Skill Mammoth

Skill Mammoth Turn your bottlenecks into breakthroughs
We save you time and grow your business with automation, AI-powered tools, and interactive content.

07/18/2025

Most business owners know they should have a lead magnet.

But let’s be real… a lot of them either don’t work, they stink, or never get finished.

In this quick walkthrough, I break down:

✅ What a lead magnet actually is
📌 6 types that work great for small teams
🧰 How we build them using Fillout, Make, and MailerLite (no tech headache)

I also share how those tools connect - Fillout handles the form, Make powers the logic and automation, and MailerLite sends the follow-up.

If you’re trying to build a lead gen system that runs without you babysitting it, this might help.

👇 Give it a watch and drop a comment if you want a nudge in the right direction.

07/15/2025

If you don't give someone a reason to share their contact info, they won't do it. It's that simple.

Instead of bland "contact us" forms, build a lead magnet: one that gets clicks, captures info, nurtures leads, and kicks off real conversations (all while you're working on something else.)

Here’s the stack we build (and use ourselves) to make that happen:

1. Fillout – A slick form that feels like a quiz, calculator, or mini-audit. Built-in logic and calculations make it a total powerhouse even before we leverage automation and AI.

2. Make – This is the automation no-code command center. It connects tools, automates the handoffs, and keeps leads moving forward.

3. MailerLite – Lightweight and powerful. Great for instant replies and long-term nurture sequences.

4. Google Docs + AI – We use these to generate personalized audits, checklists, or strategy docs automatically based on what someone fills out.

Now pair that system with lead magnets that actually work in 2025. Some ideas:

→ Instant estimates
→ Quizzes
→ Self-paced audits
→ Calculators
→ Mini-courses

And here’s what you need to follow for every single one: if it’s not worth $50, don’t even bother trying to give it away. It should feel like an instant win for your prospects.

Bonus: I dropped links to every tool we use (including a free month of Make Pro) in the comments. Also, if you comment, "stack," I'll send over my list of over 100 lead magnet examples broken down by business category.

Automation might save you time. But what you do with that time? That’s where the real magic happens.Alex (our founder) j...
07/12/2025

Automation might save you time. But what you do with that time? That’s where the real magic happens.

Alex (our founder) just hit 27 books this year, on pace for 52 in 2025.

He’s been squeezing in 30 pages a day between client builds, bedtime reads with his foster son, and the occasional D&D rulebook.

Automation might save you time. But what you do with that time? That’s where the real magic happens.

Ever hear of the Rule of 7?It says a prospect needs to see your message at least seven times before they’re ready to buy...
07/07/2025

Ever hear of the Rule of 7?

It says a prospect needs to see your message at least seven times before they’re ready to buy.

But here’s the problem: most teams stop after one or two touches.

A cold email. A landing page visit. One lonely ad.

And then... silence.

This is where marketing automation should shine.

Newsletters and social are great because they’re consistent, low-cost follow-ups.

They warm up cold leads, build familiarity, and keep you top of mind.

Here’s what nurturing looks like at scale:
→ A quick tip in their inbox
→ A relatable post in their feed
→ A reminder that you're still solving the problem they care about

Every touchpoint builds trust.

Every touchpoint keeps the door open.

Want more conversions?

Don’t just sell, nurture.

Keep showing up.

That’s how you win.

Happy 4th of July from our small but mighty crew to yours 🇺🇸Building a business from the ground up isn’t always easy, bu...
07/04/2025

Happy 4th of July from our small but mighty crew to yours 🇺🇸

Building a business from the ground up isn’t always easy, but it’s worth it.

Whether you’re hustling today or hanging with your crew, I hope you take a second to soak it all in.

Grateful for the freedom to build, to choose, and to grow, and for everyone who’s been part of the ride so far.

Not getting enough leads? Or getting leads but not converting them?Either way, your system is broken, and I’ll show you ...
07/03/2025

Not getting enough leads? Or getting leads but not converting them?

Either way, your system is broken, and I’ll show you how to fix it.

On July 24 at 10:00am CDT, I’m hosting a free 90-minute webinar:

“Turn Clicks Into Clients: How to Build an Automated Lead Nurturing Engine”

In this session, I’ll walk through:
→ The lead magnets that actually work
→ How to instantly respond to new leads with emails and texts
→ Automated nurture sequences that convert cold traffic
→ Tools I use: Make, MailerLite, Fillout, Twilio
→ How to build a follow-up system that runs on autopilot

If you’re struggling to get leads, I’ll show you how to attract more.
If you’re struggling to close them, I’ll show you how to convert more.

You’ll also get the slide deck, bonus resources, and a replay if you register.

→ July 24
→ 10:00am CDT
→ 100% online
→ Free to attend

Register at the link in the comments.

