06/11/2026
In the decade since Tapville Social was founded, CEO Joseph Tota has watched the craft beer boom level off and the culture around social drinking change.
Through it all, the brand has managed to expand, increasing from 20 locations in 2022 to 43 today after franchising began in 2019. The brand, launched in 2016, uses a technology-driven self-pour system, allowing customers to efficiently pay for their drinks.
To find and maintain success, though, Tota said Tapville needed to rely on more than just the beer flowing.
“Guests are looking for more experiences right now to drive their dining behaviors,” Tota said. “So, we do a lot of social events. We have trivia nights at our locations and we also do a flight program with unique drink options. We have several private business events as well, which can sometimes be difficult to split tabs with 100 people, but because of our self-pour technology, it makes those easier.”
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As consumer trends around alcohol evolve, brands linked closely with boozy offerings are having to go beyond their beverage programs to entice customers. For many franchises, the strategy revolves around