Shaylin Media

07/04/2022

@615.local
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615.local LIVE STREAMING will be returning in July to 615 LOCAL LIVE! - What local 615 business would you like to see us live stream with? Put your suggestions in the comments below.

01/21/2021

This tip should help you create the kind of business videos that will stick to audiences over a longer period of time. This is post 3 of many of this series How To Best Tell Your Business Story Through Video Marketing.

Make every second count.

Even for 2-hour movies, you’ll notice that every single period of dead air highly impacts its overall rating. What more if you’re presenting a video that only lasts for a minute or less?

Did you know that Facebook users on mobile only spend an average of 1.7 seconds on a piece of content?

This means that’s your average timeframe to catch your audience’s attention and convince them to stay for the rest of the video.

1.7 seconds? Is that enough?

DEFINITELY!

Just because you hear “storytelling” does not mean you need a complicated intro and a detailed outro. Making every second count means getting right into the meat of the message the exact second your video starts.

You can start with a compelling line or a question that will make the audience pause and think. It’s all up to you! Make your first frame high-impact, then follow it up with frame after frame of even more highly-engaging content.

01/19/2021

This tip should help you create the kind of business videos that will stick to audiences over a longer period of time. This is post 2 of many of this series How To Best Tell Your Business Story Through Video Marketing.

Stick to the right length.

We’re sure you have so much that you want to say. But you’re trying to create a high-impact business video, not a documentary.

Video length actually depends on what platform you’re planning to use.

Instagram videos that average 30 seconds receive the most number of comments.
Twitter videos that make it as average 43 seconds.
Facebook videos that average 1 minute in length get the most engagement.
YouTube videos averaging 2 minutes in length see the best engagement.
Why are the average lengths different?

Because it’s a different audience for each unique platform. On Facebook, for example, every age range between 18 and 65 is well-represented. On SnapChat, however, 45% of its users are aged 18-24.

What about other platforms outside the social media spectrum?

Well, you’re still going after the same audience, right? So whether they’re viewing the video on a social media page or on your own website, their attention span will still be the same.

Besides, more people are on the go now, thus the huge growth in the mobile sector. You’d have to expect right away that people do not have all the time in the world. And even if they do, they know how much content is out there. You’d have to use up as little of their time as possible to deliver your content before they decide to jump to something else.

Shaylin Media is here to help you with all your business video marketing needs. Contact us today from the LINK IN BIO.

01/19/2021

These tips should help you create the kind of business videos that will stick to audiences over a longer period of time. This is post 1 of

1. Dig into your “why”
Why are you doing this? It can’t just be for the profit. There has to be a deeper reason than that. And that deeper reason is just the thing that connects you to your audiences.

To find out what your why is, you’ll have to go back to why your brand started in the first place. Was it to create a more affordable option for people in your target market, or was it to create a more exclusive group that only a few can enter? Was it to address a specific social advocacy?

From there, look at where you now stand and see if that purpose has changed through the years.

By figuring out your why, you can create a framework for your video that’s uniquely yours. It has to reflect each and every value that you have as a brand. If you see your brand as having a fun, collaborative nature, then steer clear of serious, overly-corporate scenes. This allows your video to attract the right kind of crowd.

More to come in future posts. - Need to just not worry about all this and hand it off to a team that can drive results for your marketing needs? Contact Shaylin Media - Link in Bio

01/18/2021

Images have been dominating the social media landscape for a while. This isn’t surprising since they immediately catch the eye and are much more appealing than text content. However, videos can be just as effective to engage your audience. A Quintly study found that although there are a lot more images than videos on Instagram, videos see 49% more interactions than image posts.

Clearly, videos can drive tons of engagement on social media and may be able to help you gain more visibility. Now the big question is – what types of videos should you post? Let’s take a look at the best types of social media videos you should include in your strategy by contacting Shaylin Media today.

10/20/2020

The combination of both audio and visual stimulation in the video makes describing complex concepts much easier—and easier to understand.

Video for Small Business:7 Ways to Boost Your Brand

1. Introduce Yourself and Explain What You Do
Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. Even better, keep it under 90 seconds.

You’ll find this is a lot more effective than trying to cram these same explanations into the headline and first paragraph of your home page… all while struggling to keep everything above the fold.

The combination of both audio and visual stimulation in video makes describing complex concepts much easier—and easier to understand.

10/18/2020

Kelly Helton the owner of Splashy's Car Wash in Murfreesboro, TN gives us an in-person tour of the car wash he and his wife planned and built and then opened in 2019. This is one year after they opened and see how clean and kept up one year later the car wash is. Go check them out at splashyscarwash.com and then take your ride there for its best wash.

Video produced by Shaylin Media

08/26/2020

08/14/2020

08/13/2020

Clearly communicating the importance of the local economic multiplier effect or “local premium” is a key part of effective “buy local” and public education campaigns. The multiplier results from the fact that independent locally-owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses (or locally-owned franchises*). In other words, going local creates more local wealth and jobs.

The multiplier is comprised of three elements — the direct, indirect, and induced impacts.

Direct impact is spending done by a business in the local economy to operate the business, including inventory, utilities, equipment and pay to employees.

Indirect impact happens as dollars the local business spent at other area businesses re-circulate.

Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy.

On average, 48 percent of each purchase at local independent businesses was recirculated locally, compared to less than 14 percent of purchases at chain stores.

Credited to - https://www.amiba.net/resources/multiplier-effect/