Most small businesses spend so much time chasing leads, they forget to nurture the ones already knocking.This week’s aut...
07/01/2025

Most small businesses spend so much time chasing leads, they forget to nurture the ones already knocking.

This week’s automation tip is simple: respond faster. Set up an automation that sends a helpful, trust-building message the moment someone fills out your form or replies to an ad.

Here’s what to include:
→ A short Loom video introducing yourself
→ A quick win resource that solves a real problem
→ A way to book time with you

We’ve helped dozens of companies double their inbound conversions just by tightening up this first step. You don’t need a complex funnel, you just need to show up first and show you care.

06/27/2025

Rolling out some free social media automation resources today!

Earlier this week, we hosted a webinar for over 100 business owners on how to stay visible on social media, even when you’re swamped running your business.

We talked about how to:
✓ automate content ideas
✓ speed up content creation
✓ schedule posts across every platform
✓ build a system that keeps your brand active without daily effort

And now, we're sharing the full resource hub with you.

This includes the webinar recording, the full slide deck, and direct links to the tools I recommend (SocialBee, Make, and Fillout).

Plus, we recorded step-by-step video walkthroughs so you can set everything up without getting stuck.

If you want the link, it’s in the first comment. Let me know if you check it out - excited to hear how you use it.

06/16/2025

Most businesses rush to automate inbound—and lose leads in the process.

They stop after 1 or 2 emails (when it takes 7+ interactions before most buyers even think about converting).

They ignore SMS, even though text gets opened and read more than email.

They use generic forms that don’t qualify leads—or worse, overwhelm them.

And they forget to log everything in their CRM, leaving their team blind to what’s working.

Fix your funnel:
✅ Send 5–7 thoughtful follow-ups
✅ Use smart form fields to qualify
✅ Follow up by text (yes, it works)
✅ Log every interaction

Want help building a high-converting inbound system?

Let’s talk, book a free strategy session and get a custom plan.

06/11/2025

Why would OpenAI team up with Google Cloud — while they’re still direct competitors in the AI arms race? 🤔

Simple: Microsoft (OpenAI’s biggest partner) can’t build data centers fast enough to meet demand.

OpenAI needs more compute now — and Google Cloud can deliver.

Sometimes you have to partner with your rivals just to stay in the game.

Follow me for more AI + tech updates (and how to actually use this stuff).

Here's the ultimate social media software stack to automate your content creation, ideation, and scheduling, without sac...
06/03/2025

Here's the ultimate social media software stack to automate your content creation, ideation, and scheduling, without sacrificing the human touch.

I've tested dozens of tools, and this combo delivers maximum results with minimal effort. Here's exactly what to use and how to leverage each:

Content Creation

→ Canva: You're likely already familiar with Canva, but are you leveraging its advanced features like Bulk Create? Imagine creating dozens of graphics or carousels from a single spreadsheet, massive time-saver. Plus, Canva's API can trigger automated designs directly from your workflows.

→ Fillout: Create custom forms that act as content prompts. Whenever you or your team complete a form, Fillout automatically triggers content-generation workflows, keeping your pipeline filled with tailored posts.

→ OpenAI (or your AI tool of choice): When paired with specifically trained prompts, AI elevates your human-led content, suggesting ideas, refining your writing, and maintaining your authentic voice at scale.

→ Make: Connects Canva, Fillout, and AI tools seamlessly, automating the entire content creation process from form input to final graphic or written content output.

Posting & Scheduling

→ SocialBee: Schedule and simultaneously post across LinkedIn, Instagram, Twitter, Facebook, and more. No more jumping between platforms, plus, SocialBee helps you recycle evergreen posts and even auto-post to your first comment.

→ Make: Acts as the connective tissue, orchestrating daily checks on your content calendar, automatically flagging gaps, and triggering workflows to fill them. It's like having a virtual content assistant who never sleeps.

Idea Generation:

→ Apify: Offers a library of pre-built web scrapers, allowing you to quickly gather insights from platforms like LinkedIn, Twitter, and Instagram, identifying successful content and trends.

→ Browse AI: Lets you swiftly scrape data from any niche page, enabling precise monitoring of competitors’ performance, and helping discover niche-specific content ideas.

→ Make: Integrates Apify and Browse, automating data collection and turning insights into actionable content ideas.

Why does this combo work so seamlessly?

Everything integrates with Make, your automation command center. It's like Zapier but with supercharged capabilities and greater flexibility.

Want to start automating your social strategy today?

I've included signup links for all these tools in the comments below.

Bonus: if you use my Make signup link, you'll receive free access to my Make Accelerator Course, helping you launch your first automation in record time.

04/02/2025

The latest Workflow Wonders podcast. Check us out on Spotify and iTunes. (Link in comments)

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