Gigawatt Media

Gigawatt Media Gigawatt is a programmatic media buying agency. Helping clients generate business with display, video, mobile and search marketing.

Today we’re celebrating Madeline Luévano's four remarkable years at Gigawatt! 🎉 Over the past year especially, her growt...
11/05/2025

Today we’re celebrating Madeline Luévano's four remarkable years at Gigawatt! 🎉 Over the past year especially, her growth in leadership has been incredible to watch: leading by example, building trust through every client interaction, and balancing professionalism with a sense of fun that makes our team stronger.

What makes Maddie so special is the energy she brings to Gigawatt every day, serving as a critical link between distilling client objectives into campaign excellence, and still finding time to spoil us with her homemade office treats!

We’re grateful for all she brings to our clients, our culture, and our collective success. Here’s to Maddie and the continued momentum ahead!

As Google’s Performance Max solution continues to evolve, so has our approach. Over the past year, our team, led by Paid...
10/22/2025

As Google’s Performance Max solution continues to evolve, so has our approach. Over the past year, our team, led by Paid Media Specialist Jake Eckberg, has uncovered what it really takes to make Performance Max campaigns drive meaningful results.

From aligning creative, data, and budget inputs to structuring campaigns for insight and scalability, this guide breaks down the key practices that turn PMax into a performance engine.

Explore the strategies we’ve proven to work, and what to avoid along the way. Check it out now at: https://gigawatt.media/google-performance-max-best-practices-for-powerful-results/

YouTube vs. Demand Gen: 🤔 Which Google Ads campaign type is right for your goals?Demand Gen is the next evolution of You...
08/20/2025

YouTube vs. Demand Gen: 🤔 Which Google Ads campaign type is right for your goals?

Demand Gen is the next evolution of YouTube campaigns—expanding impact with multi-format creative, advanced targeting, and placements across Google’s most visual surfaces. In our latest blog, PPC Specialist Jake Eckberg breaks down not only the differences between YouTube and Demand Gen, but also the unique strengths of each.

📖 Read more: https://gigawatt.media/google-demand-generation-vs-youtube/

Over the past year, we’ve seen 🎧 Spotify Ads Manager evolve into a powerful tool for audio advertising, offering smarter...
08/07/2025

Over the past year, we’ve seen 🎧 Spotify Ads Manager evolve into a powerful tool for audio advertising, offering smarter targeting, streamlined creative options, and more actionable insights than ever before.

In our latest blog post, Madeline Luévano breaks down exactly why Spotify Advertising is leading the way in streaming audio, and why brands are making it a core part of their media mix now. If you’re looking to expand your reach and drive results, Spotify deserves a spot on your playlist.

📣 Read the full post: https://gigawatt.media/spotify-ads-manager-heres-why-were-tuning-in/

🎉 One year of sharp strategy and serious PPC power moves—shoutout to Jake Eckberg on his 1-year Giga-versary! ⚡Since day...
07/23/2025

🎉 One year of sharp strategy and serious PPC power moves—shoutout to Jake Eckberg on his 1-year Giga-versary! ⚡

Since day one, Jake's been laying the groundwork for smarter, leaner, more efficient PPC operations--leveling up product performance, refining campaign processes, and bridging gaps between our search and programmatic teams like a total pro.

Big thanks to Jake for a year of dedicated collaboration, sharp problem-solving, and always going the extra mile to support our team and clients.

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Milwaukee, WI
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