02/19/2026
hashtag hashtag hashtag hashtag hashtag thing we’ve come to expect: our industry doesn’t stand still. Performance expectations rise. Platforms evolve. New trends emerge fast.
But when Microsoft announced it would shutter Xandr Invest in favor of fully AI-driven solutions, we were shocked. After more than a decade working on one of the “big 3 DSPs” that helped shape so much of the programmatic landscape, it marked the end of an era. And while many are still evaluating what to do next (especially as Microsoft has, not surprisingly, pushed back their aggressive shutdown deadline), we saw it as an opportunity to be deliberate about our future.
After evaluating leading DSPs, we made The Trade Desk our primary partner.
And 90 days in, the results are already validating that decision.
We’re seeing stronger objective-based optimization, better premium inventory access (including live programming), more efficient CPMs through smarter deal strategy, and the right balance between AI and experienced human control.
If you’re thinking about how your media strategy needs to evolve heading into 2026, we shared the full breakdown in our latest blog, including a case study on our clients' significant year-over-year revenue gains.
Read the full story here → https://gigawatt.media/top-5-gains-after-moving-to-the-trade-desk-dsp/
