By Madi Mae, Creative Director + Branding Expert

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By Madi Mae, Creative Director + Branding Expert

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✧ Top-Rated Social Media, Web Design, and Brand Identity Services ✧

Specializing in Building and Managing Bold Brands with my marketing company, Skellydog 🦴❤️‍🔥

09/25/2026

Your favorite brands are f*cking weird 👀

Dunkin Donuts turned a munchkin-donut-spider hybrid into an icon of the brand.
…And an easy engagement boost.

Spidey is unhinged.
The memes are rowdy. Strange. Borderline inappropriate. And the people love him 💜

Last year Spidey’s reappearance resulted in the best-selling year ever for their Spider Donut.
Coupled with over two million total engagements on social media, Spidey goes from a seasonal menu item to a viral icon 🔥

Dunkin already has a recognizable brand filled with celebrity faces—Ben Affleck is practically a walking billboard for them 💀
But when you find that weird thing that clicks with your audience, you gotta run with it.

Dunkin’s branding is strategically messy.
They’re not Starbucks with an aesthetically curated feed, and they know that.

Unhinged or not, knowing your audience is what helps your brand outshine the competition.
So let's get to know them together.

08/27/2026

Sometimes being a designer is really just about being a little bit of a judgy bitch.
Occupational hazard, I guess.💀

But after years of staring at brand design for a living, my brain starts to rank them whether I ask it to or not.

Turns out gen-z is wearing Von Dutch and Juicy Couture again…
I have to wonder who decides when outdated brands turn into ✨Y2K vintage ✨

When I'm out in the wild, I have to pick up stuff that catches my eye and take a picture of it.

Of course, in return, I give my friends a video about all of my thoughts that they didn't ask for about these packaging designs.

Also, I'm super sad that I left the Nellie's soap can. I should have taken it so I could put it in my bathroom, because it would fit so perfectly in there.

Anyway, we love some vintage and retro-looking packaging. Which one of these is your favorite?

08/25/2026

I can't believe I'm posting this... but let’s do some exposure therapy 🧘

(My friends are gonna make fun of me)

Everyone’s made design choices that haunt them.
When they say we all start somewhere, they really mean it…

But this has to be the ✨ most cursed logo ✨ I’ve ever made in my design career.
So when people say they cringe at their old work, I just nod and smile.

Meanwhile, a certain bearded-egg starts flashing behind my eyes 🥚
Haunting me. Taunting me. Reminding me of where my design style started.

At least it can only go up from there 😅

You might already know the most cursed logo you’ve ever made.
Maybe it's haunting you the same way Humpty Stumpty haunts me.

But it’s also possible you haven’t even made your most cursed logo yet 👀

One day you’ll be laughing about cringe design choices you made early in your career.
And your very own Humpty Stumpty will pop up, from the depth of your old files, just to remind you how far you’ve come ❤️‍🔥

08/24/2026

One of the things I've been most passionate about lately is reminding myself that my productivity does not equal my value.

I've faced a lot of "you can't do that" in my life.

That AI is going to take my job.
That people don't take women in business seriously.
That I'll fail as a business owner because I'm a mom,
or because my disability will get in the way of what I want to build.

For a while I couldn't figure out what my rallying cry for this community would be. Then it hit me:

FUUUUUCK the glass ceiling people put on me.

I've always been someone who shatters ceilings, mostly because every time someone tells me I can't do something, I turn around and prove them wrong.

It's less about them and more about proving it to myself. People who try to hold you back are just being horrible, jealous and/or envious people.

That's it. That's the tea.

The reason I'm here on social media at all is to reach the people who might be standing where I used to stand.

Maybe you came from a rough household and you're trying to build something good instead of falling into the same patterns.

Maybe a disability makes a traditional 9-5 feel impossible.

Maybe you're a young person in business, and no one's taking you seriously yet.

None of that defines you. 🖤

If you're driven to make something of your life... a business, freelancing, climbing the ladder somewhere, whatever it looks like for you, that drive is the thing that matters.

Not the ceiling someone else put over your head.

So no, I will not stand quietly by while people keep telling us the ceiling is just where we stop.

We're gonna shatter it, together.

07/13/2026

MOODBOARD MONDAY IS BACCCCK

And we're funky today 😉

One of my faavvvvv styles is Maximalism. I love the bold colors, finding color palettes that work together, the junk-journal feeling I get when we maximize spaces and brands.. so good.

I find that I have this in my interior design style, too. I love trinkets and oddities that make me feel alive. I also have almost every Lego bouquet there is 😅🤣

It's just so fun and personality driven. It's the best.

