North American Camera

North American Camera North American Camera is a professional camera rental house in Milwaukee, WI. Featuring ARRI, Canon, RED, Sony, Zeiss, Cooke, Angenieux and much more.

At North American Camera we like to consider ourselves part of your camera crew. Whether it's helping make decisions about camera equipment in pre-production, or finding that hard to locate piece of specialty equipment at the last minute, we are dedicated to helping make your camera department run smoothly. I have worked for the past 30 years in the film-video industry as: Camera Assistant, Operat

or, and Director of Photography. Having such a "hands-on" relationship with camera equipment has given me the understanding to help provide my clients with state-of-the-art equipment in pristine condition. Nothing less will do. As Wisconsin's only locally owned, full-service professional motion camera equipment provider, we have served clients from as far away as Europe, to the many companies within walking distance of our office. We provide equipment rentals for all budgets and needs, from Super 8mm film to the latest Digital Cinema cameras and everything in between. We look forward to the opportunity to serve your equipment needs.

BIG NEWS! For those who haven't heard yet, FILM INCENTIVES were included in Wisconsin's latest state budget which passed...
07/03/2025

BIG NEWS! For those who haven't heard yet, FILM INCENTIVES were included in Wisconsin's latest state budget which passed into law late last night! Wisconsin will have a new full-time film office and tax-credit incentives will be available to help attract out of state productions to our wonderful state. It's a new dawn for the film production industry in Wisconsin. Thanks to all the countless organizations and individuals that have worked tirelessly towards this goal. Your hard work has paid off, and is now going to offer additional financial opportunities to thousands of individuals and businesses across the state.

North American Camera will be CLOSED Friday July 4th in honor of Independence Day. We will reopen at 9AM Monday July 7th...
07/02/2025

North American Camera will be CLOSED Friday July 4th in honor of Independence Day. We will reopen at 9AM Monday July 7th. Have a safe and happy holiday!

Very busy day getting ready for an UNDERWATER shoot tomorrow. Alexa 35 is the "Dry" cam and the Mini LF will be getting ...
06/26/2025

Very busy day getting ready for an UNDERWATER shoot tomorrow. Alexa 35 is the "Dry" cam and the Mini LF will be getting dunked via the ASL underwater housing.
Patrick Haley and Paul Bodi lead the way as Ricky and Connor help out and learn.

It's nice to see the Old Hand (Randy Lorenz) teaching the next generation of people that want to get into this crazy thi...
06/16/2025

It's nice to see the Old Hand (Randy Lorenz) teaching the next generation of people that want to get into this crazy thing called the Camera Department.

Our new Iron Glass 85mm Speed prime has arrived! T1.6 with full frame sensor coverage this lens comes from the Helios 40...
05/22/2025

Our new Iron Glass 85mm Speed prime has arrived! T1.6 with full frame sensor coverage this lens comes from the Helios 40-2 family of Soviet lenses and has a substantially improved look over the standard Jupiter 9 based T2.1 85mm. Dreamy swirly background bokeh with sharp point of focus, minimal chromatic aberration, and wonderful color reproduction make this a must-have tool for all cinematographers looking to create compelling images.

Our friends from StoryFirst Media came by to prep today. C500 MKII's and the wonderful Atlas Orion Silver Edition anamor...
05/12/2025

Our friends from StoryFirst Media came by to prep today. C500 MKII's and the wonderful Atlas Orion Silver Edition anamorphics including the ultra-rare 200mm were all being checked out for the beginning of their next feature production. Thanks for trusting NAC to help make your camera department run smoothly!

Big turnout for the Wisconsin Film Incentives Action! Wisconsin happy hour today. Let’s keep the momentum going!  Thanks...
05/07/2025

Big turnout for the Wisconsin Film Incentives Action! Wisconsin happy hour today. Let’s keep the momentum going! Thanks to everyone that turned out in support.

Camera prep is an essential part of any professional video production. It's more than just assembling all the required g...
05/06/2025

Camera prep is an essential part of any professional video production. It's more than just assembling all the required gear together in one place---it's also a time to work out technical challenges, fine tuning the camera package, and communicating with your DP (who might not even be in the state yet) about what they are expecting out of you and the gear they have chosen to rent to envision the Director's ideas, to tell the story. Here are some notes from an involved multi-camera prep yesterday. Get it all worked out BEFORE you show up on set!

ATTENTION WISCONSIN FILM INCENTIVE SUPPORTERS!Please Join Action! Wisconsin for a Happy Hour Hosted by Milwaukee Film Tu...
05/02/2025

ATTENTION WISCONSIN FILM INCENTIVE SUPPORTERS!
Please Join Action! Wisconsin for a Happy Hour Hosted by Milwaukee Film
Tuesday, May 6 , 4 p.m. - 6 p.m.
Triple Taproom & Kitchen
2018 E. North Ave.
Milwaukee, WI 53211

3-strip Technicolor. Back when: "OK lets move the camera to the next location" was a call for all hands on deck.
04/29/2025

3-strip Technicolor. Back when: "OK lets move the camera to the next location" was a call for all hands on deck.

Address

2020 S. Allis Street
Milwaukee, WI
53207

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

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Our Story

At North American Camera we like to consider ourselves part of your camera crew. Whether it's helping make decisions about camera equipment in pre-production, or finding that hard to locate piece of specialty equipment at the last minute, we are dedicated to helping make your camera department run smoothly. I have worked for the past 30 years in the film-video industry as: Camera Assistant, Operator, and Director of Photography. Having such a "hands-on" relationship with camera equipment has given me the understanding to help provide my clients with state-of-the-art equipment in pristine condition. Nothing less will do. As Wisconsin's only locally owned, full-service professional motion camera equipment provider, we have served clients from as far away as Europe, to the many companies within walking distance of our office. We provide equipment rentals for all budgets and needs, from Super 8mm film to 8k HD and everything in between. We look forward to the opportunity to serve your equipment needs.