By Madi Mae, Creative Director + Branding Expert

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By Madi Mae, Creative Director + Branding Expert

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✧ Top-Rated Social Media, Web Design, and Brand Identity Services ✧

Specializing in Building and Managing Bold Brands with my marketing company, Skellydog 🦴❤️‍🔥

09/22/2025

IT'S FALL, Y'ALL!!!! 🍁

Autumn is my second favorite season of the year, right after spring. The coziness of life settles in and the air gets crisp... you can pull out your hoodies and your sweaters... it's just the best.

Real question is... are you a pumpkin spice or an apple cider kinda person? 🍎🎃

Fall has been one of my favorite metaphors for life, too. The trees shed the leaves they no longer need to preserve energy for the winter. They get rid of what they need. It's a season of letting go of what is no longer needed and holding independence to keep up survival. 🍂

That's like the graphic design industry lately, isn't it? Shedding clients, projects, or stress that do not allow us to grow or cause much stress and looking at the simple joys in life in a person-eat-person industry...

I highly encourage taking part of what I am doing in the next few months and setting time aside to shed what truly isn't bringing you joy, allow people who do not lift you up to exit your life, and get in touch with what brings you joy.

Biggest thing for me to get back to is designing for fun.

Managing my graphic design and marketing agency is HARD. Life is HARD. It is so transitional for me and my family.

But I think the turning of the season is going to bring beautiful things - for both you and I. Just gotta retune yourself.

xoxo

(apple cider is the way to go btw)

09/18/2025

It's transparency hour here for me.

Running a female-owned marketing company has not been super easy (that's showbiz, baby). While our roster of male clients nowadays are incredibly nice and have never caused us issues based on our gender, it wasn't always like this.

I started my entrepreneur journey with Mae Creative, now Skellydog, when I was 18 years old. Since starting the business, there have been many hardships regarding my age and my gender - many times being associated with being too "fragile" or "just being a woman." Then there was one client a few years ago that told me: "You run a business like a girl" and fired me.

Why? Because I asked him not to cat-call me (and quite professionally, I will say).

You can imagine that went over well. 🙄

I vowed to always look out for the red flags I ignored for money and to never let it happen again.

Working on the Re-Vulva-Lution project, that same conversation came flooding back to memory. It wasn't until recent years that I realized that my "girl" traits are one of my biggest strong suits: confidence, charisma, empathy, and resilience have all gotten me to where I am today.

So yeah, I run my business "like a girl."
I fight "like a girl."
I build relationships and foster confidence in others "like a girl."

And that, my friends, is something I'll never take for granted 😙

Adieu, misogyny 😘

09/02/2025

What a great day we had for at in New Haven, CT! 🩵

I was so happy to be able to help out local nonprofits in Connecticut build their brands, update their marketing, and even make some sick merch 😎

All the participants did a fabulous job & so many heartfelt thanks were given to each of the Creatives that volunteered their time to give back to these organizations that help their communities so much.

Super special shoutout to my amazing, amazing team & here’s to forging new friendships and being energized for the week to come!

Also huge thank you to for putting this event together & rallying the talent to take a part, although I’m not an official member, I have absolutely loved being a part of the volunteer team through mentorship and now, Make-a-Thon! 🩵🩵🩵

08/15/2025

Happy Font Friday my lovelies 😘😉

Lately, I have not been able to stop thinking about a good vintage handwritten font. Like?! They make me swoon!

Also, I'm trying a new style of content I'm not sold on, so don't mind me 😅

ANYWAY how dreamy are these vintage fonts?! Filmotype Yale has a special place in my heart. These ones have sparked so much font inspiration the last few weeks and I realllyyyy want to make a brand based on these 😍

Shoutout to Envato , MyFonts , and Adobe for putting these on my radar 🩵

08/14/2025

A little August (the person) appreciation post for his birthday & our anniversary.🧡

It’s hard supporting someone who’s a business owner. Hard to be a partner, to go to bed at the same time, to raise a family.

And yet you make it seem so effortless.

You never shame me for staying up to meet a deadline.
You never treat me differently for having a down month.
You never tell me it will never work.

How did I get so lucky to have a great partner, my best friend, and a fantastic father all in one?

🧡

08/11/2025

Working with Carol at Blissful Blooms Studio has been nothing less than an amazing experience! 🌸

Her craft of farm to table florals and colorful arrangements have inspired me and make working with her incredibly pleasant!

Check out her new brand suite and website that Skellydog built for her at www.BlissfulBloomsStudio.com 🌸

08/05/2025

Y’all the last few weeks have been a whirlwind 😮‍💨

I had the opportunity to throw myself into maintaining my medical appointments, going to more networking, doing deeper work, and just building in general and while I took it… I forgot to make more posts 😅🤣😭

So here’s my biweekly post of a project my team and I finished up a few months ago for a florist here in CT. 😁

(ps I got a new microphone so we’re getting close to building out more contentttt!)

07/31/2025

Had fun making some custom type for my marketing agency, 🦴🩵

Sometimes, I like to just doodle with type whenever I have some creative juice but don’t know what to do with the energy. I’ve always loved type, so it helps me relax.

I pulled one of the ByMadiMae fonts into Procreate and just started messing with it by adding and subtracting pieces of the letters. All hand drawn, so the lines aren’t super crispy, but whatever 😘

Original font: Wild Star, found on
Program used:

07/12/2025

10 hard truths I had to learn since I started being a freelance designer at 18 - no sugarcoating edition.

07/07/2025

Back with another Moodboard Monday for all you wacky birds out there 🐧

Finding the solace in chaos has not been an easy - but having a place to rest my brain while still taking in creativity has been nice to take a breather.

So, since life has been for the birds, lately 😅

Enjoy these two soft girl summer era moodboards for your color palette inspiration this week 🍥🌞🥬🎡

Address

Mystic, CT

Telephone

+18604156180

Website

http://bymadimae.com/, https://bymadimae.etsy.com/, https://skellydog.com/

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