SNOW Operating

12/24/2024

Let it SN🔄W ❄️
Happy Holidays from all of us at SNOW Operating to you and your family!

12/18/2024

‼️ Introducing the full 2024/25 Class of SNOW Operating Partner Resorts. Welcome to the family,
Bogus Basin Mountain Recreation Area
Jackson Hole Mountain Resort
Purgatory Resort
White Pass Ski Area
Whiteface !

11/26/2024

As experts in process design, we draw inspiration from all over- including the amusement and theme park industry 🎢 We had the opportunity to see it in action at IAAPA industry research on the guest journey and innovative tech to improve the guest experience. ➕an immersive day at Walt Disney World to see so many of the theories we discuss with our Partner Resorts in practice. 🔄

11/13/2024

Congratulations to our Resort Partners that have already opened! We’re stoked seeing the temps drop and guns turn on. All of our 2024 Immersion attendees got a bonus October day on snow… and an extra day biking… and karaoke 🎤

10/28/2024

We're thrilled to announce our 2024 Platinum Partners 🏆 Each year, we recognize the partner resorts that best represent the highest standard of excellence and culture of continuous improvements. Platinum Partners cultivate an exceptional guest experience through their dedication, commitment and ex*****on at their resort every day.
Congratulations to our 2024 Platinum Partners:
- Crystal Ridge Ski Area / Little Switzerland / Nordic Mountain, WI
- Les Sommets, QC
- Mount Southington Ski Area, CT

10/25/2024

Are you delivering the right message to the right audience? At our Immersion Summit, Gregg Blanchard, SVP of Marketing at Inntopia and creator of SlopeFillers, tackled creative marketing to beginners and the growth of our sport. Is there more resorts can do to deliver messages to those unfamiliar with the industry? He expands on this in his latest SlopeFillers article 🔗 Thanks for sharing Gregg 🔄

10/21/2024

Shots from our 11th Annual Partner Immersion Summit! Skiing, riding, biking, sharing, learning, singing, networking and immersing. 🔄

Thank you to our resorts for attending, our speakers for fantastic education, and partners for helping us pull off such a fantastic event 👏

09/19/2024

Try to keep up: we presented in 4 (FOUR) sessions at the I SKI NY - SkiPA EXPO this week 💪 Thank you to SKI NY/SkiPA for having us and to Greek Peak Mountain Resort, who also happens to be a SNOW Operating Resort Partner, for hosting!

Curious what our sessions covered?
- 5 Guiding Principles for a Better Guest Experience
- The Intersection of Defining and Selling Summer w/ SAM Magazine (Ski Area Management) 📖
- Designing Your Ideal Summer Guest Experience w/ SAM and SE Group ☀️
- Creating Engaging Terrain for the Guest Experience w/ Effective Edge📐

Always a pleasure to join this fantastic event 🔄

05/17/2024

We are excited to announce our new Idealized Workforce Management Program. Effective staffing requires discipline and flexibility, and having properly trained employees in the right roles at the right times is critical to delivering the best results for your business and your guests. Our program elevates your ability to streamline hiring, staffing, scheduling, and to build an operating plan that reduces headcount needs and variable labor and increases operational efficiencies and organizational communication to create a more flexible workforce.

Get more details at: https://www.snowoperating.com/home/idealized-hr-model/

04/24/2024

Congratulations to our resort partner Jiminy Peak for being named the best ski area for beginners in North America! We're thrilled Terrain Based Learning could help you earn this recognition, two years in a row. Well deserved 👏

A Mass. destination was just named the best ski area for beginners in North America by OnTheSnow.com in its annual Visitors' Choice Awards.

04/01/2024

New for next season: SNOW Partners CMO Hugh Reynolds will be offering complimentary Karaoke Training Services for our partner resort teams. Nothing increases your guest’s PCE like a good karaoke party! Singing ability not required. Contact us for bookings now, as these will undoubtedly go fast.

02/20/2024

Some great conversations on growing the sports. Thank you SAM Magazine (Ski Area Management)

What ever happened to the goal of growing participation in skiing and snowboarding? Resorts spent the past two years managing through Covid, and did it so successfully the industry set a record for skier visits last season. That might suggest the industry need not worry too much about finding new...