JBowman Creative

JBowman Creative Creative that clicks. Marketing that drives results.

Forecasting your marketing plan shouldn’t feel like visiting a fortune teller.Good forecasts come from real numbers, cle...
01/06/2026

Forecasting your marketing plan shouldn’t feel like visiting a fortune teller.

Good forecasts come from real numbers, clear assumptions, and working backwards from your growth goals.

If you want to know what results are likely—and what you should be spending to get there—this guide pulls it all together.

Read it all here: https://www.jbowmancreative.com/post/creating-a-forecast-you-can-actually-trust

12/19/2025

Meta quietly rolled out a major change called Andromeda.

It decides which ads even get considered before the auction happens.
That shift changes how advertisers win on Meta.

Learn more as we breakdown what it is, why it matters, and how to adapt.

If your KPI list is starting to look like a Cheesecake Factory menu, it’s time for an intervention.Most teams track too ...
12/10/2025

If your KPI list is starting to look like a Cheesecake Factory menu, it’s time for an intervention.

Most teams track too many metrics, the wrong metrics, or numbers that only exist because they look impressive in a deck. Growth doesn’t come from watching everything. It comes from choosing the few KPIs that actually move revenue.

We break down how to do exactly that:
-The difference between leading and lagging indicators
-KPIs you should ignore completely
-How to tie every metric to a real growth lever
-How to set targets using math instead of wishful thinking

Full article here: https://www.jbowmancreative.com/post/choosing-the-right-kpis-for-growth-and-ignoring-everything-else

12/04/2025

Every morning I’m reminded that some ads don’t just miss the mark, they make you reach for the mute button. Being loud doesn’t make your brand memorable, it makes it avoidable. If your marketing turns into the thing people can’t wait to silence, it’s time to rethink the strategy. Attention is earned, not yelled into existence.

Too many teams are arguing about metrics when they should be using them.If “lead,” “qualified,” or “conversion” mean som...
12/02/2025

Too many teams are arguing about metrics when they should be using them.

If “lead,” “qualified,” or “conversion” mean something different depending on who you ask, your marketing isn’t misaligned, your definitions are.

We just broke down how to build a metrics framework that people actually follow:
-Clear definitions
-Clean funnel alignment
-Real ownership
-Targets that make sense

A system your team won’t revolt against

Read it here:
https://www.jbowmancreative.com/post/building-a-metrics-framework-everyone-actually-follows

"Honor to the soldier and sailor everywhere, who bravely bears his country's cause." – Abraham LincolnToday we pause to ...
11/11/2025

"Honor to the soldier and sailor everywhere, who bravely bears his country's cause." – Abraham Lincoln

Today we pause to honor the men and women who have served in the U.S. Armed Forces. Their courage, discipline, and sense of duty are the foundation of the freedoms we often take for granted.

At JBowman Creative, we're proud to work alongside veteran-owned businesses and support brands that embody those same values of resilience and commitment.

To all who have worn the uniform, thank you for your service.

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Most reporting rhythms fall into two camps:-Panic-reporting at the last minute-Reporting so often you might as well live...
11/04/2025

Most reporting rhythms fall into two camps:
-Panic-reporting at the last minute
-Reporting so often you might as well live inside a spreadsheet

There’s a better way.

We just published a guide on how to build a reporting cadence that keeps leadership informed without eating your entire week:
-What to report weekly, monthly, quarterly, and annually
-How to keep reports focused on what matters
-When to automate vs. manually interpret
-How to cut vanity metrics so your reports actually drive decisions

If your dashboards and decks are starting to feel like a second job, this one’s for you.

Read it here:
https://www.jbowmancreative.com/post/how-to-build-a-reporting-rhythm-that-doesn-t-eat-your-life

10/13/2025

Playoff Baseball Is Brutal — And So Is Marketing Without Strategy

Sadly, my Cubs are out. 💔
But playoff baseball? Still brutal.

You’re down a run, on defense… and you realize—you literally can’t score. You just have to sit there, sweat it out, and wait for your shot at the plate.

That’s marketing, too. You don’t just swing for the fences one day and hope. Every move—your targeting, your copy, your creative—is strategy. You set yourself up. You wait for the right pitch. And then… you swing.

Because whether it’s baseball or your next campaign—patience and strategy win games, not panic swings or luck. ⚾️

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