JBowman Creative

10/08/2025

🖥️ Dashboard giving you data chaos instead of clarity? That’s a problem.

In this post, you’ll learn how to:
-Strip away the fluff and focus on what actually matters
-Design dashboards humans can read (not robots)
-Use the right tools to build dashboards that help make decisions

Dump the clutter. Get insights.

👉 https://www.jbowmancreative.com/post/building-dashboards-that-don-t-suck-how-to-visualize-marketing-data-that-actually-helps

Let’s be honest—most marketing dashboards are a hot mess. They look like someone dumped every metric they could find into a PowerPoint slide and called it a day. If your dashboard makes people squint, scroll, or need a decoder ring to understand what’s going on, it’s not helping. It’s hurt...

10/03/2025

Cracker Barrel firing their marketing agency, Prophet, wasn’t shocking news—it was expected.

But here’s the question that matters: how did they even get there?

Millions spent on rebranding. New logo. New interiors. A nationwide rollout. And yet… the obvious truth was overlooked: people love Cracker Barrel for its old-country charm.

Somewhere between research, strategy, and ex*****on, the basics got skipped. No real testing. No listening to their base. Just chasing “fresh and trendy” while ignoring what worked.

And that’s why we built JBC. Too many agencies sell shiny ideas that waste money. Real marketing is about validating what actually works, doubling down on your strengths, and amplifying them.

Because the best marketing doesn’t reinvent who you are—
It makes who you are impossible to ignore.

09/30/2025

📊 Marketing without analytics is just guessing.

Sure, you might get lucky… but probably not.

In our latest post, we cut through the noise and show you:
-The core metrics that actually matter (and the ones that don’t)
-The tools that make data usable (not overwhelming)
-How to turn numbers into decisions that grow your business

Because spreadsheets don’t pay the bills—action does.

👉 Read it here: https://www.jbowmancreative.com/post/marketing-analytics-101-turning-data-into-decisions

Marketing without analytics is like driving blindfolded—you might get somewhere, but probably not where you intended. The good news? You don’t need to be a data scientist to make analytics work for you. With the right mindset and tools, you can turn marketing data into actionable decisions that ...

09/23/2025

We’ve covered the tools, the tricks, the anatomy, and the metrics.
Now it’s time to pull it all together.

Our latest post is your step-by-step guide to building an email marketing strategy that actually works—without the guesswork.

👉 https://www.jbowmancreative.com/post/building-your-email-marketing-strategy-a-step-by-step-guide

You’ve got the tools, the tactics, and the metrics… but now it’s time to pull it all together. Think of this as your roadmap for creating an email marketing strategy that actually delivers results (and doesn’t make you want to pull your hair out).

09/19/2025

Here’s the problem with great marketing: it can only cover up bad customer experience for so long.

I just had a nightmare with a major waste solutions company, and it reminded me of something important:

👉 No campaign can fix what’s broken behind the scenes.
👉 If customers can’t manage their journey easily, they’ll leave.
👉 And if you make it hard to leave or hard to come back, they’re gone for good.

Your marketing promise is only as strong as the experience that backs it up.

09/16/2025

Not all email metrics are created equal.

Open rates? Inflated.
Clicks? Sometimes bots.
Conversions? That’s the real MVP.

In our latest post, we cut through the noise and show you which numbers actually matter (and which ones are just vanity).

👉 Read here: https://www.jbowmancreative.com/post/email-metrics-that-matter-how-to-measure-success-without-losing-your-mind

Here’s the deal: email marketing gives you tons of data. Open rates, clicks, unsubscribes, bounces, heat maps, device stats—you name it. But drowning in numbers won’t help you sell more. The trick is knowing which metrics actually matter and what to do with them. Let’s cut through the noise.

09/09/2025

🦴 Your email is basically a skeleton.🦴
And if it’s missing parts… well, it’s just a pile of bones in someone’s inbox.

Brain = Subject line 🧠 (decides if it even gets opened)

Eyes = Preview text 👀 (grabs attention)

Heart = Body copy ❤️ (keeps it alive)

Hands = CTA ✋ (makes readers actually do something)

Spine = Design/Layout 🦴 (holds the whole thing together)

Miss one, and your campaign’s DOA.
👉 Here’s the full anatomy of a high-performing email:
https://www.jbowmancreative.com/post/the-anatomy-of-a-high-performing-email

There’s a big difference between an email that gets opened and one that gets ignored (or worse—unsubscribed). The good news? High-performing emails aren’t magic. They’re built with intention, piece by piece, like a recipe. Get each ingredient right, and you’ll have readers clicking faster ...

09/02/2025

Wish you could clone your best salesperson?

Good news—you already can. It’s called email automation.

With the right workflows, you can:
✅ Welcome new subscribers with the perfect first impression
✅ Nurture leads until they’re sales-ready
✅ Rescue abandoned carts (because people forget… a lot)
✅ Re-engage ghosted subscribers with a “we miss you” nudge
✅ Build loyalty after the sale

And the best part? It all runs while you sleep. 💤

👉 Full guide here: https://www.jbowmancreative.com/post/email-automation-how-to-nurture-leads-while-you-sleep

Here’s a fact: you can’t manually send every single follow-up email. Well, you could, but you’d never sleep, and your keyboard would probably file a restraining order. That’s where email automation comes in. With the right workflows, you can guide leads from stranger → subscriber → custo...

08/26/2025

📬 Still blasting the same email to your whole list?

That’s like giving everyone socks for Christmas—technically useful, but no one’s excited.

The fix? Segmentation.

When you group customers by behavior, demographics, or purchase history, your emails stop feeling like spam and start driving sales.

In our latest post, we cover:
✅ Why segmentation = higher open + click rates
✅ The 5 most effective ways to segment (without overcomplicating)
✅ Real-world examples you can swipe today

👉 Read the full article here: https://www.jbowmancreative.com/post/email-segmentation-personalization-that-drives-sales

Here’s the thing about email: blasting the same message to everyone on your list is the marketing equivalent of handing out socks at Christmas. Technically useful… but no one’s thrilled. That’s where segmentation comes in. By dividing your audience into groups based on behavior, demographics...

08/19/2025

We’re kicking off our Email Marketing series by tackling the big question: which tool is the right engine for your business?

If your email marketing tools were cars...

Mailchimp — Honda Civic 🚗 (starter-friendly, dependable, everywhere)

ConvertKit — Mazda Miata 🏎️ (lightweight, built for creators who love simplicity)

HubSpot — Mercedes G-Wagon 🛥️ (luxury, built for scale, all-in-one powerhouse)

Klaviyo — Tesla Model Y ⚡ (tech-driven, efficient, built for e-commerce growth)

ActiveCampaign — Subaru WRX 🛠️ (agile, versatile, built for handling complex automations)

Constant Contact — Honda Odyssey 🚐 (the trusty minivan, reliable and family-tested)

GoHighLevel — F-350 Super Duty 🚙💼 (the heavy-duty agency workhorse—built to haul everything)

👉 Find the ride that fits your business best:
https://www.jbowmancreative.com/post/the-best-email-marketing-tools-for-businesses

If social media is the party, email marketing is the follow-up text that actually seals the deal. And unlike your average DM, email still converts like a champ. But here’s the kicker—you can’t just blast your audience from Gmail and hope for the best. You need the right tool for the job. So, l...

08/15/2025

🎡 Smell the funnel cakes. Feel the summer heat. Hear the music drifting over the crowd.

It’s not just the county fair—it’s a time machine to your best memories.

Great marketing works the same way. It’s not about selling a product… it’s about creating a moment people can feel.

🎥 Watch why your story matters more than your sale.