SPOKE612 Productions

SPOKE612 Productions SPOKE is a Minneapolis-based production company. We tell stories and produce creative digital content SPOKE612 knows what it takes to craft a killer story.

With equal parts hustle and charm, our crew has produced more than 240 episodes of television spanning over 20 seasons. We’ve been in front of the camera and behind the scenes. We have the ability to shoot anywhere, under demanding deadlines, with success. We are the producers, directors, and the crew in the field. For us, it’s not just about running a production; it’s about telling memorable stor

ies. Let us tell yours. The demanding world of TV production shaped us into the crew we are. We’ve learned a thing or two about crafting a solid story and we’re eager to share our experiences with you. It’s why we’re here today. Matt Muenster | Managing Partner
Matt’s devotion to design led him into a career as a TV host on HGTV and DIY Network branded programming. More than 240 episodes later, his focus is now behind the camera; helping clients feel at ease and allowing them to tell their story the way they want it to be heard: authentically. Sarah Sundahl | Managing Partner
With more than 7 years of experience telling stories for both local and national programming, Sarah is well-versed in all facets of production. Concepting, shooting, writing and editing — she can do it all. Her passion for production and storytelling help bring your stories to life. Linda Elmquist | Managing Partner
Linda’s passion for negotiation, budget management and organization is the perfect fit for video production. Impossible problems are tackled with creative thinking and on-the-fly solutions. Linda will wear whatever hat is needed to get the project done (and, done under-budget).

BTS | MN Department of Public SafetySmall cars. Big message. 🚗📵
What looks like play is actually a powerful reminder in ...
10/16/2025

BTS | MN Department of Public Safety

Small cars. Big message. 🚗📵

What looks like play is actually a powerful reminder in the making. Check out these stills from our shoot with the DPS for the “Park the Phone” commercial campaign - where kids step into the driver’s seat to show just how much they’re watching and learning from the examples set in front of them.





BTS | .tv 
Last week we stepped into the future of video production. Shooting at D&N’s state-of-the-art virtual studio g...
09/18/2025

BTS | .tv 
Last week we stepped into the future of video production. Shooting at D&N’s state-of-the-art virtual studio gave us access to massive LED walls, real-time rendering, and in-camera VFX that let us bring ambitious ideas to life right on set.

No more waiting for green screen fixes in post, what you see through the lens is what you get. Natural lighting, realistic reflections, and seamless environments made this shoot both efficient and inspiring.

For this shoot, we needed to capture 5 different locations in 1-day. Using virtual production as a tool didn’t just save time - it elevated the entire creative process. Actors see their world. Directors can adjust instantly. Teams walk away with shots that are production-ready. Clients are beyond happy to see real-time results without waiting for post-production.

Also - peep the last slide. This is what happens when the production runs smoothly. You put a gigantic cat up on the wall and pull a prank on the talent. 😹

SPOKE612 is committed to pushing creative boundaries that elevate our productions for our clients. ✌🏼


 
 
 
 


When creative connects, the results speak for themselves.The video series we produced didn’t just look good — it deliver...
09/09/2025

When creative connects, the results speak for themselves.

The video series we produced didn’t just look good — it delivered and is driving real business impact for our client …

📈 Year-over-year same store sales are on the rise.
📱 Social engagement is performing 20–60x higher than before.

That’s the power of smart storytelling + scroll-stopping creative. A combo that fuels great results. We’re proud to see our work help clients grow, engage, and win.




BTS | “Building trust with your talent.”Directing kids isn’t about hitting marks or memorizing lines (even though she di...
09/04/2025

BTS | “Building trust with your talent.”

Directing kids isn’t about hitting marks or memorizing lines (even though she did). It’s about trust. When they feel safe, seen, and supported, some pretty cool on-camera moments start to happen.

You’re not just shaping a performance; you’re building a relationship. And when that connection clicks? You get something honest, spontaneous, and totally captivating.

