12/21/2025
“Jollibee does not serve American food, not exactly. The chain is based in the Philippines, which developed a taste for burgers and fried chicken during its years as a U.S. colony, and has since made the foods its own.” Despite Jollibee’s off-kilter dishes such as sweet spaghetti with hot dogs and Aloha burgers with pinneapple—or perhaps because of them—Americans are eating it up.
Yasmin Tayag reports from the Philippines on the chain’s ambitions to play a part in reshaping the American palate:
https://theatln.tc/041bjopa
