MKE Video

The Milwaukee Video Company creates broadcasts, shows and special events through virtual, video and h

10/15/2025

"90 days of consistent, value-driven marketing will do more for your brand than 3 years of random posting."

Here's your complete action plan:
DAYS 1-30: FOUNDATION
✅ Define your ideal client (be specific)
✅ Clarify your transformation (before/after/bridge)
✅ Choose your primary platform
✅ Create your content pillars
✅ Batch 12 posts
✅ Start posting 3x/week minimum
✅ Engage daily
DAYS 31-60: MOMENTUM
✅ Increase consistency (4-5x/week if possible)
✅ Start tracking engagement patterns
✅ Double down on top-performing content themes
✅ Begin building email list
✅ Follow up with everyone who engages
✅ Create your first case study or success story
DAYS 61-90: SCALING
✅ Review analytics—what's working?
✅ Refine messaging based on feedback
✅ Systematize content creation (templates, workflows)
✅ Reach out to 10 warm leads
✅ Plan your next 90 days
✅ Celebrate wins and adjust what isn't working

THE COMMITMENT:
For 90 days:

Show up even when it feels like no one's watching
Provide value even when you're not getting immediate results
Trust the compound effect of consistency
Follow up with every opportunity
Stay focused on serving, not selling

What we've seen: Brands that commit to this for 90 days see:

Clearer messaging
More inbound inquiries
Stronger positioning
Genuine community engagement
Confidence in their marketing

The reality: Most quit at day 45. Be the one who doesn't.
At MKE Video, we don't just show up on event day. We build relationships, provide value, and stay consistent. That's how we've grown.
You can do the same.

Drop a 🎯 if you're committing to the next 90 days.
Let's build something real.

10/14/2025

You can't scale what you haven't systematized."

Here's where most brands hit a wall:
They're creating content manually, thinking up posts day-of, and burning out within 6 months.

The scaling framework:
1. Batch your content

Set aside 1 day/month for content creation
Create 12-16 posts at once
Schedule them in advance

2. Repurpose everything
One event = 20+ pieces of content:

Speaker quotes
Behind-the-scenes photos
Key takeaways
Short video clips
Long-form recap
Email series

3. Build systems, not tasks

Content calendar template
Review/approval process
Analytics tracking routine
Quarterly strategy reviews

4. Track what matters
Not likes. Not followers (at first).
Track:

Engagement rate (comments, saves, shares)
Inbound messages/inquiries
Email list growth
Actual conversations started

5. Double down on what works
Did a post get 3x normal engagement? Make 5 more like it.
Did a topic generate inquiries? Create a series.
Consistency at scale: When you systematize, showing up becomes automatic, not heroic.
Follow-up at scale: Build response templates for common questions. Set reminders to re-engage past conversations.
The truth: Scaling isn't about doing more. It's about creating systems that work while you sleep.

What's the one system you need to build first?

10/13/2025

"You don't need to be everywhere. You need to own somewhere."

Most brands are spread too thin—posting randomly on 6 platforms and wondering why nothing sticks.
The smarter approach:
Pick 1-2 platforms where your ideal client actually is. Go deep. Own that space.
Your platform strategy:
1. Choose your primary platform
Where does your ideal client consume content?

LinkedIn for B2B/corporate
Instagram for visual/creative
YouTube for education/long-form
Email for direct relationship

2. Build your content pillars
3-4 consistent themes you'll rotate through:

Education (how-to, frameworks)
Inspiration (case studies, wins)
Behind-the-scenes (process, team)
Engagement (questions, conversations)

3. Create a posting schedule
Consistency > perfection
Start with what's sustainable:

3x/week minimum
Same days/times
Batch content ahead

4. Build your email list
Social media platforms come and go. Your email list is yours forever.
For us: We focus on LinkedIn and email because our ideal clients (event organizers and corporate decision-makers) are there daily.
The value-driven platform: Every post should either solve a problem, spark an idea, or start a conversation. If it doesn't serve your audience, don't post it.

What's your primary platform? Are you showing up consistently there?

10/12/2025

"The best marketing doesn't feel like marketing at all."

Here's what we see all the time:
"Hire us! Book now! Limited time offer!"
That's not marketing. That's begging.
The value-first approach:
Give away 90% of what you know.
Sell the 10% that's execution, customization, and expertise.
How we apply this:

We share lighting tips for free
We teach basic stage design principles
We break down what makes video content work

Why? Because when someone's ready for a full-scale professional production, they already trust us.
Your value creation toolkit:

Teach your process (not all the details, but the framework)
Share case studies (results > features)
Address objections (answer the questions they're Googling)
Show behind-the-scenes (build connection and credibility)
Create frameworks (make complex ideas simple)

The rule: For every 1 post asking for something, create 9 posts giving something.
Consistency check: Are you showing up with value every week? Or only when you need clients?

Follow-up truth: When you create value consistently, follow-up becomes easy. You're not chasing—you're reminding someone you're still serving.

What's one piece of valuable content you could create this week?

10/11/2025

"People don't buy what you do. They buy what they'll become after working with you."

