04/04/2025
We’ve got a new project here at the studio that we are excited to share with you. Last month marked the release of Sophie Hiroko’s first single “Ashes”, which is also the first release that was created as part of our new Soft Cult Studio Singles series. We’ve been inviting artists to come spend an afternoon in the studio just focusing on recording one song, all recorded to analog tape. The process is incredibly fun and I’m so happy to see these songs start to make their way out into the world.
I started this project for a variety of reasons:
- Focusing on capturing one song allows us to focus our creative energy more effectively than trying to do something like record a whole album in a weekend. The pressure to maximize productivity is removed, and we can relax and have fun playing and creating.
- Restricting the recording session to just one afternoon lends the process an immediacy that I enjoy. We are not spending weeks or months or years nitpicking and second guessing the art. Instead we focus on creating something great right in this moment.
- I get tired of staring at a computer screen and clicking around on a mouse, so working on an analog tape machine is a refreshing change of pace. It also means we can’t depend on the computer to fix everything for us. This might seem intimidating, but in practice it has made it much easier to be present and connect with the music.
I highly recommend you go check out “Ashes” by .music (link in bio), and keep an eye out for more Soft Cult Studio Singles from folks like .d.k , , and more.