I used to scrapbook and junk journal / collage alot - I really want to get back to it. It was so much fun to find beauty and purpose into "trash" and it really allowed me to pay attention to design and be inspired by packaging and stamps and handmade things alot more.

Aka, I'm a loot goblin. It's fine, we're fine.

Don't get me wrong, simple design is beautiful too. But maximalist design will always inspire me to think outside the box 💜

07/09/2026

Everybody online loves to romanticize freelancing like it’s a magic escape hatch:

Quit your job → post a few pretty graphics → suddenly you’re making 10k a month.

Yeah… no.

Let’s talk about the actual reality that influencers conveniently gloss over.
Freelancing changed my life, 100%.

But it didn’t “set me free” until after it damn near broke me a few times.

And nobody warned me about that part.

Clients will fire you.

You will have slow months.

You’ll have moments where the money isn’t money-ing and you’re questioning your entire existence.

You might even need a part-time job again while you rebuild.

And guess what? None of that means you failed. It means you’re human and you’re in business.

People forget that a lot of the big-name influencers had connections before they ever posted their first “day in the life.”

They interned for top agencies.

They worked under big brands.

They had access that most new freelancers don’t.

So comparing yourself to their timeline is a losing game from the start.

This path isn’t for people who want instant gratification.

It’s for people who want the freedom enough to get through the uncomfortable parts.

The lonely parts.
The “wtf am I doing?” parts.

Freelancing is incredible ONLY IF you actually want the lifestyle, the responsibility, and the discipline that come with it.

If you think it’s the quick way to thousands a month without learning, improving, or taking some hits?
Then no — I’m deinfluencing you.

This isn’t the life for you.

But if you’re willing to push through the messy middle, get better, get resourceful, and keep showing up even on the days you want to disappear?

Welcome to the club.

It’s chaotic, rewarding, exhausting, empowering, frustrating, and freeing as hell.

And that’s why I chose it — because I wanted it badly enough to fight for it.

06/28/2026

I’ve never had a friend who would jump at the opportunity to go have a non-work fun content day with me!!!

Thankfully, I have 🩷

Maddie and I went downtown Mystic to do a color hunt - which was actually a really nice creative exercise for me. All the different shops downtown had so many beautiful items and trinkets, so it was fun to play tourist in our own town.

Plus, we ate lunch at Engine Room and it was sooooo good.

You think we should convince her to post her color hunt? 👀👀

06/23/2026

Lately, I’ve been on a personal discovery journey.

Things have been very lovely in my life lately - I could want for nothing more. I’m finally seeing the fruits of my labor.

That said, I had a weird feeling the other day that I don’t know who I am without hardship…

And it’s true. It’s so easy for me to deal and tread through hardship but this is the first time in a very long time that I don’t have to pretend to be (or force myself to be) happy.

It’s honestly the first time I don’t have a single materialistic want… (besides more gardening supplies and plants… so nevermind lol)

Regardless, I’ve put all of my efforts into thinking my value was tied to my productivity. Now that my life is allowing me a break to just be as I am, I am unsure of what to do, sometimes.

So, why not make a post about it?

The things I am that I love the most:
🥤 a crisp fridge cigarette
🗣️ a workshop speaking about what i love to do
🦴 my agency,
🌅 sunsets and showing love to others
🫂 my amazing communities that i’m a part of
🍄 foster the people (see you in boston!!!!!!!!)
🌱 plants and my garden
💙 my whole heart, my husband and my son

All of these things and more make me who I am, which, in fact, is worth more than any money, item, and productivity can give me. 💙

06/22/2026

I am literally obsessed with this GivePet packaging I found at a local shop - their designer needs a raise 150%!!!

I totally meant for this packaging design inspiration video to be for more than one brand, but I couldn't help but to take video of all of the different types of pet treats I saw and put it together.

My personal fav is the cowboy jetpack dog at the beginning and the fisherman cat towards the end 🥹

Plus we gotta throw some other bag packaging in the middle for those SUPER cute mocktail packets by Noble Mick's. Tickled Pink reminds me of my bestie girl who is also named a similar thing 🩷

I love brands that aren't afraid to make an impact and have absolutely beautiful packaging at the same time.

Which one of these Bag Packaging Designs is your favorite?

06/18/2026

Little late to this trend but we persevere 😅

PSA, insufferable men: Misogyny isn't sexy whatsoever.

Thankful for a man who allows me to expand, cheers me on, and watches me flourish into everything I was meant to be.

Hoping my friends find a partner that does the same for them. 🩵

Let her cook 🤭

Address

Mystic, CT

Telephone

+18604156180

Website

http://bymadimae.com/, https://bymadimae.etsy.com/, https://skellydog.com/

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