Vitriol Independent Promotion

Vitriol Independent Promotion ViTRiOL was conceived as a truly unique music promotion company; one whose dedication to the labels i It seems like common sense… and it is.

ViTRiOL was conceived with the goal of creating a truly unique music promotion company; one whose dedication to the labels it helps, the bands it promotes, and the stations and publications it services is reflected in every aspect of the way the company is run. The premise is a simple one:

• Take on clients whose music we respect and are genuinely excited about.
• Take on a limited number of pro

jects at one time so everyone gets the personal attention they deserve.
• Promote with honesty, integrity and respect. Yet no other promotion company adheres to this business model the way we do.

Co-produced by Geiger and Grammy-Award winner Will Maclellan (Boy Genius, Phoebe Bridgers, The Killers).A multi-instrume...
02/28/2025

Co-produced by Geiger and Grammy-Award winner Will Maclellan (Boy Genius, Phoebe Bridgers, The Killers).

A multi-instrumentalist and producer in the Canadian scene, Geiger is a key collaborator on nearly 50 records and has toured worldwide with a multitude of projects (The Dudes, Reuben and the Dark, Raleigh) and on stages including Austin City Limits, Sasquatch Music Festival, and Union Chapel.

sunflwr produces dreamlike house music for the dance floor, living room or late night drive. Originally from the San Fra...
02/28/2025

sunflwr produces dreamlike house music for the dance floor, living room or late night drive.

Originally from the San Francisco Bay Area, Lucas Hanson grew up playing bass and piano. He began exploring electronic music in his late teenage years with influences from artists like the Gorillaz, Little Dragon & Bonobo, appreciating the blend between the avant-garde, an indie aesthetic and pop. Hanson studied music in New York, falling in love with the house music scene there. He began to DJ and produce with a new focus on uptempo songs.

After graduation and moving to Los Angeles in 2017, the artist took a hiatus from consistent musical output, getting lost in a new career in tech and adjusting to new changes in life. Striking up a new connection to his artwork and a daily commitment to produce, Hanson rediscovered his love of music and personal expression through it. The music started pouring out in high output as ‘sunflwr’ in 2020.

He has since released eight EPs and over 80 tracks and remixes, quickly becoming one of the rising new LA based artists in the global electronic music community with his signature bright, emotive, deep, sun-kissed sound with over 150 million streams to date. 2024 was a breakout year with sunflwr playing over 50 live shows across North & South America, Europe and the African continent selling out headline shows in major markets such as London, New York, Amsterdam, Mexico City, São Paulo, Medellin, Paris, Toronto and more.

His debut LP, heard it in a dream, on Unbelievably Spectacular (dj poolboi, Shaolin Cowboy) has already had over 5000 pre-saves and there will be a very intimate sold out release party at ‘El Cid’ in Silverlake LA with DJ Houseplants, Target Demographic and the albums featured singers Ella Rosa and Keilimei

01/10/2025
Check our website or Instagramfor the most up to date information and weekly adds!
01/10/2025

Check our website or Instagramfor the most up to date information and weekly adds!

Vitriol is one of the leading independent college, non-commercial and commercial specialty promoters servicing the best in non-comm radio in the United States, Canada and abroad. Your best option for college radio promotion with honesty, quality and integrity.

11/20/2024

CHICAGO!!! We’re coming your way Saturday night for record release. We couldn’t be more excited! Empty Bottle. 9pm. With

ADDS 6/4 KARTELL "Everything Is Here" (Roche)RIYL: Toro Y Moi, Flume, ODESZA, Rüfüs Du Sol, Tame Impala, FKJThe French D...
05/31/2024

ADDS 6/4 KARTELL "Everything Is Here" (Roche)

RIYL: Toro Y Moi, Flume, ODESZA, Rüfüs Du Sol, Tame Impala, FKJ

The French DJ/Producer's debut full length features Tkay Maizda, Poté, Barney Bones, Kurtis Wells, Magi Merlin and more! The sound blends key influences of soul, disco, rʼnʼb, and ‘70s rock into a distinctive blend all of his own.

04/01/2024

The Fantasies 15th anniversary is fast approaching! Fave song? 🦋

07/21/2023

For singer-songwriter Tyler Dial, left of center is how he has always felt – growing up in Arizona, but wearing “faded Chuck Taylors” instead of boots, loving The Eagles and The Rolling Stones. Tyler had been raised on music, with his father a concert promoter. Tyler learned to play his dad’s guitar strumming along to “Tequila Sunrise” and “Wild Horses,” as well as the hits he heard on country radio. If his initial releases can seem almost like baby pictures now, Tyler’s new music sets the table for his maturation as an artist, one who is finding his way in music while remaining true to his Southwestern roots and individual, introspective outlook. The new record even features a track called “Left of Center,” with the tune-rich, revealing chorus of “You can call me left of center/But last time I checked/That’s right where the heart is.”

Reflecting on his artistic evolution, Tyler says: “After just a few years in this business, I’ve realized that the best way to set yourself apart in music is by being your true, authentic self. I know that I’ve always gravitated toward musicians who are personal and bold, with an attitude that’s a bit edgier. That’s the kind of music that I want to make. I’ve grown more sure of who I am as an artist, which has made me freer in my writing. I’m not worrying about filling any previous molds. I’ve aimed for my new music to be more organic, more in keeping with the sound and spirit of my influences – and who I am.”

