Grey Matter Direct

06/06/2025

Lately I've been giving a lot of thought about how Artificial Intelligence will be completely taking over online Search Engine Optimization in the next 6 months to 2 years. This will be one of the most profound changes in marketing since the beginning of the internet.

Thoughtful SEO for our clients has already lead to them being placed well in AI Search. Our job now is to make sure that we stay aligned with the AI systems to ensure that our clients are placed highly in them.

In this article (with more to come), I will be exploring the way that ethical AI will likely be viewing brands, companies and institutions and how they should align with the LLMs.

At Grey Matter Direct. our search engine optimization (SEO) team is working to to ensure that our clients rank highly in AI Search.

05/20/2025

Grey Matter Direct Client Spotlight - Alyssa Kaufman Films:
When you think of cinematic wedding videography in South Jersey and Philadelphia, Alyssa Kaufman is a name that rises to the top—for good reason. Alyssa’s work is more than a service; it’s a deeply personal art form grounded in authenticity, emotion, and connection. What began with a pink Kodak snapshot camera has grown into a full-time passion for capturing the raw, unfiltered beauty of weddings. As Alyssa puts it, “This isn’t just a job for me—it’s personal.”

Learn more about Alyssa and her incredible work:
https://lnkd.in/eMde-SZC

05/09/2025

https://greymatterdirect.com/bill-knauf-transformation-of-maryland-racing/

Bill Knauf is the President & General Manager of The Maryland Jockey Club. Learn how he is transforming this legendary institution.

04/29/2025

My team has been able to schedule a series of guest lectures for our client, Brian Forman, of Performance Kitchens & Home at Philadelphia-area design schools. Here I am with Brian and Professor Andrea Beizer of Moore College.

Presenting to future interior designers and architects is a great way for Brian to extend his brand and reinforce his reputation as Philadelphia’s leading kitchen designer

04/14/2025

https://greymatterdirect.com/how-marketers-can-prepare-their-websites-for-ai-powered-search/

Search isn’t what it used to be. Instead of scrolling through a page of search links, many people are using AI Powered Search. Learn More.

04/01/2025

https://greymatterdirect.com/client-spotlight-on-sheri-hovan-of-coding-and-billing-solutions/

Sheri Hovan is a client we like to brag about. Building on her background as a medical coder, she founded her company, Coding & Billing Solutions (CBS) in 2010 and has never looked back.

03/19/2025

Our client at the Maryland Jockey Club, Audra Madison, was recently featured on CBS News Baltimore discussing this year's Preakness.

https://greymatterdirect.com/tradition-meets-progress-the-women-driving-change-at-the-150th-preakness/

10/09/2024

Had a great with our clients Brian Skirka and Amanda Newman. We talked email marketing but more importantly, we talked about the dramatic growth happening at Monmouth Park. The new sportsbook is coming along nicely and other developments are in the works. Well done Monmouth Park Team!

09/11/2024

09/10/2024

08/16/2024

Brian Forman of Performance Kitchens & Home on Ned Barrett & Grey Matter Direct

Brian Forman is the President and Founder of Performance Kitchens & Home in Manayunk, Philadelphia. For over 50 years, Brian's firm has been the leading kitchen design and remodeling shop in the Philadelphia area, and we are proud to have been his digital marketing and advertising firm for the past several years. Brian's endorsement means a great deal to us.

07/22/2024

Molly Plizga of Guarantee Trust Life Insurance talks about working with Grey Matter Direct.

Molly Plizga works at the Guarantee Trust Life Insurance Company and speaks about her work with the Grey Matter Direct digital marketing team. She describes and endorses the web development and search engine optimization work we did for her insurance products. We love working with Molly and appreciate her kind thoughts.