11/13/2025
A New Chapter for RAFI USA (formerly Xymox Technologies)
This week we had the opportunity to capture a meaningful moment for a client I’ve worked with for years. Xymox Technologies has officially transitioned to their new name, RAFI USA, and the new sign now stands proudly on their manufacturing plant.
My relationship with this team started years ago when I had the chance to win over their SEO business for their website from one of the biggest names in the Milwaukee SEO scene. What began as a digital marketing partnership evolved into an ongoing creative collaboration through video and photography.
For this latest shoot, I kept the focus simple and purposeful. The American flag was framed as a quiet reminder that their membrane switch manufacturing happens right here in the USA. Drone stills and aerial footage captured both the new identity and the craftsmanship behind it.
It has been a privilege to document their innovation and growth and to see how they continue to lead in this industry with excellence.