JBowman Creative

19/08/2025

We’re kicking off our Email Marketing series by tackling the big question: which tool is the right engine for your business?

If your email marketing tools were cars...

Mailchimp — Honda Civic 🚗 (starter-friendly, dependable, everywhere)

ConvertKit — Mazda Miata 🏎️ (lightweight, built for creators who love simplicity)

HubSpot — Mercedes G-Wagon 🛥️ (luxury, built for scale, all-in-one powerhouse)

Klaviyo — Tesla Model Y ⚡ (tech-driven, efficient, built for e-commerce growth)

ActiveCampaign — Subaru WRX 🛠️ (agile, versatile, built for handling complex automations)

Constant Contact — Honda Odyssey 🚐 (the trusty minivan, reliable and family-tested)

GoHighLevel — F-350 Super Duty 🚙💼 (the heavy-duty agency workhorse—built to haul everything)

👉 Find the ride that fits your business best:
https://www.jbowmancreative.com/post/the-best-email-marketing-tools-for-businesses

If social media is the party, email marketing is the follow-up text that actually seals the deal. And unlike your average DM, email still converts like a champ. But here’s the kicker—you can’t just blast your audience from Gmail and hope for the best. You need the right tool for the job. So, l...

15/08/2025

🎡 Smell the funnel cakes. Feel the summer heat. Hear the music drifting over the crowd.

It’s not just the county fair—it’s a time machine to your best memories.

Great marketing works the same way. It’s not about selling a product… it’s about creating a moment people can feel.

🎥 Watch why your story matters more than your sale.

12/08/2025

💰 “What’s your ad budget?”

"…uhhh… as little as possible?"

Yeah… no. That’s not a strategy, that’s wishful thinking.

In our latest post, we break down how to:
🔢 Use your actual business numbers to figure out your ad budget
🛑 Stop guessing and start reverse-engineering
💡 Leave room for testing (because your first ad won’t be a masterpiece)
📈 Scale without torching your results

Ads aren’t a slot machine. Get an ROAS, or shut off the spigot.

👉 www.jbowmancreative.com/post/the-cost-of-running-ads-what-budget-do-you-need

You’ve got great creative, a killer offer, and the will to win. But before you fire up your campaigns, there’s one big question: How much should you spend on ads? Spoiler: “As little as possible” isn’t the answer. This guide will walk you through how to set a realistic ad budget so you can...

07/08/2025

Everyone thinks marketing is just posting a viral video and watching the sales roll in...

But real marketing?
It’s research.
It’s strategy.
It’s data.
A lot of data.
It’s great copy, solid creative, relentless testing, and the patience to keep refining.

Because results don’t happen by luck.
They happen on purpose.

That’s what we do at JBC.

Let’s make marketing that actually works.

05/08/2025

🚨 Someone visited your site, added to cart… and vanished.

Don’t panic. Don’t cry. Don’t fire your marketing team.

Just retarget them.

In our latest post, we break down:
🛒 Why cart abandoners aren’t lost causes
👀 Where retargeting ads actually show up
🎯 How to chase your leads without looking like a stalker

It’s the art of the digital do-over.

Read it here👉 www.jbowmancreative.com/post/retargeting-ads-the-secret-to-boosting-conversions

You know what’s worse than getting ghosted? Watching someone visit your website, poke around, maybe even add something to their cart—and then just… disappear. That’s where retargeting ads come in. Think of them as your charming, non-creepy way of saying: “Hey, remember us?”

31/07/2025

You’ve got 8 seconds (or less) to grab attention.
That’s why short-form video is king.

24/07/2025

Marketing vs. Sales vs. Product Development

Ever feel like they're locked in a standoff?
Each one pointing fingers when results fall short.

🪧 Sales says: "We need better leads."
📢 Marketing says: "You need to close better."
🧪 Product Development says: "We already have the features they need."

At JBC, we don't play the blame game—we bring everyone to the table.
✅ Strategy
✅ Data that actually drives decisions
✅ Ex*****on

Stop the standoff. Let’s chat.

*****on

22/07/2025

💰 Thinking about running paid social ads?

Don’t just boost a post and hope for the best.

Our latest guide walks you through:
✅ Setting smart goals
✅ Choosing the right platform (including Google Search!)
✅ Building high-converting creative
✅ Tracking ROI with real metrics

If you’re ready to scale with strategy—not guesswork—start here.

👉 Read the full breakdown: https://www.jbowmancreative.com/post/social-media-advertising-a-step-by-step-guide-to-paid-campaigns

Organic reach can only take you so far. When you're ready to scale your brand's visibility and drive results faster, social media advertising is the next logical step. Whether you're looking to generate leads, sell products, or grow awareness, paid social offers precision targeting and measurable RO...

18/07/2025

Just got back from a networking breakfast...

I talked to someone who said, "I want to do marketing, but don't know where to start—it’s like a sea of buzzwords out there."

Honestly? That’s how a lot of people feel.

This video is for anyone who's felt overwhelmed by SEO, funnels, Google Ads, and all the marketing noise.

Let’s simplify it and just have a conversation.

🎥 Watch the video

17/07/2025

Your homepage has one job: turn visitors into leads.

If it's not doing that, you're probably losing business.

In this quick video, I share 3 simple tips to make your homepage actually work—from your headline to your layout to your CTA.

Watch it. Then ask yourself:
Is my homepage pulling its weight?

15/07/2025

👥 Followers are nice. Community is better.

If you’re posting and not getting much back, it’s time to shift your strategy.

In our latest article, we break down how to:

✅ Spark real conversations

✅ Increase engagement (without gimmicks)

✅ Turn passive followers into active advocates

It’s not about vanity metrics—it’s about connection.

👉 Read the full post here: www.jbowmancreative.com/post/how-to-build-an-engaged-community-on-social-media

Social media isn't just about broadcasting—it's about connecting. The brands that succeed on social don’t just accumulate followers; they build communities. An engaged community listens, shares, comments, and advocates. So how do you move from passive posting to meaningful interaction?

09/07/2025

“Do you specialize in my industry?”

It’s a common question—but the answer might surprise you.

If you’re evaluating a marketing agency, this is something worth thinking about.

Give it a minute.