06/19/2026
Some of y'all know this already, but this mission didn't start as a business idea.
It started with loss.
My father, Bert Williams, in 1989. My best friend, Keith Alexander, in 2012. My brother Benjamin Williams in 2022. My son's best friend, Shawn Colwell, in 2024.
Those are just a few names. There are millions of others.
Men who suffered in silence.
Men who were deeply loved.
Men who are still missed every single day.
This mission is my purpose.
June is Men's Mental Health Month, and it's something that's very close to my heart. I've lost family members and friends to su***de, and I know firsthand how many men fight battles nobody else can see.
That's why part of what we do goes beyond western wear.
It's about starting conversations, breaking stigmas, and reminding people that asking for help isn't weakness.
If you're struggling, please reach out.
If you're doing okay, check on your people.
A simple conversation can change a life.
๐ Call or Text 988
Men's Mental Health Awareness Polo Collection
$72.00
Sizes Smallโ3XL
A portion of proceeds helps support mental health awareness, autism advocacy, and families in need.