Tennessee Association of Broadcasters

Tennessee Association of Broadcasters Working together to keep radio and television local and free! https://tabtn.org/member-services/memb

Ad Spend to Grow More Than Expected in 2025 https://zurl.co/3sxTH
12/08/2025

Ad Spend to Grow More Than Expected in 2025
https://zurl.co/3sxTH

A new report from WPP Media says global ad revenue will reach $1.14 trillion this year.

The Desperation of National Cap Objectors - NAB Blog -
12/06/2025

The Desperation of National Cap Objectors - NAB Blog -

We’re now at the predictable moment in a Washington fight when the losing side abandons policy arguments and retreats to the last refuge of the desperate: “Well, it doesn’t matter anyway, the agency doesn’t have the authority to do this.” In fairness, it’s a classic, time-honored move. W...

Radio Positioned to Win in Growing Home-Equity Ad Market - Radio Ink https://zurl.co/JyQYF
12/05/2025

Radio Positioned to Win in Growing Home-Equity Ad Market - Radio Ink https://zurl.co/JyQYF

With home-equity lending projected to grow through 2026, radio’s homeowner-heavy audience offers lenders a prime channel for advertising and lead generation.

Broadcasters Brace for Record Political Spend in 2026 https://zurl.co/TCKWF
11/24/2025

Broadcasters Brace for Record Political Spend in 2026
https://zurl.co/TCKWF

With linear, digital and streaming platforms all in play, optimizing rates and inventory is key, panelists said at TVNewsCheck’s webinar on 2026 political and core advertising last week.

FCC Chairman Carr Weighs in on Disney, YouTube Dispute https://zurl.co/hjG1y
11/13/2025

FCC Chairman Carr Weighs in on Disney, YouTube Dispute https://zurl.co/hjG1y

“People should have the right to watch the programming they paid for — including football” the FCC chair said in a X post

Station Execs Bullish on Prospects for 2026 Ad Market, Deregulation -
11/12/2025

Station Execs Bullish on Prospects for 2026 Ad Market, Deregulation -

Major groups saw better-than-expected revenue in Q3 from core advertising results that exclude political ads

Gen Z Wants Honest News, And Radio’s Reporting Fits the Bill - Radio Ink -
11/12/2025

Gen Z Wants Honest News, And Radio’s Reporting Fits the Bill - Radio Ink -

Teen media skepticism is rising. Here’s how radio’s local credibility and real-time reporting can reconnect journalism with Gen Z.

Study Shows AM/FM Radio, Digital Audio Outperform ROI Average for All Media. https://zurl.co/Mob7K
11/11/2025

Study Shows AM/FM Radio, Digital Audio Outperform ROI Average for All Media. https://zurl.co/Mob7K

A just-released analysis from WPP Media shows that both AM/FM radio and digital audio deliver a return on ad spend significantly higher than the average of 11 advertising media, with

Disney-YouTube TV Blackout Has Customers Scrambling https://zurl.co/mAksh
11/10/2025

Disney-YouTube TV Blackout Has Customers Scrambling
https://zurl.co/mAksh

Fans of football and ‘Dancing With the Stars’ are hooking up antennas to stay tuned in.

https://zurl.co/haaly
11/10/2025

https://zurl.co/haaly

In November, the biggest regulatory news may be the continuing federal government shutdown is continuing.  If the shutdown persists, comment

Shutdown Can’t Mute Washington’s Support for Local Radio - Radio Ink -
11/06/2025

Shutdown Can’t Mute Washington’s Support for Local Radio - Radio Ink -

Despite the federal shutdown, bipartisan support for the Local Radio Freedom Act continues to grow, with ten new House co-sponsors.

Radio’s Real Power Is ‘Priming’ Consumers Before They Shop. https://zurl.co/Iqxrv
11/05/2025

Radio’s Real Power Is ‘Priming’ Consumers Before They Shop. https://zurl.co/Iqxrv

A new WPP Media and Oxford study finds radio’s impact depends on integration, not just reach. Analyzing 1.2 million purchase journeys, the report shows 84% of buyers already favor a

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