By the time Tyler finished college, his ideas about the broader possibilities for music had been further stoked by the examples of such figures as Kacey Musgraves and Maren Morris. He wrote songs while working at an East Nashville bar and on a pontoon boat/party barge. One new song, “Electric West,” became a kind of “north star” as he explored the yin and yang of his new-era vision: night and day, acoustic and electric, traditional and progressive, city and country, Vans and cowboy boots. He even dubbed his recording imprint Electric West, releasing a beat-laced single, “About Last Night,” independently in 2019. Electric West will also be the title of his first full-length album – coming soon.

The songs of and Electric West, are the result of Tyler truly following his muse – and bringing listeners along for the ride. “I’ve been thinking about how I grew up falling in love with tunes I listened to in the car,” he says, “so the idea of my music being a soundtrack for others is thrilling to me. I’m really looking forward to people taking these new songs out for a spin!”

07/21/2023

Francis of Delirium, who released their 3-part EP trilogy between 2020 and 2022, is returning with a new Catherine Marks (boygenius, Manchester Orchestra, The Killers) produced song, “Real Love,” today. Following a busy year of touring with the likes of Soccer Mommy, Briston Maroney, Horsegirl, The Districts and hitting Treefort Fest, Shaky Knees, Eurosonic, Iceland Airwaves, as well as opening for The 1975 and Wolf Alice, the young Luxembourgish band is back with a new sound. “Real Love” hints at the songwriting direction of 21 year old Jana Bahrich, who is eschewing the lyrical darkness of the grunge-indebted songs on the first three Francis of Delirium EPs to embrace a softer, more open, hopeful, and vulnerable sonic palette.

Since first emerging in early-2020 with the anthemic ‘Quit Fu***ng Around’, Jana has given voice to the angst and despair that plagues a generation who faces an uncertain present and future. Looking for a way through the bleak realities plaguing Gen Z, Francis of Delirium’s new song pulls on influences from Sheryl Crow, Jeff Buckley, and Joni Mitchell, underpinned by Bahrich’s love of Pearl Jam, Car Seat Headrest, and The Smashing Pumpkins. The Luxembourg-based artist’s music has traveled far beyond its place of origin and has seen praise from Stereogum, The FADER, Paste, Pitchfork, The Line of Best Fit, Clash, BBC 6 Music, BBC Radio 1, KEXP and NPR, to name but a few.



Speaking about “Real Love”, Jana says: “‘Real Love’ at its heart is a simple song about being in love with your best friend. For years, timing got in the way. I got in my own way, and then finally, it worked out. Coming out of a two-month-long tour in the US and heading into summer back at home, it felt like my world was opening up. I wanted to write a song that reflected the feeling of leaning into vulnerability, a song that embraces telling the people you love what they mean to you and truly meaning it. Spending every night watching The Districts on tour really impacted me.


There was this hopefulness I heard in their music that I really connected to. After writing our last EP ‘The Funhouse’ which was all about darkness and the feeling of being engulfed by the chaos of the world, I just couldn’t write anything super dark and heavy at the time, it just wouldn’t come out. My body and brain were just guiding me to writing lighter, more open music.”

After recently releasing his album featuring Turnstile’s Brendan Yates, emerging jungle producer and vocalist Nia Archiv...
10/07/2022

After recently releasing his album featuring Turnstile’s Brendan Yates, emerging jungle producer and vocalist Nia Archives, and grime dons Novelist and D Double E, Mall Grab is once again bringing a good friend along, this time incorporating Aussie DJ/Producer Loods for a banger. The fan favorite is a mélange of cheery horns, thumping kicks, and reimagined chopped vocal samples

– Already seeing strong support from BBC Radio 1 Dance, Rinse FM / KISS Dance / Capital Dance playlist additions

Going for adds this week are the dual standalone singles from  , featuring former members of  and Pittsburgh  favs 1, 2,...
08/08/2022

Going for adds this week are the dual standalone singles from , featuring former members of and Pittsburgh favs 1, 2, 3. Fires After Dark b/w Cinnamon Blue follows up 2020's NACC-charting LP Nightwalk and is going for adds 8-9!

As expected,  is killing it at  earning the  #1 position at NACC NEXT, Top 3 at Top 200 and a Top 10 performance at Non-...
08/05/2022

As expected, is killing it at earning the #1 position at NACC NEXT, Top 3 at Top 200 and a Top 10 performance at Non-Comm. NACC Community, let's keep the love going!

Metric going for  #1!!! :: The 8th album from the Toronto quartet :: Five previous LPs have all gone Top 10 @ College & ...
08/02/2022

Metric going for #1!!! :: The 8th album from the Toronto quartet :: Five previous LPs have all gone Top 10 @ College & Community Radio

Going for adds  this week we have  W**d Man Son, featuring a new deluxe album with remixes and re-worked versions featur...
08/01/2022

Going for adds this week we have W**d Man Son, featuring a new deluxe album with remixes and re-worked versions featuring , and more. We also have the latest single from The Controversial New Skinny Pill, out on Guilt Ridden Pop now!

Address

3421 5th Avenue S
Minneapolis, MN
55408

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+16128714916

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