Mark Jenkins - WSI Digital Marketing

Mark Jenkins - WSI Digital Marketing Driving business results through Digital Marketing

11/29/2025

🤖 3 Expert Tips for Using AI More Effectively�
Even if you’re an expert, you should start every new task with AI.�Why? Because it helps you understand how your model thinks—and pushes your own skills further.�

Here are 3 more tips to sharpen your workflow:ďż˝
Think iteratively. There’s no single “magic prompt.” Follow up, refine, and challenge the model to go deeper.�
Skip heavy reasoning. For simple tasks, switch off “Thinking” mode to save time—speed beats over-analysis.�
Watch for memory drift. If responses feel off-topic, clear chat memory or disable “Reference saved memories.”�

🧩 Try this: Which of these will you test first—starting with AI, skipping “Thinking,” or managing memory?

The spirit of Thanksgiving highlights the importance of connection. We extend our sincere gratitude to our valued client...
11/27/2025

The spirit of Thanksgiving highlights the importance of connection. We extend our sincere gratitude to our valued clients, partners, and dedicated team members—thank you for being an integral part of our journey. We wish you a warm, joyful holiday filled with cherished company.

Landing pages are the unsung heroes of digital marketing, yet they're often the most overlooked element of successful ca...
10/22/2025

Landing pages are the unsung heroes of digital marketing, yet they're often the most overlooked element of successful campaigns. WSI's comprehensive guide reveals a fundamental truth: a great landing page can make or break your entire marketing effort, regardless of how brilliant your ads are or how targeted your audience is.

The most successful campaigns aren't just about getting people to click—they're about what happens after the click. First impressions matter in digital marketing, and your landing page is often that crucial first impression. Make yours count.



https://www.wsiworld.com/blog/the-importance-of-landing-pages

🚨 Wow! Chips: The Crunch That Didn’t LastBack in 1998, Frito-Lay thought it cracked the code on guilt-free snacking. Ent...
09/17/2025

🚨 Wow! Chips: The Crunch That Didn’t Last

Back in 1998, Frito-Lay thought it cracked the code on guilt-free snacking. Enter Wow! Chips — Lay’s, Ruffles, and Doritos made with Olestra, a fat substitute that promised all the crunch with none of the calories.

At first, it worked. In the first year, sales topped $400 million — consumers went wild for the idea of a fat-free chip. But there was one, um, digestive side effect: Olestra blocked the body from absorbing fat… but also caused cramps and “leakage” (the FDA actually went further on the description).

The headlines wrote themselves. Late-night TV pounced. And once the jokes started, Wow! Chips sales crumbled fast.. By the early 2000s, the product quietly disappeared from most shelves.

Promise vs. Payoff
The bigger the promise, the higher the expectation. When reality falls short, disappointment lands twice as hard and brand image suffers.

👉 What other “miracle” products from the ’90s do you wish would make a comeback — or stay gone?

This post is for educational and commentary purposes only. All trademarks, logos, and brand names are the property of their respective owners.

Innovation has always moved us forward—shaping how we think, how we grow, and how we deliver value over time.It’s not a ...
09/16/2025

Innovation has always moved us forward—shaping how we think, how we grow, and how we deliver value over time.

It’s not a flash of inspiration. It’s a discipline.
A way of working that evolves with every decision, every strategy, every year.

For 30 years, we’ve moved forward by letting progress speak through performance. And by knowing that raising the bar is never a one-time act.

Retaining an existing customer is 5 to 25 times more cost-effective than acquiring a new one. Despite this, most busines...
09/14/2025

Retaining an existing customer is 5 to 25 times more cost-effective than acquiring a new one. Despite this, most businesses allocate 80% of their marketing budget to acquisition and only 20% to retention. The math just doesn’t add up. 😖

Retention marketing extends beyond merely keeping customers; it's about cultivating relationships. It’s about transforming one-time purchasers into repeat customers, repeat customers into loyal advocates, and loyal advocates into your most influential marketing channel.

WSI's latest guide provides insights into developing retention strategies that not only reduce churn but also enhance lifetime value, improve customer satisfaction, and establish sustainable competitive advantages.

Learn retention marketing strategies that work: 👉 https://www.wsiworld.com/blog/retention-marketing-building-long-term-customer-relationships

For three decades, WSI has been driven by a singular belief: businesses deserve digital marketing that delivers tangible...
09/09/2025

For three decades, WSI has been driven by a singular belief: businesses deserve digital marketing that delivers tangible results. Since 1995, from the advent of dial-up internet to the sophisticated AI-driven strategies of today, we have guided companies through every wave of digital transformation.

