104.5 The U

01/08/2026

We love keeping the hits coming on 104.5 the U but on Thursdays we throw it back, sneaking in some gems & jams from the 90s till 2010ish or so. DM us ur must play request or online here-->
https://u1045.com/throwback-thursday/

12/31/2025

Happy New Years Eve from your friends at Missoula Broadcasting! Resident baddies Aubrey, Rhonda, Mazzy & Parker are rockin it for Winter Onesie Wednesday 🤩🤗🎆✨️
Wishing you all a safe and very happy New Years Eve!

12/23/2025

Just a couple days from xmas and a week out from ARTS Missoulas Missoula on Main festivities! We're giving away 4pks of passes today on the U! TWO days of celebration with dance, live music, Bingo, Spotlight teen singing competition and LOTS more. Get at them via the link below for 25% off your pass today only!
‪https://artsmissoula.org/celebration/missoula-on-main/

12/19/2025

Thank you to our wonderful Foodie Friday sponsors keeping all this deliciousness coming for our lucky listeners! Tune in noon on Fridays for your chance to win a $25gc to our local sponsors Tagliare Delicatessen Great Harvest Bread Co. & The Olde Dairy / The Trough 😋

12/17/2025

From tilted and downed utility poles, power lines, downed trees, rogue trash cans, it's gnarly out there! Best to avoid travel today if you don't have to. Be safe out there! ⚠️

⚠️ Severe Weather Alert ⚠️
High winds are causing multiple downed power lines throughout Missoula and surrounding areas.

• Stay indoors if possible
• Avoid traveling if possible

UPDATE: N Reserve is open
🚧 Traffic Alert 🚧
North Reserve Street is closed. Please use alternate routes if traveling.

12/05/2025

We can't wait for the Holly Jolly magic of Holidays on Higgins! Taking over 12.6 with admission free family fun all day!
Photos with Santa at 🎅
Free carriage rides 🐴
Winter Market 🎁
Tree lighting🎄
Stationary floats❄️🤩
So much more!
Stop by and say hi to Aubrey, she's broadcasting live at from 3-5!

12/05/2025

Those elves brought their mischief to our airwaves and we are currently off air BUT streaming is up! Tune in via the link below and thank U for your patience 🙏
Pic of the U studio on a wintery night ✨️❤️

Tune in here --> https://u1045.com/

12/04/2025

104.5 the U is kicking off those holiday hit favorites this weekend! Feel free to request your favs online or shoot us a DM
❤️💚🤍🕊️🎄☃️

11/25/2025

Your friends at the locally owned and operated Missoula Broadcasting Company are encouraging listeners to once again shop local this holiday season! 🎁✨
When you shop local, you're supporting a neighbors dream and passion. You're keeping more of your money in your community!
As you hit up those makers markets, holiday craft fairs and locally owned businesses, share with us HOW you shop local for a chance to win a $550 prize package full of gifites and goodies from your radio friends and our local partners!
Need some ideas? Check out our sponsors Skin Chic FINN Xplorer Maps Greenhouse Farmacy Betty V Vintage The Shipping Depot Art Attic Framing & Design Rockin Rudy's Park Side Credit Union & Hunter Bay Coffee

Enter to win here-->https://u1045.com/give-the-gift-of-local-2025/
Thank U for shopping local this holiday season! 🫶❄️🎄🎁