
07/04/2025
People often ask why we chose to be a nonprofit newspaper. While it may be an unconventional approach to journalism, the model is gaining momentum as a pathway to sustainability for local online news outlets. Why is that? Because it allows organizations to diversify funding streams so that they are not reliant upon advertising to generate profit.
As a local nonprofit news outlet, we rely mostly on donations from our supporters and grant funding. As a matter of fact, because we are classified as “nonprofit periodical”, the IRS caps our advertising revenue at 15% of our total annual income. What that means is that we are beholden to you, our supporters, not advertisers.
Because of our donors, we are able to provide high-quality local news for free. If you like what we do, please consider making a donation today by visiting our Donorbox page:
( donorbox.com/support-the-sentinel ). Our community will thank you, and we do, too! 😊