You don't sell video production. You sell transformation.
The framework:
Before state → Your client's pain point
After state → The transformation you provide
The bridge → Your service
For us at MKE Video:
Before: Conference organizers with forgettable events that end when the lights go down.
After: Brands with evergreen content that attracts clients year-round.
Bridge: Professional video production that captures, amplifies, and extends your event's impact.

Your turn:
What's your client's BEFORE state?
(Be specific about the pain, frustration, or gap)

What's the AFTER state you create?
(What does life look like 6 months after working with you?)

What's YOUR bridge?
(Your product/service in one sentence)

Critical insight: When you're clear on the transformation, your marketing writes itself. You're not explaining features—you're painting a picture of the future.
Value-driven focus: Every post, every email, every conversation should either move someone from Before to After or prove you understand their Before state better than anyone.

Share your transformation formula in the comments.

10/09/2025

"Your marketing is failing because you're treating it like a sprint, not a marathon."

Every brand we work with asks the same thing: "How quickly can we see results?"
Wrong question.
The right mindset for marketing:

Long-term thinking - Brand building takes 12-24 months of consistent effort
Value over vanity - 100 engaged followers beat 10,000 ghosts
Systems over hustle - You can't scale chaos
Service first - Help people before you ask for anything

The shift: Stop asking "What can I get from this post?" Start asking "How can this post serve someone today?"

When you produce an event, you don't throw up cameras and hope it works. You plan. You test. You refine.

Your marketing deserves the same approach.
Critical truth: Brands that show up consistently for 6+ months with valuable content dominate their market. Those that post randomly and ghost for weeks stay invisible.

What's one mindset shift you need to make? Comment below.

10/08/2025

"Marketing isn't complicated. But most people skip the foundation and wonder why nothing works."

Here's the truth: Video content, social posts, and ads are useless without a strategy underneath them.
Before you create one more piece of content, you need these 6 steps in place:

Mindset - Are you building for the long game or quick wins?
Ideal Client - Who are you actually speaking to?
Product Clarity - What transformation are you selling?
Value Creation - Why should anyone care?
Platform Building - Where will your message live?
Scaling Systems - How do you grow without burning out?

Miss one step, and your marketing becomes noise.
Over the next 6 posts, we're breaking down each step. Then we'll show you how to implement them in your daily routine.
The three non-negotiables throughout?
Consistency. Follow-up. Value-first.
Save this post. You'll want to reference it as we go deeper.

10/07/2025

We've produced 100+ events, and here's what most brands get wrong about their presence...
They work on the mechanics of the event and forget that the experience is key.

At MKE Video, we don't just record events—we create experiences that amplify your brand's message.From conferences to seminars, we handle:

Audio & Video Production
Lighting Design
Stage & Backdrop Design
Live Broadcasting
Stage Management
Presenter Coordination

But here's what we've learned: The most successful events aren't just well-produced—they're part of a bigger marketing strategy. Over the next 10 posts, we're sharing exactly how to build that strategy. No sales pitch. Just the framework we've seen transform brands from invisible to unmissable.

Follow along if you're ready to market with intention.

10/06/2025

"Strategy without execution is just a nice idea."

You have the framework. Now here's how to live it daily.
Your daily marketing routine (15-30 min/day):
Morning (10 min):

Respond to comments from yesterday's post
Engage with 5-10 ideal client posts (comment, share)
Check messages and respond

Content creation (5 min):

You've batched content weekly—just schedule today's post
Or capture one quick behind-the-scenes moment

Evening (10 min):

Review engagement on today's post
Follow up on any new connections or inquiries
Add ideas to your content bank for next batch

Weekly (1-2 hours):

Batch create next week's content (4-7 posts)
Review analytics—what's working?
Plan any collaborations or special content

Monthly (2-3 hours):

Review overall performance
Adjust strategy based on what's resonating
Plan next month's content themes
Update ideal client profile if needed

The non-negotiables:
✅ Post consistently (3-7x/week)
✅ Engage with your community daily
✅ Follow up within 24 hours
✅ Provide value before asking for anything
Critical insight: These habits seem small. But 90 days of this routine will transform your visibility and authority.

Which habit will you start tomorrow?

Address

11220 W Burleigh Street
Milwaukee, WI
53222

Telephone

+1 414-795-8866

Website

http://mkevideo.com/

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MKE VIDEO

We create effective training content for your company. MKE VIDEO provides video creation services for companies and individuals needing a solution for content distribution. Our staff’s background is in certification, training, and employee education. We provide a clear framework in developing your content to maximize your employees retention of training material. MKE VIDEO creates marketing videos, safety training videos and visitor information videos for manufacturers, real estate agents and loan officers.

Jon Taylor has combined his experience as a corporate trainer with his extensive background in media development to provide a unique perspective to training projects.

“ Jon’s ability to understand our process and then transform it into mini learning segments was truly amazing. His work was AMAZING!!”

MKE VIDEO creates systems that work for you!. Our systems are track-able, scale-able and have clear ROI metrics to effectively track your investment, retention and loyalty. Deliver content at scale to efficiently distribute content to your employees, clients and prospects. By delivering more efficiently you can increase productivity, retention and loyalty. Increase your impact in your industry and reach more people through a scale-able platform.