08/22/2026
Using flour hailing from “the Napa Valley of wheat” in Montana and scratch baking bread with live yeast makes for a quality product that keeps customers coming back. That’s what John Dikos, the CEO of Great Harvest, said makes the brand stand out in the bakery cafe category.
“It truly is an old-school scratch baking process,” Dikos said. The brand’s fresh breads and bakery items have fueled growth and made repeat customers for 50 years. To celebrate its anniversary, Great Harvest announced a brand refresh.
The Montana-founded company debuted a new logo and motto, “rise and stay true,” which Dikos said better articulates the company’s mission. The refresh includes a heavier emphasis on storytelling, so customers know the process by which the baked goods make it to their homes.
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Using flour hailing from “the Napa Valley of wheat” in Montana and scratch baking bread with live yeast makes for a quality product that keeps customers coming back. That’s what