Grey Matter Direct

09/16/2025

https://greymatterdirect.com/authority-everywhere-why-your-brand-needs-a-media-mindset-in-the-age-of-ai/

In the age of AI, the team at Grey Matter Direct provides clients in South Jersey and Philadelphia with AI marketing.

09/12/2025

09/09/2025

08/29/2025

Happy Labor Day!!

08/25/2025

We recently did a drone shot of the Wiley Mission campus in Marlton. Wiley's COO, Chris Cinardo, commissioned the shot and Alyssa Kaufman of Alyssa Kaufman films was our drone pilot and creative force.

08/25/2025

https://wileymission.org/
We are excited to have launched Wiley Mission's new website. Located in Marlton, New Jersey, Wiley Mission is an independent living community that is centered around the faith community of Wiley Church. Along with the church and the beautiful independent living community, Wiley Mission also offers residential healthcare, long-term care, subacute rehab and behavioral health services.

At Grey Matter Direct, we are very proud to be helping Wiley Mission grow and serve the people of South Jersey and the greater Philadelphia area!

06/06/2025

Lately I've been giving a lot of thought about how Artificial Intelligence will be completely taking over online Search Engine Optimization in the next 6 months to 2 years. This will be one of the most profound changes in marketing since the beginning of the internet.

Thoughtful SEO for our clients has already lead to them being placed well in AI Search. Our job now is to make sure that we stay aligned with the AI systems to ensure that our clients are placed highly in them.

In this article (with more to come), I will be exploring the way that ethical AI will likely be viewing brands, companies and institutions and how they should align with the LLMs.

At Grey Matter Direct. our search engine optimization (SEO) team is working to to ensure that our clients rank highly in AI Search.

05/20/2025

Grey Matter Direct Client Spotlight - Alyssa Kaufman Films:
When you think of cinematic wedding videography in South Jersey and Philadelphia, Alyssa Kaufman is a name that rises to the top—for good reason. Alyssa’s work is more than a service; it’s a deeply personal art form grounded in authenticity, emotion, and connection. What began with a pink Kodak snapshot camera has grown into a full-time passion for capturing the raw, unfiltered beauty of weddings. As Alyssa puts it, “This isn’t just a job for me—it’s personal.”

Learn more about Alyssa and her incredible work:
https://lnkd.in/eMde-SZC

05/09/2025

https://greymatterdirect.com/bill-knauf-transformation-of-maryland-racing/

Bill Knauf is the President & General Manager of The Maryland Jockey Club. Learn how he is transforming this legendary institution.

04/29/2025

My team has been able to schedule a series of guest lectures for our client, Brian Forman, of Performance Kitchens & Home at Philadelphia-area design schools. Here I am with Brian and Professor Andrea Beizer of Moore College.

Presenting to future interior designers and architects is a great way for Brian to extend his brand and reinforce his reputation as Philadelphia’s leading kitchen designer

04/14/2025

https://greymatterdirect.com/how-marketers-can-prepare-their-websites-for-ai-powered-search/

Search isn’t what it used to be. Instead of scrolling through a page of search links, many people are using AI Powered Search. Learn More.

04/01/2025

https://greymatterdirect.com/client-spotlight-on-sheri-hovan-of-coding-and-billing-solutions/

Sheri Hovan is a client we like to brag about. Building on her background as a medical coder, she founded her company, Coding & Billing Solutions (CBS) in 2010 and has never looked back.