driving leads, and scaling business growth through:

✅ Smarter targeting
✅ Evolved Ad Formats
✅ Verified & Precise audience data
✅ Full transparency into performance

👉 To learn more about how to make LinkedIn work for your business, check out Jake’s full article here: https://gigawatt.media/is-linkedin-the-right-solution-for-my-business/

03/14/2025

Pi Day is one of our favorites as digital media experts because it’s all about numbers! Just like π (3.14159…), data is infinite, patterns are everywhere, and insights are waiting to be uncovered. Every click, impression, and conversion adds up to a bigger picture—helping brands make smarter, data-driven decisions.

So, whether you're enjoying a slice of pie or slicing through spreadsheets today, take a moment to appreciate the beauty of numbers. 🍕 🔢 Because in digital analytics, just like in math, the right formula can lead to incredible discoveries!

02/22/2025

We made a STRATEGIC call to bring our PEOPLE to see Tony Gnau of speak, and wow were we filled with EMOTION! Judging by the incredible feedback from our Gigawatt team and fellow attendees, it’s safe to say the equation = success!

Huge thanks to for hosting and to Tony for sharing his simple yet powerful formula for building trust. On a chilly Milwaukee afternoon, his message warmed our hearts ❤️ —and reminded us that clear communication (like heart health) should never be overlooked.

02/18/2025

We’re excited to (finally!) celebrate Matt Siecinski’s addition to the Gigawatt team team as our Account Coordinator! We held off on the announcement while waiting for this spectacular headshot, but trust us—his expertise in eCommerce advertising and campaign analysis is even more impressive than his photo. 📸 🎉

With nearly six years of brand-side experience across leading eCommerce platforms like Amazon, Walmart, and eBay, Matt was responsible for executing strategies that enhanced performance and elevated customer satisfaction. His expertise in performance analysis, competitor insights, and product optimization will be instrumental in delivering effective strategies and measurable results for our clients.

Welcome aboard, Matt! We’re thrilled to have you.

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5919 West Vliet Street
Milwaukee, WI
53208

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https://gigawatt.media/

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