While technology has undergone dramatic shifts, WSI’s core mission remains steadfast: to foster business growth through intelligent digital marketing. We've witnessed countless trends emerge and fade, but our unwavering focus has always been on achieving tangible outcomes for real businesses.

Now, as AI once again reshapes the marketing landscape, WSI is not merely adapting—we are leading the charge. Our extensive experience is our greatest asset, particularly in an era where the future unfolds at an unprecedented pace.

Discover more about our 30-year journey: 👉 https://www.wsiworld.com/blog/wsi-turns-30-from-the-dial-up-era-to-ai-driven-growth

🦈 Marketing (and TV) Flashback: How “Jumping the Shark” Became a Thing 🦈Ever heard the phrase “jump the shark” to descri...
09/08/2025

🦈 Marketing (and TV) Flashback: How “Jumping the Shark” Became a Thing 🦈

Ever heard the phrase “jump the shark” to describe when a brand, show, or campaign has run out of good ideas?

It comes from a 1977 episode of Happy Days. By then, the show was running out of steam. Even the love of Joanie and Chachi didn't seem to help. To keep viewers hooked, the writers sent Fonzie—yes, leather jacket and all—water skiing over a live shark.

Audiences thought it was ridiculous. Instead of boosting interest, it cemented the idea that the show had peaked and was desperately chasing attention.

The term stuck. Today, “jump the shark” means the moment a brand, show, or idea goes from iconic to irrelevant because it tried too hard.

Marketing Takeaway
Desperation shows. When brands overreach with gimmicks or stunts, customers can sense it. Authenticity and consistent value will always beat a shark-jumping moment.

👉 What’s a campaign you’ve seen that totally jumped the shark?

This post is for educational and commentary purposes only. All trademarks, logos, and brand names are the property of their respective owners.

Your website should be your most effective salesperson, working tirelessly 24/7 to transform visitors into customers. Ho...
09/03/2025

Your website should be your most effective salesperson, working tirelessly 24/7 to transform visitors into customers. However, many websites fail to achieve this.

That’s because on a website, every detail counts: a captivating headline, intuitive navigation, and a compelling call-to-action are all crucial. And while modern customer journeys are evolving, the core principles of excellent web design endure.

WSI specializes in building websites that are not only visually appealing but also highly effective. Because ultimately, aesthetics are secondary to driving conversions, which directly impact your bottom line and keep the lights on.

Learn more about optimizing customer touchpoints: 👉 https://www.wsiworld.com/blog/modern-customer-journeys-mapping-touchpoints-in-a-digital-first-world

🤷‍♂️ When $40M Buys Confusion: Burger King’s “Where’s Herb?” CampaignSo, being in QSR marketing for most of my career, I...
09/02/2025

🤷‍♂️ When $40M Buys Confusion: Burger King’s “Where’s Herb?” Campaign

So, being in QSR marketing for most of my career, I think this campaign is especially interesting. In 1985, I was a young Second Lieutenant at Ft. Bragg. As a fast food lover in the era of mass media, I remember seeing the BK “Where’s Herb?” commercials. A lot. My initial thought was, “who cares?” and apparently, I wasn’t alone.

In November 1985, Burger King launched the campaign, spending approximately $40 million in an attempt to generate buzz around a fictional “Herb,” who had never eaten a Whopper.

“It started with cryptic ads like, “What are you waiting for, Herb?” and culminated with a 1986 “Big Game” reveal of a nerdy-looking actor. Customers who found Herb in restaurants could win $5,000, and everyone else in the store entered for a $1 million prize. There was also the quirky “I’m not Herb” offer: say it when ordering and get a Whopper for $.99.

Campaign Results
• Initial sales bump: Store sales reportedly increased by about 10% during the three-month promotion period.
• Profit collapse: Despite that early lift, Burger King’s profits (not YOY sales) plunged by 40% in 1986, making it one of the most expensive flops of the decade in advertising. At first, folks were curious to the point that service was slowed by staff trying to explain it all. But then the reveal was such a snoozer, customers decided that finding out “Where’s the Beef?” was more satisfying.

Marketing Takeaway
$40M bought attention—but not loyalty. Mystery only works if the reveal is rewarding. Herb wasn’t.

👉 If “Where’s Herb?” launched today, do you think it would flop—or could it work in the age of memes and social media?

This post is for educational and commentary purposes only. All trademarks, logos, and brand names are the property of their respective owners.

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