Preview 3D

10/08/2026

Multifamily aerial rendering of a 228-unit concept, made to help a neighborhood picture a site plan.

From this height the layout is easy to follow. The 4-story L-shaped buildings wrap a green space at the back of the site. A pond anchors the middle, with a gazebo and fire pit along its edge. The pool and single-story clubhouse sit closest to the road, and a tree-lined internal drive replaces the parking once planned along the street.

Formal elevations had not been drawn yet, so we built the buildings from a material palette the developer used on another project. When the first color draft came back with 2 building heights swapped, the client flagged it and the fix landed before their meeting.

Built with Millstone

10/06/2026

Multifamily townhome rendering for a 320-home community that combines 80 build-to-rent townhomes with 240 apartment flats.

It was 1 of 5 pre-construction views, and the only one held at street level. The aerials covered the site plan; this angle had to show how the townhome rows sit in front of the 4-story buildings and how the entry drive feels on arrival.

The developer reviewed 2 greyscale compositions for this shot and chose one before we moved into materials. Board-and-batten siding, covered porches, planted beds along the curb and a pond just off to the side came together in the color round, all before the site broke ground.

Built with Millstone
Built for Trinitas Ventures

10/01/2026

Pool deck details decide whether a rendering reads as real to a renter scrolling a leasing site. On this multifamily clubhouse and lap pool, the edit notes came straight from the approved pool package: black lane lines between the 2 lap lanes and the play zone, a shallow shelf in a lighter blue, and raised planters brought down to deck level for code.

That same level of detail ran through 3 model unit VR tours plus the leasing center, cyber cafe, fitness center and dog park. The moment we still talk about came early, when the first exterior draft showed a lighter body color than planned and the paint spec changed to match it.

The tours were live on the property website about 2 years before the grand opening.

Built with Bryten®

09/29/2026

A for-rent townhome is sold on the feeling of having your own place, so the exterior rendering has to look like somewhere you'd pull into after work.

On this build-to-rent townhome community, the client approved the daytime exterior and asked us in the same breath to render it at sunset. The dusk version came back within a week and earned a glowing reply. Earlier in the process, we tested 2 landscape styles on the same townhome so the team could choose the planting that fit.

Built with JPI
Built for Portico

09/24/2026

A capital raise happens years before a leasing office opens, so the only version of the building anyone can walk an investor through is a rendered one.

Four exterior stills: two from the sidewalk, two hero angles showing how the mid-rise sits against the neighboring rooflines. Modeled from the architect's files, not sketched over a site photo.

Built with Grubb Properties

09/22/2026

Townhome renderings for rental communities do their best work at street level, where a future resident can picture the walk from the curb to their own door.

For this multifamily community our team rendered the townhome row from two angles, the fronts head on and a longer view down the block. The client's marketing team ran the drafts past their creative director, then looped the finished stills in their leasing trailer while the full animation was still in production.

Built with LIV Development

09/17/2026

Senior living 3D floor plans that match the apartment a resident will actually move into.

For this community, every layout was built from the operator's own finish workbook and photos of the real units. After the first review the laminate was carried into the living spaces and the bathroom floor switched to small square tile, matched from a single photo they sent.

A year later they came back for six more floor plans and asked for the same look as the first five, upscaled for print. Eleven plans across two projects, and the set reads as one.

Built with Brookdale Senior Living

09/15/2026

A kitchen rendering for a build-to-rent home isn't built from the prettiest reference photo. It's built from what actually ships.

For one recent project, the inspiration image showed upgraded appliances and a statement vent hood; the actual spec called for standard appliances instead. The rendering followed the spec, not the photo, because a renter who tours the model and then moves into their own unit should see the same kitchen twice.

Built with Cushman & Wakefield

09/08/2026

Pre-construction 3D renderings for apartment communities do the most work when they cover the spaces a leasing tour would stop at anyway.

Which spaces those are is the developer's call. Here two got circled on the site plan before anything was modeled, a sky lounge facing the tree line and the clubhouse patio one level up over the pool, and the still package was built out from there.

Lobby, entertainment kitchen, clubhouse exterior and pool deck, each delivered in three resolutions.

https://youtu.be/TqvW59HnDX4

Built with LIV Development

What's a real estate "hype video"? It's a cinematic pre-constructio...

09/07/2026

Grills on, one last long weekend of it. Thank you to the crews who made the place worth gathering in.