The director/talent relationship matters, at any age. Especially when they still nap after lunch. 😉

Spanish immersion never looked so sweet.

Coming soon. ✨







BTS |  📝📚We spent the day capturing inspiring interviews with students and faculty whose lives have been transformed by ...
08/05/2025

BTS | 📝📚

We spent the day capturing inspiring interviews with students and faculty whose lives have been transformed by a Minnesota Law education.

This work is a powerful reminder: scholarships change lives. Without them, many of these stories wouldn’t exist.

Yesterday’s goal? Showcase the impact, the passion, and the purpose that defines this community. ✅







08/01/2025

A series of :06’s |

For this project, we carved out x3 single-take micro-spots using a probe lens. Each one a sensory hit of fresh ingredients, bold on-screen text, and hand-crafted goodness that keeps the audience engaged and curious as to what happens next.

🍅 One shot.
🥖 One pullback. 
🤤 All crave.






BTS | Tierra EncantadaWhat was real:
✔️ Genuine moments
✔️ Gorgeous, light-filled classrooms
✔️ Babies and toddlers read...
07/29/2025

BTS | Tierra Encantada

What was real:
✔️ Genuine moments
✔️ Gorgeous, light-filled classrooms
✔️ Babies and toddlers ready to work (and play)
✔️ Learning through Spanish in action
✔️ Storytelling that hits in :30
✔️ A top-tier crew that captured it all

What was staged:
✔️ Let’s just say a certain 3-year-old delegated the coloring close-ups to the Director.

Hey — that’s kid talent for you. More soon.

We prepped. We played. Tomorrow, we shoot. 🎥
07/26/2025

We prepped. We played. Tomorrow, we shoot. 🎥

In a quiet corner of Minnesota—where the pace is slow and the lights are few—something remarkable is quietly making nois...
07/23/2025

In a quiet corner of Minnesota—where the pace is slow and the lights are few—something remarkable is quietly making noise... 

We’ve been busy behind the scenes working on a new show concept. One that dives deep into the stories behind the stuff, the people who bring it in, and the quirky small-town magic that makes this place one-of-a-kind.

Old stuff. New stories. That’s what you’ll find at Auction Studios. 🕰️🗝️🧸🪆

 
 
 
 

Post-Production Progress 🖥️ | In a color session today with Director/DP  and the talented team at  locking in our final ...
07/09/2025

Post-Production Progress 🖥️ | In a color session today with Director/DP and the talented team at locking in our final grade, fine-tuning food tones and making sure every frame looks crave-worthy.

Project’s nearly wrapped… and looking 🔥🍕.



BTS | Abbey’s Hope Creative storytelling calls for creative solutions - like turning an aquarium into an underwater came...
06/30/2025

BTS | Abbey’s Hope 

Creative storytelling calls for creative solutions - like turning an aquarium into an underwater camera rig. 🎥💦🐠

We spent the day at the pool capturing footage that reflects the heart of Abbey’s Hope: water safety, prevention, and protecting kids around water.

When it’s a story worth telling, we go all in.

Also - always have a to have your back (and the gear).





Scouting isn’t optional — it’s essential.When filming outdoors, location scouting is one of the most critical steps in p...
06/19/2025

Scouting isn’t optional — it’s essential.

When filming outdoors, location scouting is one of the most critical steps in pre-production. It’s where you solve for light, sound, logistics… and maybe even surprise lawn mowers (we got you sound department). 

But even the perfect location can’t control the weather — which is why having  contingency day baked into your schedule is a non-negotiable. Don’t get caught scrambling when the rain clouds roll in (cue the anti-rain dance we’re currently doing for our pool shoot next week).

Prep smart. Scout early. Plan for everything.

☀️☔️🌪️❄️⚡️

Cameo by DP .

 
 
 

Address

701 North 3rd Street, Ste. 204
Minneapolis, MN
55401

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